1) The document discusses various social media platforms and tools that can be used to develop a revenue-generating brand presence, including Twitter, newsletters, events, and LinkedIn. 2) Twitter lists and searching for requests from journalists can generate press opportunities. Newsletters like HARO and SourceBottle allow positioning as an expert source. 3) Events are a way to make valuable connections, and LinkedIn enables building authority through group participation and content sharing. 4) The tool IFTTT can help automate the delivery of press and connection leads on a daily basis.

1. Jar ed Car rizales
Developing a Revenue-
Generating Brand Presence
with Tools and Social Media

2. @JaredCarrizales
What I Do
Search Marketing
Marketing
We help build a presence
while generating revenue
Consulting
Advice designed specifically
for your business
Revenue
Intuitive analytics setup
and data reporting

3. @JaredCarrizales
Agenda
We will talk about this
What I Do1
Where Should I Be?2
Twitter3
Newsletters4
Events5
LinkedIn6
PR Tool7
Contact8

4. There’s a million places to promote
yourself, but which will yield the most fruit?
Where?

5. @JaredCarrizales
Which One?
Pick which is best for your brand
4. LinkedIn
Groups
Connections
1. Twitter
Lists
Press
2. Newsletters
HARO
Source Bottle
3. Events
Meetups
Pro Organizations
Conferences

6. Leverage lists, and requests for sources
from journalists and reporters.
Twitter
@JaredCarrizales

7. @JaredCarrizales
Twitter Lists
You can either create your own list or subscribe to a list created by
someone else; Twitter lists can be used to follow a separate group
of Twitter users from those you follow. Creating or subscribing to a
list allows you to see only Tweets from users on that list.

8. @JaredCarrizales
Twitter Lists
…for clients
1. Maintain a “social relationship” with current clients
2. Target prospective clients and get on their radar
3. Help current/prospective clients solve pain points
or answer questions quickly
4. Create lists for prospects you meet at events
By segmenting Twitter accounts, you’re able to
easily prioritize who to keep in touch with. This
helps to:

9. @JaredCarrizales
Twitter
…for press possibilities
1. Lists are extremely helpful here too – use them to
keep in touch with niche/local journalists
2. Use searches in Twitter like “for a story” and “email
me at” to find requests for sources
3. Find speaker and interview opportunities using
searches like “call for speakers”
4. Get fancy and use trigger tools to help sort leads
automatically
Twitter is a gold mine for press, you just have to
be organized and know where to look.

10. E L E V TO R
Signing up for select newsletters can help
boost presence and build authority
Newsletters
@JaredCarrizales

11. @JaredCarrizales
Help a Reporter Out
HARO is an online service for journalists to quickly gather feedback
from sources. It’s designed to enable journalists to find people who
have experience in particular issues, so that journalists can get
advice / quotes for stories they’re covering.

12. @JaredCarrizales
HARO
…for press possibilities
1. Sign up for the service; respond to appropriate
inquiries
2. After qualifying the request, make sure to respond
with brevity, speed, and be unique
3. Don’t forget to leverage press for more press
4. Detailed instructions, case studies, and more
available here: heroicsear.ch/haro-press
The single easiest medium to earn the most
authoritative mentions from the press.

13. @JaredCarrizales
SourceBottle
SourceBottle emails "call outs" from journalists to potential sources
signed up for the service. Fewer opportunities than HARO, but still
a good lead source.

14. @JaredCarrizales
SourceBottle
…for press possibilities
1. Similar to HARO, newsletters delivered everyday
2. Extremely concise and easy to respond via form
3. Become a columnist
4. Worldwide
Wide range of possibilities, especially in other
countries.

15. @JaredCarrizales
Successes

16. Every event, large or small, is an opportunity
to build your brand and lead possibilities
Events
@JaredCarrizales

17. @JaredCarrizales
Personal Marketing at Events
…for valuable connections
1. Partner with the event
2. Create serendipity
3. Be disciplined with a CRM, follow up
Make the most of your time at an event. Focus
on long-term possibilities.

18. Make the most of personal contacts,
groups, and build authority.
LinkedIn
@JaredCarrizales

19. @JaredCarrizales
Leverage LinkedIn
…to help build authority
1. Participate in certain groups to build up authority
(niche, local, alumni)
2. Share helpful, non-promotional updates
3. Streamline content sharing with social media
dashboards
4. Measure where your message is best received, then
press
Authority-builder by design, LinkedIn has all the
tools to help you develop a personal brand.

20. PR Tool

21. @JaredCarrizales
What if you could receive these leads
everyday?

22. @JaredCarrizales
What if you could receive these leads
everyday?

23. @JaredCarrizales
What if you could receive these leads
everyday?

24. @JaredCarrizales

25. @JaredCarrizales
IFTTT
“If This Than That”

26. @JaredCarrizales
IFTTT
“If This Than That”

27. @JaredCarrizales
IFTTT
“If This Than That”

28. @JaredCarrizales
IFTTT
“If This Than That”

29. @JaredCarrizales
IFTTT
“If This Than That”

30. @JaredCarrizales
IFTTT
“If This Than That”

31. @JaredCarrizales
IFTTT
“If This Than That”

32. @JaredCarrizales
IFTTT
“If This Than That”
http://heroicsear.ch/lang-recipe

33. Thank You
More questions? Find me
@JaredCarrizales or
jared@heroicsearch.com

34. @JaredCarrizales
Sources
https://media.twitter.com/best-practice/create-and-use-twitter-lists
http://exchanges.wiley.com/blog/2014/05/01/how-to-promote-your-work-through-linkedin/
http://starksocial.com/public-relations-done-right/
http://www.entrepreneur.com/article/224370