How to Achieve Immediate Business Impact by Unlocking Facebook Advertising Scaling Limits in Enterprise and Big Spenders environments. Master Attribution on the Front End with The “ARR Method” How to apply Smart Exclusions across Acquisition, Retargeting, and Retention campaigns. Rely 100% on Facebook reporting to SCALE and optimize as part of a larger marketing mix. How to always win Facebook attribution discussions with clients. Mastering content in 2020 Scaling using a Modular Ad Account Build Creative Concepts & Media Buying Distribution – How to effectively test different creative concepts. Utilizing existing data to tailor creative combinations of ad copy, formats, placements, and demographics Success on Autopilot How to set up Facebook Ad Accounts to run profitably without human touch Facebook Media Buying Automation Tactics you should be using today.

3. Insights from Managing
Over $70M/mo. in
Facebook Ads
Unlock Facebook Advertising Scaling
Limits

6. Back to Basics
Optimize Acquisition according to Retention

8. The ARR Method
FULL-FUNNEL ORCHESTRATED GROWTH

9. The ARR Method
FULL-FUNNEL ORCHESTRATED GROWTH

10. The ARR Method
FULL-FUNNEL ORCHESTRATED GROWTH

11. The ARR Method
FULL-FUNNEL ORCHESTRATED GROWTH

12. Orchestrated FULL-FUNNEL Targeting
Strategy

13. The Expanded ARR Method
ONLY FOR BIG SPENDERS

14. How to Retarget only FB AcquIsition Traffic

15. Strategy Budget
Optimization
Prospecting Incrementality
Budget Allocation
Exclusions Importance

16. Ad Account Structure

17. Based on the eRFM
Module
AI Audiences

18. AOV $100
Lifetime Value from a non-FB acquired
Customer

19. AOV $250+
Lifetime Value from a Facebook Acquired
Customer

20. eRFM Lookalikes Effect
Result from Leveraging CRM Data & eRFM micro-segmentation:
Increase in AOV Increase in ROAS
3x 2.5x

21. AI Audience Theory

22. Convert Audiences You Never Reached Before

23. Building deep eRFM audiences

24. Micro-Segmentation Variables

25. Micro-Segmentation Variables

26. Micro-Segmentation Variables

27. Micro-Segmentation Variables

28. Micro-Segmentation Variables
Category

29. Micro-Segmentation Variables
Category

30. Seed Audiences for Micro-Segmentation

31. How it works?

32. How it works?

33. How it works?

34. How it works?

35. Easy WIN Audience
Top Seed Audiences Concept
20% Lookalike
International lookalikes

42. Navigate Your Business
Instead of Optimizing
Your Ad Account.

43. Stop Loss
Ad Set

44. Stop Loss
Ad Level

46. Revive

47. Surf (ABO)

48. Campaign Surf (CBO)

49. Sunsetting (Overtime Tactic)

51. Scaling Strategies
Bid Testing
Horizontal scale (360 Coverage/permutations)
Vertical Scale

52. Bid Testing

53. Bid Testing

54. Permutations

56. Creative Matrix

57. Creative Matrix

58. Spot At Fatigue

59. Creative who dropped out of sight

60. Creative Clusters

61. Creative Analysis – Acquisition (M)

62. Creative Analysis – Acquisition (M)

63. Creative Analysis – Acquisition (F)

64. Creative Analysis – Acquisition (F)

66. AI Tags

68. DCO for creative testing
Bonus Tips
Optimize to Reach vs Conversions on funnel stages
PPE
Invite Page likers

69. Top ad comment - more real estate
Bonus Tips
DPA in Conversions over Catalogue Sales
Unsubscribe link + LP

71. DCO for creative testing
CBO
ABO with CBO
Larger audiences , less ad sets, min/max budget