The document discusses using social media, particularly LinkedIn, to market yourself to employers. It provides tips for using LinkedIn such as customizing your profile, making connections, and staying updated on opportunities. The presentation emphasizes maintaining a professional online presence and using privacy settings to avoid potential issues that could harm job prospects.

1. Marketing Yourself on Social Media
Janet Pacanowski --- November 12, 2015

2. Career Services
• Who am I?
- Janet Pacanowski
- Employer Liaison at the Addison Campus
Addison Downers Grove
Elgin Naperville
Online
• Primary Goal
• Develop relationship with quality employers and
share their opportunities with DeVry University
students, graduates, alumni and Keller Graduate
School students, graduates and alumni
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3. Career Services
objectives
• Social Media Use
• LinkedIn
• Walk-through
Learning Objectives
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4. Career Services
Social Media Use
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5. Career ServicesPersonal Pages
Once something is posted on the internet…it is
there forever!
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6. Career ServicesNegative Results
• Data from CareerBuilder shows hiring
managers have held off hiring because of …
- References to drugs and alcohol (41%)
- Inappropriate images (40%)
- Point to poor communication skills (29%)
- Bad mouthing of former employers or employees
(28%)
- Unprofessional screen names (22%)
- Criminal behavior (21%).
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7. Career Services
How many of you use
privacy settings?
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8. Career ServicesFacebook, Twitter and Social Media Use
• General tips for social media use
- Make your settings private
- Post only photos/statuses/etc. that you
would be comfortable with an
employer/parent/teacher seeing
- Google yourself
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9. Career Services
LinkedIn!
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10. Career ServicesConnections on LinkedIn
• Friends and family
• Teachers or professors
• Classmates
• Past and present coworkers
• Industry professionals
• Professional association members
• People who provide services to you
• Individuals involved in activities you enjoy
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11. Career Services
How many of you have a
LinkedIn page?
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12. Career Services
• What to do on LinkedIn
- Be Noticed
- Be Connected
- Be Clued In on Opportunities
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13. Career ServicesWhat to do on LinkedIn
• Be Noticed
- Why?
•70%
•85%
- How?
• Personalize your URL
• Update statuses
• Upload media
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14. Career ServicesWhat to do on LinkedIn
• Be Connected
- 300 million+ members
• 2 new members every second
• 1 million new members every week
- 3 million + company profiles
- Group Pages
- Company Pages
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15. Career Services
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16. Career Services
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17. Career ServicesWhat to do on LinkedIn
• Be Clued in on Opportunities
- Search for jobs in your industry
- Discover jobs in your network
- Learn on company pages about what
a company can offer you
• Follow the company on LinkedIn before
you apply for a job there
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18. Career Services
Market yourself!
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19. Career ServicesMarketing Yourself on LinkedIn
• Picture
- 40% higher response rate
• Well-branded summary
- What you do
- The value you provide
- Something personal
• Creative Headline
- Your walking slogan
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20. Career ServicesLinkedIn Must-Not-Haves
• Title or Incorrect Name
- MBA, BS, BA
- Real name makes you the most searchable
• Anything you are not proud of and
do not want representing you
• Anything dishonest
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21. Career ServicesOverview of LinkedIn
http://youtu.be/B8WZxYFaSmI
Other tips
•https://students.linkedin.com/
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22. Career Services
http://www.linkedin.com/in/janetpacanowski/
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23. Career ServicesOverview of LinkedIn
http://youtu.be/B8WZxYFaSmI
Other tips
•https://students.linkedin.com/
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24. Career Services
Janet Pacanowski
630.652.8608
jpacanowski@devry.edu
Linkedin.com/in/janetpacanowski/
Career Services
630-652-8601
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