1. Resume - Janica Shao
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Name： Janica Shao
Birth Date：July 1979
Education: Anhui Hefei University of Technology
Major: Accounting
Mobil: 139 2995 8617
Email: janica.shao@hilton.com
A highly motivated and passionate individual always striving to take on a new challenge. I
thrive on taking ownership for my areas of responsibility and am highly dedicated to the
success of my team. Being at the head of a motivated team gives me great pleasure and I
always seek ways to improve my and my team’s performance and further develop.
Achievements:
 CET-6, Computer OperationTest-2, Accounting Certificate
 IHG Revenue Academy Degree and Revenue Academy Honors Certificates,
 Strategic Selling Level 1 and Strategic Selling Level 2 (SS1 and SS2) Certificates.
 IHG Booked Solid Tour Certificate (Channel Management and Distribution Marketing )
 Marketing Champion in charge of Distribution Marketing and Guest Relations
Management
 IHG Crowne Meeting Director (CMD) e-Cornell course.
 Hilton Global Management Development Programs-MDP3 (4 day program for Heads of
Department to build core leadership skills)
 Hilton Hotels and Resorts Sales Symposium certificate
Work Experience:
August 2014 to now Director of Business Development
Hilton Guangzhou Baiyun
March 2014 to August 2014 Director of Sales, Hilton Guangzhou Baiyun
December 2011 to February 2014 Revenue Manager, Hilton Guangzhou Baiyun

2. Resume - Janica Shao
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November 2010 to December 2011 Director of Revenue Management
Crowne Plaza Shenzhen Longgang
November 2007 to October 2010 Revenue Manager and Marketing Champion
Crowne Plaza Foshan
September 2003 to October 2007 Reservation Manager
Crowne Plaza Foshan
Strengths：
Leadership, Coaching and Result Driving
 Established solid development plan for each team member and retain high performing
team members (GTMS learning and development score 92 vs. hotel score 89)
 Lead the team to exceed 2015 budget by 5.6M and achieve every sales target i.e. rice
dumpling, Moon Cake etc. ( GTMS Leadership Effectiveness Index 93 vs. hotel score
89)
 Work out department recognition program and form a dynamic sales team (GTMS
management score 95 vs. hotel score 90 and team work score 95 vs. hotel score 91)
GTMS – Global team member survey
Strategic Thinking and Rich Market Knowledge
 Have a clear picture about market (Risk and Opportunity) and work out strategic plan
for a short term and for a long term.
 Closely monitoring and adjusting strategies following demand changes and constantly
seeking opportunities to create new demand to successfully claw back revenue.
(CMTG increased by 1.5M (20%) and Catering revenue increased by 4.2M in 2015 to
catch up the shortfall 3.5M in Wedding)
 Strategically manage wholesaler and OTAs to maximize LEI (LEI 3.6M / 13% growth)
in 2015.
 Implemented successful strategies during Canton Fair and Peak Nights & Forecast
Highs with 8% YOY growth.
Rich experience in Revenue Management with 7 years Hotel Revenue Management
 Create revenue management tools to evaluate the business and manage the demand.
 Manage products to meet customer expectations and launched a series of
promotional packages driving incremental revenue.
 Launched upselling program with 5% RevPAR uplift.
 Experience in revenue management for existing as well as opening hotel. (Crowne
Plaza Foshan 31years, Crowne Plaza Shenzhen opened July 2011; Hilton Guangzhou
Baiyun opened in August 2011)
 Sound understanding of the local Guangzhou and Guangdong Market
 Rich experience in total hotel revenue management ( Rooms, Catering and F&B)
 Rich experience in managing high demand periods such as Canton Fair and Special

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Events i.e. Universiad Games, Asian Games in order to maximize revenues.
Solid Channel Management experience
 Formed distribution marketing team in July 2009 and conducted channel management
and marketing with significant performance increase. In 2010 increased system
contribution increased by 162% (5Mio) and won award for “2010 IHG Best Channel
Management Awards”
 Be assigned as marketing champion at IHG in 2010 and attended “Booked Solid Tour
Training” Have solid understanding of social marketing at a higher level and best
practices in social media management.
 Managing channels effectively i.e. rankings, guest comments, AD etc.