2. TREATMENT
Main school
Synopsis- opens with noises of the school fades to vox-pop of student talking
with male voice over with the information about the open evening.
Key scenes/parts- the scripted parts are the voice over at the end with a vox-
pop before
Character list/who is speaking- -male voice over
-students (year 7-11)
-2 year 7s
-2 year 10s
-1 year 11
Target audience- mainstream (young and rubican) aged 30+ (parents of year
5/6) who are D to B on the NRS scale. Mostly female (mothers). Secondary
audience are year 5/6 students.
How will your products appeal to the target audience- it informs the
parents of key factors that they would like to know before looking into a
school, precise and tells the information directly.
Recording locations- sound proof rooms in music (for the vox-pop and male
voice over), field (audio of rounders), main gate (audio of school sounds when
they leave at the end of the day)
Budget- £2000 - male voice over actor
-recording studios
Sixth form
Synopsis- has the sounds of the café that fades into sixth formers talking
about the sixth form and another voice giving information about the open
evening and where to register interest online.
Key scenes/parts- the voiceovers of the sixth formers talking, recorded
audio of the café and study at lunch/busy times
Character list/who is speaking - 2 female sixth formers
- 2 Male sixth formers
Target audience- year 11s ages 15-16, male and females, in the 4cs scale
they can be the aspirer, explorer or reformer as these are typically young
people who are figuring out their options for their future. In the NRS scale
they are likely to be E grade worker .The secondary audience is the students’
parents as although it is mainly the student decision where they go their
parents are likely to have an influence on where they go.
How will your products appeal to the audience- the advert will appeal to
the audience as although there is the more serious information about the
pass rates and success of the sixth form talking about how the environment
is different to school and the idea of more independence will interest the
year 11 students.
Recording locations- sound proof rooms for the voice overs and the study
and café for the background noises
Budget- £2000 – a recording studio for the voice overs 13
3. SCRIPT
Both scripts includes a main voiceover and a vox-pop
MAIN SCHOOL
MVO- we asked students at Ringwood school why they enjoyed it so much:
S1- there is 47 after school clubs
S2- there are the school musical and drama productions
S3- I could choose from 58 courses for GCSE
S4- the students and teachers were really welcoming
MVO- Ringwood secondary school open evening on the 4th October 4.30-
6.30pm come to see why students love it so much. Search Ringwood School to
register now.
SIXTH FORM
SVO- are you debating where to go for sixth form? Ringwood sixth form talks for
itself:
S1- there was 34 courses I could choose from
S2- a brand-new student café has been installed
S3- there’s a 100% pass rate on vocational courses
S4- I had loads of support and help when decided what to do next
SVO- Ringwood sixth form open evening on the 6th November 6-8pm come and
see for yourself. Search Ringwood School to register now.
4. BACKGROUND MUSIC
Main School-
-Upbeat
-Not too cheesy as mentioned in brief
-Isn’t loud and overwhelming
-Other background sounds
Sixth Form-
-Acoustic
-Not overwhelming
-Background noises of the sixth form as well
8. OUR CONTINGENCY PLAN
If unable to use the radio studio we will use the sound proof rooms within music:
If we are unable to use any of the actors we have contacted on the day we have other students
that we have talked to that are willing to record the vox-pop.
9. CODES OF CONDUCT
Things to be careful of:
-Recording Minors
-Copyright
-Giving the correct information
-Complying with ASA standards -Misleading
-Minors
-Complying with OFCOM Standards
10. CONCLUSION
In summary we believe that our advert best fulfils the brief given as our
adverts will connect with the target audiences for the open evenings,
express the best parts about the school and sixth form that will attract the
2019 intake as well as this our advert has minimal production cost as we are
being authentic to the school using the facilities available and the students
that are studying here.
Thank you for listening, we are happy to answer any questions you have.
Editor's Notes
Elliot
Mia
Main school
Medium- radio advert
Running time- 30 seconds
Synopsis- opens with noises of the school at break/lunch fades to vox-pop of student talking about things they like about Ringwood school ends with male voice over with the information about the open evening.
Key scenes/parts- the scripted parts are the voice over at the end with a vox-pop before. Legal issues may be if we use audio of beauty and the beast production – may be copyright
Character list/who is speaking- -male voice over
-students (year 7-11)
-2 year 7s
-2 year 10s
-2 year 11s
Target audience- mainstream (young and rubican) aged 30+ (parents of year 5/6) who are D to B on the NRS scale. Mostly female (mothers). Secondary audience are year 5/6 students.
How will your products appeal to the target audience- it informs the parents of key factors that they would like to know before looking into a school, precise and tells the information directly.
Recording locations- sound proof rooms in music (for the vox-pop and male voice over), field (audio of rounders), main gate (audio of school sounds when they leave at the end of the day)
Budget- £2000 - male voice over actor
-recording studios
Sixth form
Medium- radio advert
Running time- 30 seconds
Synopsis- has the sounds of the café that fades into a female sixth formers voice talking about Ringwood sixth forms range of subjects and high pass rate, then a male sixth formers voice saying that there is a more grown up environment with the café and study, another voice giving information about the open evening and where to register interest online.
Key scenes/parts- the voiceovers of the sixth formers talking, recorded audio of the café and study at lunch/busy times
Character list/who is speaking - 2 female sixth formers
- 2 Male sixth formers
Target audience- year 11s ages 15-16, male and females, in the 4cs scale they can be the aspirer, explorer or reformer as these are typically young people who are figuring out their options for their future. In the NRS scale they are likely to be E grade worker was they are likely to be unemployed or have a low skilled weekend job. The secondary audience is the students’ parents as although it is mainly the student decision where they go their parents are likely to have an influence on where they go.
How will your products appeal to the audience- the advert will appeal to the audience as although there is the more serious information about the pass rates and success of the sixth form talking about how the environment is different to school and the idea of more independence will interest the year 11 students.
Recording locations- sound proof rooms for the voice overs and the study and café for the background noises
Budget- £2000 – a recording studio for the voice overs 13
•Production costs for the making of our advert is minimal as we are going to use real students from the school to make it more personal, where as if we were to hire actors it could cost up to £200.
• we also will be using the schools radio studio to record our vox pops, meaning this saves the cost of hiring a recording studio for £45 an hour
Elliot
As you can see in front of you we have created two scripts each including a vox-pop and main voice over. The vox-pop includes the opinions of the students we have talked to and therefore an actual representation of what the students think with added information such as the statistics- such as we had a student say they like how there's loads of subject to choose from for GCSE and we looked into the statistics and then added that into the vox-pop. We have also included a main voice over saying the main information such as the date and times as it’s a contrast to the students voice meaning parents are more likely going to listen to it and take in the information they say.
Amy
•We have chosen this piece of music for the main school advert as it is upbeat and not to cheesy as said to avoid in the brief we were given. The music also isn’t too loud or over powering therefore it wont take away from the information that will be given by the voice over that is important that the audience of the advert hear. As well as this we will be using audio we have recorded ourselves of the students chattering as they leave the school that the end of the day
•For the sixth from advert we chosen a more acoustic piece of music as we feel this reflects the more relaxed nature of sixth from compared to the main school. Like the first piece of music this also isn’t over powering allowing the audience to hear the vox pop we will record of the students talking about sixth form life as well as the audio we are doing to record of the café at lunch times with the students talking and the café working.
Mia
Large crowds after school
Students and Equipment as if there a lot of people they may crash into the equipment
Making sure we are slightly away from other students and the equipment is clearly marked
All members of the team
Trip hazard
Student and members of the team if there’s any cables or equipment out in the recording studio
Making sure the cables and equipment is tidy and as out of the way as possible
We will make sure everyone is aware of any trip hazards when the first enter the studio
All member of the team and voice actors
Electrocution
Students and members of the team that are in the recording room if there’s any spilt liquid on the cables or electrical objects
No one is allowed to eat or drink in the recording studio
We will remind anyone eating or drinking in the room when we are in there
Anyone who goes in the recording studios
Hit by a rounder’s ball
Any members of the team as when the rounders team is playing they may accidently hit the ball towards the team
Making sure the team members are far enough back from the players that the chance of the ball coming towards the team is smaller
All members of the team
Amy
Mia
Elliot
-If there is a reason that occurs where we can’t record our audio in the radio studio as planned there is the alterative of using the rooms in music which are sound proofed and therefore also will be just as quite as the radio room. We have also asked permission to use these rooms so if the radio studio is in use or theresd a problem we have somewhere where we can film still.
-As well as this if we are unable to use the actors we have contacted on the day we have spoken to other students within the same years and found a back up for each student so if an actor doesn’t arrive or has a problem we have a back up we can contact to come in and record it.
Mia
-As we are using minors (under 18) we will need to get signed parental consent and make sure the footage/audio we use is not offensive or revealing. We will also have to make sure that we don’t use any copyrighted music and have the right to use any music or sound effects that we do include in our ads. As we are using statistics within the ads we need to make sure that they are factually correct and not misleading the audience- such as the pass rates for the sixth form vocational courses.
-To comply with ASA standards we will have to make sure we are not misleading the audience for example by saying that ‘we are the BEST’ instead of saying that ‘we are one of the top performing schools in England’ which is correct. As there are children in our advert we also will have to comply to ASA standards about using children within advertisement such as not misleading the audience who are children by showing images such as there being facilities that the school don’t actually have such as their own swimming pool, this may mislead children as they may come to this school with expectations that aren’t correct.
-To comply with OFCOM standards we will make sure that the advert is able to be listened by all and not offensive to any.
