What it pays to be a business SWOT?<br /> If you think your business could be doing better, why not try a SWOT analysis?<br />SWOT stands for Strengths, Weakness, Opportunities and Threats<br />By putting your firm under the magnifying glass in such a fashion you may find the <br /> way to grow your company<br /> or increase your earnings.<br />
Introduction To Swot analysis<br /><ul><li>SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business.
It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
Technique is credited to Albert Humphrey,</li></li></ul><li>SWOT Defined<br />Positive Negative<br />Internal<br />External<br />
What is SWOT Analysis ?<br />>It is a non-financial planning tool.<br />>It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format). <br />>The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality. <br />>Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.<br />>Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development. <br />
> SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.> For a business to Expand, Diversify and Sustain in the market SWOT analysis is must.<br />
Matching and converting<br /><ul><li> Another way of utilizing SWOT is matching and converting.
Matching is used to find competitive advantages by matching the strengths to opportunities.
Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities.
An example of conversion strategy is to find new markets.
If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.</li></li></ul><li>Using SWOT to analyse the market position of a small management consultancy with specialism in HRM.<br />
Strengths: <br />>What advantages does your company have? <br /> >What do you do better than anyone else? <br /> >What unique or lowest-cost resources do you have access to? <br /> >What do people in your market see as your strengths? <br /> >What factors mean that you "get the sale"? <br />
Weaknesses: <br />What could you improve? <br /> What should you avoid? <br /> What are people in your market likely to see as weaknesses? <br /> What factors lose you sales? <br />Consider this from an internal and external basis:<br />
Opportunities:<br /> >Where are the good opportunities facing you? <br /> >What are the interesting trends you are aware of? <br />Useful opportunities can come from such things as: <br /> >Changes in technology and markets on both a broad and narrow scale.<br /> >Changes in government policy related to your field.<br /> >Changes in social patterns, population profiles, lifestyle changes.<br /> >Local events.<br />
Threats: <br /> >What obstacles do you face? <br /> >What is your competition doing that you should be worried about? <br /> >Are the required specifications for your job, products or services changing? <br /> >Is changing technology threatening your position? <br /> >Do you have bad debt or cash-flow problems? <br /> >Could any of your weaknesses seriously threaten your business? <br />
Three stages of a SWOT analysis<br />Identify.<br />Draw conclusions.<br />Translate into strategic action.<br />
Advantages of SWOT Analysis<br />Consolidate strengths<br />Minimises Weaknesses<br />Helps to Grab Opportunities<br />Minimises Threats<br />Facilitates Planning<br />Facilitates Alternative Choices<br />Helps to Innovate<br />Ensure Survival & Success<br />
nirma chemicals ltd.<br /><ul><li>Nirma was a basic detergent with no color, design or sophistication on the pack the product
Its strategy of rural marketing is its unbeatable strength.</li></ul>Nirma - Swot analysis.<br />
WEAKNESSES:-<br />-high interest burden.<br /> -less presence in premium segment.<br /> -lacks global tie up<br /> -and thus finds hard to tap export markets.<br />OPPURTUNITIES:-<br />-exports.<br /> -acquisitions for strengthening its distribution tie-ups.<br /> -entry into other categories like shampoos,toothpastes,and fabric whiteners.<br />THREATS:-<br />-MNCs are approaching indian markets.<br /> -emergence of small but strong regional players.<br /> -brand name products have greater influence over it.<br /> -nirma has been able to etch a niche for itself in the face of intense MNC competition<br /><ul><li>NIRMA's achievement is surely something about which an indian can be proud of brand that has lived up to its catch line; BETTER PRODUCTS ,BETTER VALUE ,BETTER LIVING...!</li></li></ul><li>SWOT Analysis On Samsung and Nokia<br />StrengthsofSamsung<br /><ul><li>New product concept to rollout in five months
Catching the pulse of the consumer, offering good designs & understanding Emotions
Heavy investment in technology, product design, and human resources
Focus on innovative products for the high-end market</li></ul>Strengths of Nokia<br /><ul><li>Strength of the corporate brand.
Backwards compatibility - protection from a Japanese onslaught
Lending personality to its products (fashion statement)
Effective advertisement and market communication
Not only a tool for business but being an item of everyday convenience</li></li></ul><li>Weaknesses of Nokia.<br />Lapse has opened up space for smaller competitors <br />Potential threat from Microsoft’s entry into mobile telephony <br />Ericsson- king of wireless infrastructure <br />Design to market takes more time<br />Weaknesses of Samsung.<br />Not pro actively coming out with newer models<br />Lack in product differentiation.<br />Different models at different price points <br />Focus on mass market instead of niche markets<br />Not very user friendly designs.<br />
Opportunitiesof Samsung<br />Distinguish its service from competitors.<br />Offer product variations<br />Demand for cell phones driven by the service providers or carriers<br />Tie up with service providers<br />Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)<br />Opportunities of Nokia<br />Highest growth in markets such as China and Latin America <br />Feature-loaded phones to act as an offset <br />Providing value at a reasonable lifetime cost<br />Life style marketing and segmentation<br />Building a worldwide supplier network <br />Preempting competitors in critical markets <br />Managing competitive interaction <br />
Threats of Samsung<br />Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market<br />Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share.<br />Not keeping track of the new trends in the market <br />Not an accessory and fashion statement <br />Threats of Nokia<br />Biggest threat - “complacency” <br />“Inflection point” - a disruptive technological change<br />New competitors with different skills and potent brands challenge<br />3G will increasing competition between suppliers<br />Cheaper midrange models from Motorola and others<br />
>The usefulness of SWOT analysis is not limited to profit-seeking organizations.<br />>It may be used in any decision-making situation when a desired end-state (objective) has been defined.<br />Examples include: non-profit organizations, governmental units, and individuals.<br />Key Points<br />>SWOT Analysis is a simple but useful framework for analyzing your company's Strengths and Weaknesses, and the Opportunities and Threats you face.<br />>This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. <br />
>Used in a business context, it helps you carve a sustainable niche in market.<br />>Used in apersonal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities.<br />>What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit.<br />>And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.<br />