2. • To know something
• What happened?
• What he did?
• Event marketing vs Dandi yatra.
• Who used Gandhiji technique?
• How Gandhi brand using now-a-days?
• Conclusion.
3. To know something
• You can use word of mouth to swing public
opinion in your favour.
• British controlled all news papers,radios and
newsreels.
5. What he did
• He learned from “INC” president SUBASH
BOSE activity.
• The success of marketing depends on “first”.
• Gandhiji bring the concept non-violence to
market.
• He always go to end customer.
• His marketing campaign is burning of foreign
clothes & making khadi dresses.
6. Cont…
• A simple man can understand symbolic work
than poetry & story.
• He done “SWOT” analysis.
• We use punchline like “just do it”,”Taste the
thunder” .
• He used “Non violence movement” as
punchline.
8. EVENT MARKETING vs DANDI
MARCH(YATRA)
• All news papers,radios & newsreels are
controlled by britishers.
• He started Dandi march from Sabarmati
.
ashram.
• Every body said “mahatma aa rahe hain”
• Where he created event.
• “Quit india” movement.
10. Who used Gandhiji technique?
• L.K Advani did his event through RATH yatra.
• Martin luther king used to bring spotlight on
denial of civil rights to the negros in
AMERICA,where million people gathered.
• Dalai Lama ,Nelsen mandela followed.
11. Who used Gandhiji technique?
• L.K Advani did his event through RATH yatra.
• Martin luther king used to bring spotlight on
denial of civil rights to the negros in
AMERICA,where million people gathered.
• Dalai Lama ,Nelsen mandela followed.
12. How Gandhi brand is using now-a-
days?
• UN using GANDHI for marketing it by
observing october 2 as international non-
violence day.
• Congress is using as Mahatma Gandhi NREGA
programme.
• Mont blanc making Mahatma Gandhi limited
edition pen.
• “Hall of fame” using GANDHIJI’S photo in
cover page.
13. conclusion
• Gandhiji of course was a keen observer and a
quick learner,a key trait of great marketing
man.
• HE ALWAYS SAYS-
• “ AN EYE FOR AN EYE ONLY SUCCEEDS
IN MAKING THE WHOLE WORLD BLIND”