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06/19/15 1
2
SECURING A MARKETING LEADING FUTURE
USING THE SWOT ANALYSIS FOCUSING ON
WALMART CORPORATION
PRESENTED BY: YIQIAO SONG, &...
33
OBJECTIVES:
 What is a SWOT Analysis?
 Aims of a SWOT Analysis?
 When and how companies conduct a SWOT Analysis?
 C...
406/19/15
WHAT IS A SWOT ANALYSIS?
‘A SWOT Analysis (alternatively SWOT matrix) is a
structured planning method used to ev...
506/19/15
WHAT IS A SWOT ANALYSIS?
http://www.free-power-point-templates.com/articles/how-to-create-a-swot-analysis/
5
606/19/15
AIMS OF A SWOT ANALYSIS
 To help companies firmly understand their core market
 To help leaders of the company...
706/19/15
WHEN TO CONDUCT A SWOT
ANALYSIS?
 A Problem solving Process
 Determine where change is possible
 Before a com...
806/19/15
HOW TO CONDUCT A SWOT
Analysis?
http://de.slideshare.net/gunjs1/swot-analysis-27003882
8
9http://static1.squarespace.com/static/5320e950e4b07ab04de3de6b/53a39ebbe4b0e3d4e75d477c/53a3aa
4de4b03c23b7dbf4c7/1403234...
10
http://corporate.walmart.com/our-story/our-business/locations/
WALMART´S AREAS OF
OPERATION
10
1106/19/15
WALMART A SUCCESSFUL
CORPORATION
More than 11 000 retail units in 27 countries
250 million customers
More th...
1206/19/15
WALMART´S SWOT ANALYSIS:
STRENGTHS:
Scales of operations
Competence in information systems
Wide range of pro...
1306/19/15
WALMART´S SWOT ANALYSIS:
WEAKNESSES:
High employee turnover
Little differentiation
Negative publicity
http:/...
1406/19/15
OPPORTUNITIES:
New economies, and rising disposable incomes
New channels (e-business)
THREATS:
Restrictions ...
1506/19/15
WALMART ACHIEVE ITS
LEADING POSITION THROUGH:
 The use of Matching and Converting
 The strategic use of USED
...
1606/19/15
BENEFITS OF A SWOT ANALYSIS:
 Problem Domain
 Multi-Level Analysis
 Simplicity
 Cost
http://www.presenterme...
1706/19/15
LIMITATIONS OF A SWOT
ANALYSIS:
 List blindness
 Weight items
 Time consuming
 Incompleteness
 Highly subj...
1806/19/15
CONCLUSION
By turning threats into strengths, and matching strengths
with opportunities, you can make the most ...
1906/19/15
http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-questions-78
19
2006/19/15
Reference
http://en.wikipedia.org/wiki/SWOT_analysis
http://www.free-power-point-templates.com/articles/how-to-...
2106/19/15
Reference
http://www.200maction.com/tag/strength/
http://www.allinclusivemarketing.com/hitting-a-moving-target-...
2206/19/15
Reference
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
http://paceimpact.com/about-us/s...
23
http://www.americanthinker.com/legacy_assets/blog/assets/walmart_casest
udy_design_logo-1_959_487_cy_90.jpg
http://corp...
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Focusing on walmart song& matsika 1

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Focusing on walmart song& matsika 1

