A quick introduction to basic business concepts aimed at engineers and all who wish a simple and quick explanation. Part 6 and last part in the series is covering perhaps the fuzziest concept of them all: company values.
BUSINESS FOR ENGINEERS:
USUAL REACTIONS TO THE
• What a silly thing
• Marketing BS
• Something to put on a web page
• Can I go back to work now?
Enable us to make decisions
• personal freedom: should an authority
• morals: gay marriage
Enable us to forge bonds with others
• common values are a good indicator if we
are compatible with somebody
Enable us to form communities
• Jewish kibbutz
• Amish town
• “Open carry” towns in USA
Enable us to make decisions
• “Customer satisfaction first!” (Zappos)
• Warranty, attitude, ..
Enable us to form relationships with customers
• “I’ll pay a bit more because I like their customer service
Enable companies to find suitable employees
So when Zappos hires new employees, it provides a four-week
training period. After that it's time for what Zappos calls “The
“If you quit today, we will pay you for the amount of time
you've worked, plus we will offer you a $1,000 bonus."
If you're willing to take the company up on The Offer, you obviously
don't have the sense of commitment they are looking for.
As a company, and as individuals, we value integrity, honesty,
openness, personal excellence, constructive self-criticism,
continual self-improvement, and mutual respect.
We are committed to our customers and partners and have a
passion for technology. We take on big challenges, and pride
ourselves on seeing them through.
We hold ourselves accountable to our customers, shareholders,
partners, and employees by honoring our commitments,
providing results, and striving for the highest quality.
• Customer Obsession
• Invent and Simplify
• Are Right, A Lot
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Vocally Self Critical
• Earn Trust of Others
• Dive Deep
• Have Backbone; Disagree and
• Deliver Results
1. Deliver WOW Through
2. Embrace and Drive Change
3. Create Fun and A Little
4. Be Adventurous, Creative,
5. Pursue Growth and Learning
6. Build Open and Honest
7. Build a Positive Team and
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble
Ten things we know to be true
1.Focus on the user and all else will follow.
2.It’s best to do one thing really, really well.
3.Fast is better than slow.
4.Democracy on the web works.
5.You don’t need to be at your desk to need an answer.
6.You can make money without doing evil.
7.There’s always more information out there.
8.The need for information crosses all borders.
9.You can be serious without a suit.
10.Great just isn’t good enough.
CREATING COMPANY VALUES
• You usually cannot create them, unless you are
building a start-up
• But you can discover them
More info 1 More info 2 More info 3