4. INTRODUCTION
Starbucks Corporation - an American global
coffee company based in Seattle, Washington.
Largest coffee-house company in the world with
20,891 stores in 62 countries.
President and CEO - Howard Schultz.
Starbucks has 50-50 joint venture with
TATA alliances.
6. MISSION
“To inspire and nurture the human
spirit – one person, one cup and one
neighbourhood at a time.”
7. OVERVIEW OF STARBUCKS
Industries served : Restaurants (Coffeehouses)
Geographic areas served : Worldwide
Headquarters : Seattle, Washington, United States
Current CEO : Howard Schultz
Revenue : US$19.163 billion (2015) increased 16.5%
over US$16.448 billion (2014)
Profit : US$2.757 billion (2015) increased 33.3% over
US$2.068 billion (2014)
Employees : 238,000
Main Competitors : Caribou Coffee Company, Costa
Coffee, Dunkin' Brands Group, Inc., Green Mountain
Coffee Roasters, McDonald's Corporation, Nestlé S.A.
and many other restaurant chains and coffeehouses.
10. MODE OF ENTRY
Strong brand name recognition.
Readily available resource.
Massive distribution network.
Tata has………..
11. STARBUCKS JOURNEY IN INDIAN
MARKET
Coffee consumption growing drastically.
Tweaked its menu to suit the Indian conditions.
Starbucks stores offer regular & decaffeinated coffee
beverages, teas, pastries, muffins & other break fast
food.
12. 2012: starbucks comes
to India with a 50-50
Tata alliance with its
first store in Mumbai
2013: expanded the
stores in Delhi- 2 outlets
2014: expanded within
India and reached to
Chennai, Hyderabad,
Bangalore
16. Strengths
• Leading retailer and roaster for brand specialty coffee
in the world
• Known for providing superior products and services
• Number 7 on Fortune Magazine's "100 Best
Companies to Work For" for 2008
• Consistent high quality of service
• Limited number of strong competitors
• High market share and market growth
17. Tall management structure
Laissez faire management style
Occasional lack of workforce on the floor
High turnover rate among employees
Over-saturation of markets
WEAKNESSES
18. International market expansion (especially Chinese
and Indian markets)
Innovate products and services
Increasing the product ranges
OPPORTUNITIES
19. • Frequent changes in the market trends
• Better value offered by local cafes
• Organizations.
• Joint-venture model
• Competitor intentions
THREATS
21. INFORMATIOM SYSTEM OF STARBUCKSINFORMATION SYSTEM STARBUCKS
INTERNAL
DATA
DSS
MODELS
DSS
PROGRAMS
FEEDBACK
TO SYSTEM
REPORTS
DSS
DATA
USER
EXTERNAL
DATA
ORACLE
29. • As per the CEO, HOWARD SCHULTZ, the growth
model is introducing new products and new brands
inside our stores.
• We introduced via a $24 billion global category that
has not had any innovation in over 50 years.
• Build upon the emotional connect that starbucks has
with its loyal customers
• Introduce better reward systems via starbucks reward
card that could further instill the customers to go to
starbucks
WAY AHEAD…..
