2. Lower School chosen audio…
We have chosen this audio because of its young and playful atmosphere. The melody
is catchy and will appeal to a mass market therefor all ages of parents would be
drawn by it. It is not overly cheesey yet it is joyful enough to give the listeners
positive vibes and attract them to the idea of attending Ringwood School.
3. Sixth Form chosen audio…
We have chosen this audio because of its contemporary genre as this will attract
the young minds of the target audience (year 11s). The positive ‘summer house
music’ vibe will set the advert apart from the typical cheesey school commercials
that they will have heard before and potentially disliked because of the generic
nature. This will work in our favour as Ringwood will stand out as modern and
different in the industry.
4. Budget…
Both of these tracks fit within out budget as they are legal royalty free online
downloads so they cost nothing. This way we can save money that we would have
otherwise spent on music and donate it towards the exposure of the advert and
more expensive aspects like that.
