An introduction to learning how to leverage LinkedIn as a student.

1. Leveraging
LinkedIn as a Student
Adrian Lauderdale

2. Who is This
Guy?
Adrian Lauderdale

3. More than
90%
of recruiters use LinkedIn regularly
https://www.omnicoreagency.com/linkedin-
statistics/

4. PERSONAL BRAND
-JEFF BEZOS
Your brand is what people say about
you when you're not in the room.

5. Good Actor
Charming
Hot
Good Singer
Confident
Hot
Innovator
Space Genius
Humorous

6. YOUR
personal brand?
What's

7. Benefits of Using LinkedIn
Personal
Branding Development
Building
Relationships Community

8. Who to Connect With
Friends Family
Thought
Leaders Alumni

9. (Alumni tool)

10. Connection Requests

11. Hi Kim,
I noticed you're an ASU almnus and a
former employee from my current
company, LaneTerralever, so I had to reach
out!
As a current college student, I would love
to hop on a quick phone call to learn more
about how you broke through the ad
industry post graduation.
Best,
Adrian
[Fnd common
ground
Express
interest
+
Request for
action
[

12. Family Occupation
Recreation Dreams
F
O
R
D
Method
"Do you have any kids?"
"How did you and your
spouse meet?"
"How did you end up
with your current job?"
"What do you love
most about it?"
"What are your
hobbies?"
"Where have you
traveled to?"
"Where do you
see yourseif in 10
years?"
"Are you living
your dream?"

13. Create. Create. Create.

14. What to Document
Experiences
What you've
learned
A recent
achievement
Industry trends Opinions
Interviews
How to's
Tips on personal or
professcional development
Future plans
Useful resources
Ask or give
advice
Content tip: Keep content relevant to your audience

15. Challenge
Document your takeaways
Hashtags to use:
#StudentVoices
#ASU
#OnCampus
Document your takeaways

16. Thank
You!