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Facebook Mission:
Give people the power to share and
make the world more open and
connected.
500M
Users worldwide
Facebook’s growth
                                                              500 M
550M


500M
             More than 500million users
450M
             Across 70 Different Languages
400M
                                                       Rosa’s step-dad
350M
                                                       joins Facebook
300M
                             Facebook becomes
                           available internationally
250M


200M
          Facebook
       Open Registration
150M


100M


 50M


 0M

             200                     200                        201
             7                       8                          0
More than half
of users return daily
250M+
mobile users each month
30M users in the UK, 15M return daily




15M                    Episode 1
                         13M
                                   World Cup Final
                                       13M

+  Daily reach in UK
The web is being rebuilt around people




Browse         Search          Discover
 90’s            00’s            10’s
Facebook Tips
Create a public Facebook Page

▪   Chose a memorable title:
    you can’t change it later
▪   Once you have 25 fans,
    you can claim a vanity URL
▪   Upload a nice photo
▪   Include information about
    your business & how to
    find you
Facebook Tips
Design a customised landing
tab
▪   Add a customised
    landing tab so
    people arrive at a
    more bespoke
    experience.
Facebook Tips
Set clear guidelines on your page from the start
Facebook Tips
Encourage community Interaction
Crowd sourcing ideas can be not only an excellent source for
innovation, but also an effective means for establishing goodwill.
Facebook Tips
Offer deals, discounts and promotions exclusively for
Facebook fans
Consumers are choosy
with their personal
endorsement. Give
people a reason to tell
the world that they
“like” your brand.
Companies like
Wildfire, Inc help you
run promotions through
Facebook.
Facebook Tips
A picture is worth a thousand words
Photos are highly engaging and good for a global fan base.
Facebook Tips
Get instant feedback
Use your Facebook page like an instant focus group
Facebook Tips
Comments & Comment Moderation
• New comment moderation tools enable you to create a blacklist
  or a profanity filter
• Page Administrators cannot turn off comments; Facebook is
  about engaging in social behaviours, not avoiding them
• Wall posts can be turned off, but they are encouraged to foster
  engaging dialogue with people who come to your Page
Facebook Tips
Keep it lighthearted
Facebook Tips
Feature your fans
▪   Do personal shout-outs to fans.
▪   Encourage fans to upload photos and feature a “fan of the week.”
Facebook Tips
Make it go viral
Encourage fans to tag themselves in notes and photos on your page.
Facebook Tips
• Make it go viral
Think about campaigns or activities that people will want to share.
Facebook Tips
Use pages insights to guide decisions
▪   Page admins get robust insights on fan age, location, gender and
    engagement with each post on the page.
▪   Use these insights to guide your content, how often you post, and
    how you target posts.
Facebook Tips
Collect fans contact
information

Embed an email sign-up on
your Page
Facebook Tips
Generate donations through your page


 For both individual
 fundraising
 activities…..
Facebook Tips
Generate donations through your page



 ….and as an
 organisation
Facebook Tips
LIVE STREAM events for audiences everywhere
Facebook Tips
INTEGRATE Facebook with your website

http://developers.facebook.com/plugins
Facebook Tips
INTEGRATE Facebook with your website
http://developers.facebook.com/plugins
Facebook Tips
• Run targeted ADS
www.facebook.com/advertising
• Tips for successful ad
  campaigns:

 www.facebook.com/adsmarketing
Facebook Tips
Add applications to your Page
www.facebook.com/apps/directory
Facebook Tips
CROSS PUBLICISE with your well known supporters or partners
Facebook Tips
Geo-target your status updates
Facebook Tips
Language target your status updates
Don’t be afraid of negative comments….
                           But DO be honest
                           and respond




 And how not do to it…..
Safety and Support on Facebook
Use groups for sensitive and private discussions
Recognise that Facebook might not always be
the appropriate place for everything
Use the resources on the site

     Facebook’s Family Safety Centre: www.facebook.com/safety

     Facebook’s Safety Pate: www.facebook.com/fbsafety



     Facebook’s Security Page: www.facebook.com/security



     Facebook and Privacy Page: www.facebook.com/privacy
Resources at your disposal
Your local Facebook policy team




      Rosa Birch              Elizabeth Linder
     rosa@fb.com             elizabeth@fb.com
(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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