To attract their audience, the author conducted research to identify who their audience would be and what interests them. They created a rate card to collect information and establish their target audience. The front cover uses a bold purple and off-white background with a model making eye contact and winking to appeal to readers in an edgy way while still being suitable for both females and males. The language addresses the target audience in a current way by mentioning social networking sites familiar to them. Appropriate fonts are used to make the text easy to read while keeping the magazine sophisticated.

1. Question 5 – How did you
attract/address your audience?

2. To attract my audience, first of all I carried out
some research to find out who my audience
would be and what they would be or are
interested in. By making a rate card, I was able
to collect information and clearly establish who
my audience was; this then helped me when
making my audience as I knew who I would be
addressing.

3. The first thing that my readers will see is the front cover, so I
need to make sure that I use the correct style of images, and
the right text and vocabulary to attract the right audience. I
did this by using a bold off white/purple background to my
front cover and then having a bright and bold looking model
to stand out on the front cover. When carrying out this photo
shoot we experimented with outing glitter on the models lips.
This looked really effective and we used a dark purple colour
to tie in with the purple looking theme. The model is also
engaging eye contact with the reader and is in fact winking at
them, This may appeal to a number of readers and it gives it
that edgy look and feel. However, when I was constructing this
magazine, I had to make sure that is was not just female
orientated and was suitable for males to feel comfortable
reading.

4. The language I have used addresses the target
audience in a certain and suitable way. I have
talked about social networking sites to make it
current to the audience because this will be
something that they are familiar with. By using
features like this, it makes the reader feel and
think that the magazine is solely for them. I have
used the correct types of fonts for the text that
you have typed which I feel is suitable for my
readers to easily read but also still makes the
magazine look appealing and sophisticated.

5. The double page spread needed to obviously
have text on but the other pages I have either
kept to a minimum or put it in bullet point form
(e.g – the contents page) however, this applied
for the front cover also as you would struggle to
attract readers if your front cover is just covered
in writing and not interesting image or images.