this is presentation on Digital marketing. Sinclair, global marketing

1. This Photo by Unknown Author is licensed under CC BY-SA

2. Let's dive into the world of digital Marketing and learn how
to Influence in Online social and Mobile. Let’s break it
together!
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3. Understanding Your
Audience
• Discover the power of personalized
content and engagement. Learn how to
speak your audience's language and
build authentic connections.
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4. Social Media Strategies
• the latest trends and best practices for social Media marketing is Instagram
stories, TikTok interacting with this social media influencers to promote our
product.
• The first step to creating a social media marketing strategy is to establish
your objectives and goals. Without goals, you have no way to measure your
success or your social media return on investment (ROI).Each of your goals
should be: Specific, Measurable, Attainable, Relevant, Time-bound. An
example of a SMART goal for your business might be “Grow our Instagram
audience by 50 new followers per week. "With SMART goals, you’ll make
sure your goals actually lead to real business results, rather than just lofty
ideals.
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5. Mobile
Optimization and
Merits
The Mobile Marketing refers to the marketing
activities undertaken to reach the consumers
directly via mobile phones, connected to a
ubiquitous network, to which the consumers are
frequently connected.
• Time Spent On Mobile Devices Is Increasing
• Marketing Go Hand-In-Hand
• SMS Open Rates Are Higher Than Email
• Mobile Marketing Reaches A Broader Market
• Work as a Direct Marketing Channel
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6. Content is King and reasons why
When we Master the art of creating, compelling and shareable content. From blog posts
to viral videos. It attracts people to do same thing at least 8 out of 10 people try to do
same thing or copy the content if it is compelling or interest as we can see the trend of
TikTok etc.
Reasons why Content is King:
• Content builds audience trust in your brand
• Content is cost-effective, sustainable, and scalable
• Content helps you understand your audience segments
• Content lets your brand offer something unique
• Content is king for every stage of the customer journey
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7. Paid Advertising
Tactics
Exploring the world of paid
advertising and
collaborations and discover
how to Maximize our ROI.
From Facebook ads, Google
AdWords, Instagram ads
and collaboration with
influencers and different
social media sites.
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8. Measuring Success
Let Dive into analytics and learn how to track and measure the success of your digital marketing efforts.
Business success can mean different things to different people. To know if your business is doing well,
you need to find ways to measure how it's doing. This can help you see if you're on the
right track and if there are things you can do to make it even better. Ways to measure it:
• Break-even point
• Net income ratio
• Monthly recurring revenue
• Leads, conversion and bounce rate
• ROI and ROAS
• Customers (Conversion rate, Customer health score)
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9. Staying Ahead of the Game
To Keep our track on the latest trends and innovations in digital marketing. Stay ahead of the competition with our tips
for continuous improvement.
• Know your competition
• Know your customers
• Identify and capture pockets of profitable growth
• Expand your offerings
• Differentiate
• Form partnerships
• Marketing promotions
• Data
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10. Branding
Digital branding consists
of creating a consistent brand
voice, tone, and style across
online content, including
interactive marketing tools, video
content, landing pages, video ads,
social media content, and more.
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11. Conclusion
digital marketing should be examined more openly than Internet marketing.
Digital marketing is also located in electronics, software not only on the Internet,
which the device user uses to exchange data. Therefore, digital marketing unites
digital and network technologies, thanks to what a man can communicate not only
through a mobile digital marketing but also TV. Broad reach enables the concern
to function on many electronic platforms.
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