Corporate culture is created by the collective experiences, beliefs, and actions of employees. It can either help or hinder an organization's success and ability to consistently create greater value than competitors. A company's culture is reflected in its products, services, employees' attitudes, leadership, and customer relationships. While a strong culture can provide a competitive advantage, a weak culture can significantly impair business results by driving behaviors that cause the organization to fail. Leaders must examine how their existing culture accelerates or creates barriers to organizational progress.