This document contains a SWOT analysis of the Indian shopping website Myntra. It identifies Myntra's main strengths as its variety of products, sales events, strong brand value and awareness, and offers for first-time customers. Weaknesses include a lack of infrastructure, consumer mindsets, limited advertising, and intense competition. Opportunities exist in selling private labels, partnering with celebrities, and expanding product lines and globally. Main threats are competitors like Amazon and Flipkart, increased competition in the fashion segment, economic fluctuations, and potential issues from being app-only.

1. SACRED HEART DEGREE
COLLEGE
B.B.A. DEPARTMENT

2. Individual
Presentation
Business Organisation
(BBA-N101)
By
Ishank Rastogi (BBA18017)
BBA 1st Year

3. Topic
SWOT Analysis Of
Shopping Websites
In India.

4. SWOT Analysis

7. SWOT Analysis Of Myntra
Strengths
❖Variety of products
❖End Of Season & Faisonotsav sale
❖Strong brand value & brand
awareness
❖Offers on first order/purchase
❖All premium brands available

8. SWOT Analysis Of Myntra
Weaknesses
❖Lack of infrastructure
❖Consumer mindset
❖Less Advertisement
❖Competition Strategy
❖Intense competition means limited
market share growth

9. SWOT Analysis Of Myntra
Opportunities
❖ Selling private labels can increase their
margin
❖ Partmership with celebrity designers,
bollywood movies
❖ Bridal collection to tap the big wedding
market in India
❖ Expansion into global markets can boost
business

10. SWOT Analysis Of Myntra
Threats
❖ Competitors like
Amazon,Jabong,Limeroad,Koovs,Club
Factory,AJIO
❖ Fashion segment is becoming popular
leading to increased competition
❖ Economic fluctuations & unfavorable
government policies
❖ It's app only business decision might

12. http://www.wikiwealth.com/swot-
analysis:myntra-com
https://www.marketing91.com/marke
ting-mix-myntra/
https://www.owler.com/company/my
ntra