1. SWOT Analysis-SWOT Analysis-
An Effective BusinessAn Effective Business
Strategy MethodStrategy Method
Professor & Lawyer. Puttu Guru Prasad,Professor & Lawyer. Puttu Guru Prasad,
Senior Faculty for Management Science,
S&H Department, VVIT, Nambur,
M.Com., M.B.A., L.L.B., M.Phil.,
PGDFTM., AP.SET., ICFAITMF., (PhD) at JNTUK.,
Expert in Mercantile Law, Corporate Law,
Patent laws & HR Branding Consultant,
93 94 96 98 98, 9059 714 336, 9059 457 336,
767 40 60 336, 9 88 51 92 716,
pgpjntuk@gmail.com, puttuvvit@gmail.com,
guruprasad.puttu.viva@gmail.com,
2. IIntntrrodoductIon tuctIon too SSwwotot
aannaallySISySIS
SWOT analysis is a strategic planning method used
to evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a business.
It involves specifying the objective of the business
and identifying the internal and external factors
that are favorable and unfavorable to achieve that
objective.
technique is credited to Albert Humphrey,
3. Used in a business contextbusiness context, it
helps you carve a sustainable niche
in market.
Used in a personal contextpersonal context,, it
helps you develop your career in a
way that takes best advantage of
your talents, abilities and
opportunities.
4. What makes SWOTSWOT particularly powerful is
that, with a little thought, it can help you
uncoveruncover opportunitiesopportunities that you are well
placed toto exploit.exploit.
And by understandingunderstanding thethe weaknessesweaknesses
of your business, you can manage and
eliminateeliminate threatsthreats that would otherwise
catch you unawares.unawares.
9. MatchingMatching andand convertingconverting
Another way of utilizing SWOT isis matchingmatching and converting.and converting.
MatchingMatching is used to find competitive advantages by
matching the strengths to opportunities.
ConvertingConverting is to apply conversion strategies to
convert weaknesses or threats into strengths or
opportunities.
An example of conversion strategy is toto findfind newnew markets.markets.
If the threats or weaknesses cannot be converted a company
should try to minimizeminimize oror avoidavoid them.
10. Strengths:Strengths:
What advantages does your company have?
What do you do better than anyone else?
What unique or lowest-cost resources do you
have access to?
What do people in your market see as your
strengths?
What factors mean that you "get the sale"?
11. Weaknesses:Weaknesses:
What could you improve?
What should you avoid?
What are people in your market
likely to see as weaknesses?
What factors lose you sales?
Consider this from an internal and
external basis:
12. Opportunities:Opportunities:
Where are the good opportunities facing you?
What are the interesting trends you are aware of?
Useful opportunities can come from such things as:
Changes in technology and markets on both a
broad and narrow scale.
Changes in government policy related to your field.
Changes in social patterns, population profiles,
lifestyle changes.
Local events.
13. Threats:Threats:
What obstacles do you face?
What is your competition doing that you should be
worried about?
Are the required specifications for your job,
products or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten
your business?
14. AdvAntAgesAdvAntAges ofof sWotsWot AnAlysisAnAlysis
Consolidate strengths
Minimises Weaknesses
Helps to Grab Opportunities
Minimises Threats
Facilitates Planning
Facilitates Alternative
Choices
Helps to Innovate
Ensure Survival & Success
16. nirmanirma chemicalschemicals ltd.ltd.
Nirma was a basic detergent with no color,
designor sophistication on the pack the product
Was priced at around 35% of surf.
Market share grew from 0% in 1976 to about 60% in 1987 in
over a period of ten years
It has become the largest selling brand and the success of
nirma is due to affordable price, medium quality, distribution
reach and effective use of media.
The title 'NIRMA GIRL' going round and round on her
feet makes a strong impact for the brand
17. STRENGTHSTRENGTH :-:-
Strong brand equity.
Nirma is a rs.17 billion umbrella brand offering consumers a
brand portfolio of products at multiple price points in
detergents, soaps & personal care market.
Market leadership in detergents and fabric wash.
Second largest player in toilet soaps.
Has wide distribution network.
Its strategy of rural marketing is its unbeatable
strength.
18. WEAKNESSES:-WEAKNESSES:-
-high interest burden.
-less presence in premium segment.
-lacks global tie up
-and thus finds hard to tap export markets.
OPPURTUNITIES:-OPPURTUNITIES:-
-exports.
-acquisitions for strengthening its distribution tie-ups.
-entry into other categories like shampoos, toothpastes, and fabric whiteners.
THREATS:-THREATS:-
-MNCs are approaching Indian markets.
-emergence of small but strong regional players.
-brand name products have greater influence over it.
-nirma has been able to etch a niche for itself in the face of intense MNC
competition
NIRMA's achievement is surely something about which an
indian can be proud of brand that has lived up to its catch
line; BETTER PRODUCTS ,BETTER VALUE ,BETTER
LIVING...!
