1. Alicia Castro
(707)207-9910 | blufli1@sbcglobal.net
Objective
With over 15 years’ experience with leading retailers in sales and management, I’m looking to
further my career and grow my skill set. My background has given me solid experience to reflect,
draw from, and utilize in several different fields. It would be a joy to be able to utilize these skills
and still grow in an environment that can add another drawer to my professional tool box. With
the following skills I would hope to be able to positively affect and contribute to a team.
 Operations
 Labor/Shrinkage, and Net Margins
 Articulate Communications
 Leadership Modeling/Consensus Building.
 Staff Recruitment/Supervision
 Sales/Management Development
 Merchandising/Display
 Advertising/Promotions
 Trend Analysis/Forecasting
 Shipping and Receiving
 Inventory Management
 Security
Education
 University of Phoenix
Bachelor of Science in Business Management
 Elise P. Buckingham Charter School
High School Diploma

2. 2
Experience
Assistant Manager, R ue21
2016-Current
 Recruit,hire andsupervise ateamof approximately10associates.
 Developandmaximizethe successof eachassociate.
 Analyze the businessandcreate clearplanstomaximize salesresults.
 Create a store environmentthatisfocusedonconsistentlydeliveringanexceptional andfuncustomer
shoppingexperience.
 Directthe planningandimplementationof all store processes,visual merchandising,marketing,and
promotional strategies
Property Manager, MR . ATK IN SON
2015-Current
 Manages payroll forall employees
 Ensuresall employeesadheretostandards,protocol,andlegal codes.
 Arrangesall emergencyandannual maintenance
 Conductsannual checklistonall properties
 Interviewsandperformssecuritychecksonpotentialtenants.
 Maintainsbillingsandincome
 AccountsP&R
Store Manager | E arthbound Trading C ompany | C A
2012 - 2015
 Setsand exemplifiesahighstandardof CustomerService basedoncompanystandards.
 Promotessalesincreasesthroughtraining,coaching,addonsalesandincreasingunitsper
transaction,andassigningindividualsalesgoalsaccordingly.
 Properlyschedules/plansall floorcoverage toensure highstandardsof customerservice,task
completion,stockmanagement,andfacilitiesmaintenance.
 Responsibleforinterviewing,assessingskills,staff development,hiring,training,counseling,
discharge andotherrelatedroutine humanresource issues.
 Controlsthe dailyoperationalfunctionssuchaspayroll budgets,electrical consumption,payrates
withinguidelines,supplies, usage andprocurement,financial responsibilitiesof local bankingand
deposits,recordsandreporting.

3. 3
 Up holdsall policiesandproceduresasrelativetothe operational needsatthe store level,suchas
timelyprocessingof paperwork,employeefile management,salesfloor,cashwrap,stockroom(s),
training,ordering,merchandisingandstock.
Assistant Manager | H ot Topic | C A
2010 - 2012
 Managing payroll andshrink,whileconsistentlymakingsalesplan,comp,andgoals.
 Making decisionsthatare inthe bestinterestof the employee,the store,andthe company.
 Meetingandexceedingthe challengesof internalandexternal customerexpectations.
 Pursuessalesopportunitieswithasense of urgency,anticipatingandovercomingobstaclesand
followingthrougheffectively.
 Coachesand developsemployeestoachievehigherperformance,ownershipof performance,andfor
careerdevelopment.
C o-Manager | B ath & B ody Works | C A
2009-2010
 Acting Store Manager for more than half the length of employment
 Analyzes key business metrics and results to identify performance strengths and
opportunities
 Represents and reinforces the brand in a positive manner through crisp visual presentation
 Maximizes use of zone priorities to drive profitable sales growth
 Highly focused on ensuring exceptional in-store customer needs and considers the impact of
decisions/actions on customers
Operations Manager | Old N avy | C A
2004-2009
 Started as a sales associate, promoted to shipment specialist, promoted to Logistics
Supervisor and then to Operations Manager
 Manages all activities in the Logistics Work Center, which includes Facilities, Product
placement and, Price Change
 Sets, monitors and reevaluates on productivity goals and objectives for the Logistics team to
maximize sales profitability
 Partners with the general manager to create, monitor and implement the scheduling plan to
manage effectively: workload, support business objectives and, maximize productivity.

4. 4
Awards and Acknowledgments
 In 2014 awardedfirstplace intwo companywide salescontest.
 Winnerof a paid vacationcompanywide salescontestin2012.
 Consistentlyscoring80%or above on regional anddistrictvisits.