Target Audience Profile

1. Male %25.4
Female %44.1
Other %30.5
Median Age 19 - 20
From the Local area Yes
Knowledge of Sunderland Culture Yes
Target Audience Profile
KeyStatistics

2. Survey showed that most of the audience wanted an art piece about
the identity of the Northeast that shows me they are interested in what
the Northeast is Known for and what they are.
They also showed they are interested in the idea of growing up in the
Northeast for a documentary showing they are interested in what other
people experiences was compared to theirs from growing up.
This gives me indications they want to learn more about the growth of
teh Northeast and the Identity of it Aswell.
Key Challenges
Key Psychographics
They find it difficult to be positive in day-to-day life or a
positive mind set
They want to find out some of their own identity
They want to compare their own childhood to others.
They face pressures such as grades, social pressures and
much more due to age.
The Key challenges for this target audience is :
Medium Type
Documentary
TV episode
Print Poster
Digital Art
Short video
Sculpture
I believe the Medium the target audience will like is: