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SOURCE-4Ps BUSINESS & MARKETING
            24 SEP-7 OCT 10

PRESENTED BY –SAUMYARANJAN PRADHAN
•   To know something
•   What happened?
•   What he did?
•   Event marketing vs Dandi yatra.
•   Who used Gandhiji technique?
•   How Gandhi brand using now-a-days?
•   Conclusion.
To know something

• You can use word of mouth to swing public
  opinion in your favour.

• British controlled all news papers,radios and
  newsreels.
What happened?



• Britishers were cruel task master for imposing
  the draconian salt tax.
What he did
• He learned from “INC” president SUBASH
  BOSE activity.
• The success of marketing depends on “first”.
• Gandhiji bring the concept non-violence to
  market.
• He always go to end customer.
• His marketing campaign is burning of foreign
  clothes & making khadi dresses.
Cont…
• A simple man can understand symbolic work
  than poetry & story.
• He done “SWOT” analysis.
• We use punchline like “just do it”,”Taste the
  thunder” .
• He used “Non violence movement” as
  punchline.
Gandhi  Ultimate Marketing Guru1234 X5555
EVENT MARKETING vs DANDI
           MARCH(YATRA)
• All news papers,radios & newsreels are
  controlled by britishers.
• He started Dandi march from Sabarmati
           .
  ashram.
• Every body said “mahatma aa rahe hain”
• Where he created event.
• “Quit india” movement.
Gandhi  Ultimate Marketing Guru1234 X5555
Who used Gandhiji technique?
• L.K Advani did his event through RATH yatra.
• Martin luther king used to bring spotlight on
  denial of civil rights to the negros in
  AMERICA,where million people gathered.
• Dalai Lama ,Nelsen mandela followed.
Who used Gandhiji technique?
• L.K Advani did his event through RATH yatra.
• Martin luther king used to bring spotlight on
  denial of civil rights to the negros in
  AMERICA,where million people gathered.
• Dalai Lama ,Nelsen mandela followed.
How Gandhi brand is using now-a-
              days?
• UN using GANDHI for marketing it by
  observing october 2 as international non-
  violence day.
• Congress is using as Mahatma Gandhi NREGA
  programme.
• Mont blanc making Mahatma Gandhi limited
  edition pen.
• “Hall of fame” using GANDHIJI’S photo in
  cover page.
conclusion
• Gandhiji of course was a keen observer and a
  quick learner,a key trait of great marketing
  man.



• HE ALWAYS SAYS-
•       “ AN EYE FOR AN EYE ONLY SUCCEEDS
  IN MAKING THE WHOLE WORLD BLIND”
•

•
•   THANK YOU

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Gandhi Ultimate Marketing Guru1234 X5555

  • 1. SOURCE-4Ps BUSINESS & MARKETING 24 SEP-7 OCT 10 PRESENTED BY –SAUMYARANJAN PRADHAN
  • 2. To know something • What happened? • What he did? • Event marketing vs Dandi yatra. • Who used Gandhiji technique? • How Gandhi brand using now-a-days? • Conclusion.
  • 3. To know something • You can use word of mouth to swing public opinion in your favour. • British controlled all news papers,radios and newsreels.
  • 4. What happened? • Britishers were cruel task master for imposing the draconian salt tax.
  • 5. What he did • He learned from “INC” president SUBASH BOSE activity. • The success of marketing depends on “first”. • Gandhiji bring the concept non-violence to market. • He always go to end customer. • His marketing campaign is burning of foreign clothes & making khadi dresses.
  • 6. Cont… • A simple man can understand symbolic work than poetry & story. • He done “SWOT” analysis. • We use punchline like “just do it”,”Taste the thunder” . • He used “Non violence movement” as punchline.
  • 8. EVENT MARKETING vs DANDI MARCH(YATRA) • All news papers,radios & newsreels are controlled by britishers. • He started Dandi march from Sabarmati . ashram. • Every body said “mahatma aa rahe hain” • Where he created event. • “Quit india” movement.
  • 10. Who used Gandhiji technique? • L.K Advani did his event through RATH yatra. • Martin luther king used to bring spotlight on denial of civil rights to the negros in AMERICA,where million people gathered. • Dalai Lama ,Nelsen mandela followed.
  • 11. Who used Gandhiji technique? • L.K Advani did his event through RATH yatra. • Martin luther king used to bring spotlight on denial of civil rights to the negros in AMERICA,where million people gathered. • Dalai Lama ,Nelsen mandela followed.
  • 12. How Gandhi brand is using now-a- days? • UN using GANDHI for marketing it by observing october 2 as international non- violence day. • Congress is using as Mahatma Gandhi NREGA programme. • Mont blanc making Mahatma Gandhi limited edition pen. • “Hall of fame” using GANDHIJI’S photo in cover page.
  • 13. conclusion • Gandhiji of course was a keen observer and a quick learner,a key trait of great marketing man. • HE ALWAYS SAYS- • “ AN EYE FOR AN EYE ONLY SUCCEEDS IN MAKING THE WHOLE WORLD BLIND”
  • 14. • • • THANK YOU