  1. 1. 06/19/15 1
  2. 2. 2 SECURING A MARKETING LEADING FUTURE USING THE SWOT ANALYSIS FOCUSING ON WALMART CORPORATION PRESENTED BY: YIQIAO SONG, & LOVEMORE MATSIKA TO: MR. POLINA SS 2015: GROUP 1 19.05.2015 2
  3. 3. 33 OBJECTIVES:  What is a SWOT Analysis?  Aims of a SWOT Analysis?  When and how companies conduct a SWOT Analysis?  Case study: SWOT Analysis on Walmart  Benefits & Limitations of a SWOT Analysis 06/19/15
  4. 4. 406/19/15 WHAT IS A SWOT ANALYSIS? ‘A SWOT Analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture’ http://memegenerator.net/instance/57863230 4
  5. 5. 506/19/15 WHAT IS A SWOT ANALYSIS? http://www.free-power-point-templates.com/articles/how-to-create-a-swot-analysis/ 5
  6. 6. 606/19/15 AIMS OF A SWOT ANALYSIS  To help companies firmly understand their core market  To help leaders of the company consider ways to go in the future.  To help a company understand external threats 6
  7. 7. 706/19/15 WHEN TO CONDUCT A SWOT ANALYSIS?  A Problem solving Process  Determine where change is possible  Before a company enters a new market 7
  8. 8. 806/19/15 HOW TO CONDUCT A SWOT Analysis? http://de.slideshare.net/gunjs1/swot-analysis-27003882 8
  9. 9. 9http://static1.squarespace.com/static/5320e950e4b07ab04de3de6b/53a39ebbe4b0e3d4e75d477c/53a3aa 4de4b03c23b7dbf4c7/1403234893888/walmart-logo.png CASE STUDY: SWOT ANALYSIS ON WALMART 9
  10. 10. 10 http://corporate.walmart.com/our-story/our-business/locations/ WALMART´S AREAS OF OPERATION 10
  11. 11. 1106/19/15 WALMART A SUCCESSFUL CORPORATION More than 11 000 retail units in 27 countries 250 million customers More than 2,2 million associates USD 470 billion in revenues http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart 11
  12. 12. 1206/19/15 WALMART´S SWOT ANALYSIS: STRENGTHS: Scales of operations Competence in information systems Wide range of products Cost leadership strategy http://www.200maction.com/tag/strength/ 12
  13. 13. 1306/19/15 WALMART´S SWOT ANALYSIS: WEAKNESSES: High employee turnover Little differentiation Negative publicity http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart 13
  14. 14. 1406/19/15 OPPORTUNITIES: New economies, and rising disposable incomes New channels (e-business) THREATS: Restrictions on FDI Regional competitors Employee unions  http://www.allinclusivemarketing.com/hitting-a-moving-target-cross-channel-marketing-and-the-threat-of-saturation/ 14
  15. 15. 1506/19/15 WALMART ACHIEVE ITS LEADING POSITION THROUGH:  The use of Matching and Converting  The strategic use of USED  The SWOT ANALYSIS and PEST ANALYSIS 15
  16. 16. 1606/19/15 BENEFITS OF A SWOT ANALYSIS:  Problem Domain  Multi-Level Analysis  Simplicity  Cost http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart 16
  17. 17. 1706/19/15 LIMITATIONS OF A SWOT ANALYSIS:  List blindness  Weight items  Time consuming  Incompleteness  Highly subjective  http://www.presentermedia.com/index.php? target=closeup&id=10106&categoryid=116&maincat=clipart 17
  18. 18. 1806/19/15 CONCLUSION By turning threats into strengths, and matching strengths with opportunities, you can make the most of your power in the current marketplace and maximize your chances of success, (Ivy Liu). To secure a market leading future Walmart must outmanoeuvre its competitors, it must remain innovative and a pacesetter. Walmart can maintain its pole positon through the use of a SWOT Analysis. 18
  19. 19. 1906/19/15 http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-questions-78 19
  20. 20. 2006/19/15 Reference http://en.wikipedia.org/wiki/SWOT_analysis http://www.free-power-point-templates.com/articles/how-to-create-a-swot- analysis/ http://smallbusiness.chron.com/purpose-swot-analysis-15364.html http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community- needs-and-resources/swot-analysis/main http://de.slideshare.net/gunjs1/swot-analysis-27003882 http://www.strategicmanagementinsight.com/swot-analyses/walmart-swot- analysis.html 20
  21. 21. 2106/19/15 Reference http://www.200maction.com/tag/strength/ http://www.allinclusivemarketing.com/hitting-a-moving-target-cross- channel-marketing-and-the-threat-of-saturation/ http://www.presentermedia.com/index.php? target=closeup&id=10106&categoryid=116&maincat=clipart http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any- questions-78/ http://smallbusiness.chron.com/advantages-amp-disadvantages-swot- analysis-41398.html 21
  22. 22. 2206/19/15 Reference http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/ http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/ http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet 22
  23. 23. 23 http://www.americanthinker.com/legacy_assets/blog/assets/walmart_casest udy_design_logo-1_959_487_cy_90.jpg http://corporate.walmart.com/our-story/our-business/locations/ http://memegenerator.net/instance/57863230

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