2. Introduction
We are Dimensions Advertising. We are a high quality advertising company that will do the best
we possibly can for you. Thank you for taking the time to listen to our Advertising Campaign.
Between us we have had separate roles when coming together with our campaign.
Jasmine and Michelle: Legal and Ethical and Codes of Conduct.
Lily: Proposal
Libby: Campaign Schedule
Zoe: Audio and Visual
We, as a company aim to Produce the best sounding radio advert for our Client. We have worked
hard to accommodate all of your requests and we are excited to share our Advertising Campaign
with you.
3. Our Treatment
Running time
We decided on 30 seconds per radio advert
For the Ringwood School advert we will
include these points:
• GCSES
• Ofsted
• Open evening dates
• Website
• Register for open day on website
Synopsis of each advert
For the Sixth form advert we will include these points:
• A levels
• Café
• Ofsted rating
• Open evening dates
• Website
• Register for open day on website
4. Target audiences for each radio advert
School: Primary parents, Secondary students
• Middle aged parents Female and Male
• NRS scale social grade C1, C2, D or E
• Good spending power
• 4CS scale ‘The Reformers’ as they would value their own independent judgement as to if Ringwood School is best for
their child. They could also be ‘The Mainstream’ as they are people who live in the world of the domestic and the everyday.
Sixth form: Primary students, Secondary parents
• Aged 15/16 years old student
• On the NRS Social Demographic Scale this avatar will have a social grade of D or E as she is still in education and
therefore, will most likely be working part time alongside with her education
• 4CS Scale this avatar will be ‘The Explorer’ as these people are driven by a need for discovery, challenge and new
frontiers and this avatar will be exploring where she wants to go next to carry on her further education, Ringwood sixth form
being an option. She will also be ‘The Mainstream’ as their life choices are ‘we’ rather than ‘me’
Key scenes/parts (scripted parts, vox-pop, legal info)
• Permission slip for person that’s speaking
• Copyright
Character list (who is speaking)
• School – younger female (student)
• Sixth form- Female adult, mature
5. Our Script
Ringwood School Radio Advert script
Speaker:
“Ringwood School, providing young people with a high quality teaching experience.”
“Offering a diverse and personalised curriculum with 58 courses available.”
“In 2017 77% of our students achieved a grade 9-4 in English and Maths.”
“Join us here, on our opening day on the 4th of October at 4.30 to 7pm.”
“To register visit the school website.”
“Ringwood School -Inspired to learn, supported to succeed”
6. Ringwood Sixth Form Radio Advert script
Speaker:
“Ringwood Sixth Form, helping students to achieve their full potential.”
“With a range of diverse courses at Key Stage Five and a 99% A level Pass rate and 100%
for Vocational Courses and an Outstanding Ofsted report”
“Join us for our open day on Wednesday 7th November six pm until Eight pm and find
out about our 34 diverse programmes of study and visit the brand new Sixth Form cafe”
“To register go to Ringwood School’s website”
“Ringwood Sixth Form, Inspiring Students to succeed”
8. Recce
Being students at school we are lucky to be able to have chosen to record our audio
advertising adverts in the RSR studio. This is at Parsonage Barn Ln, Ringwood, BH24 1SE.
You will find the RSR Studio in the school Geography block. This is a good location as it is
easily accessible and has all the equipment in it which we may need. This is a small, quiet
room which is ideal to record an audio advert as there will be no interference of any
background noise. This is very important as if we were to hear any background noise then
it would be difficult to record the perfect audio as we would be distracted. The availability
of the room is already set as we have asked the head of the radio station if we could use
this space. Also we will need to take into consideration when the school radio station will
be live and steaming, as obviously we will not be able to use the studio at this time. As I
will be located in the RSR Studio where there are many power sources to supply all of the
equipment I will only use the equipment that we may need as I do not want to risk my
health and safety and the people in the room with me at that time. From the photos you
can see that there is lots of equipment on the floor, some in boxes and some not. As this is
a studio there is also lots of wires in the studio which may be a tripping hazard. I am going
to make sure that all of this equipment and the wires are kept safety away in the boxes so
that nobody trips over them and hurts themselves. Also, if no one is using the spare chair
then this will be moved so that nobody trips on the legs. Having all of the equipment and
other items tucked away or moved will give the small room more space to record the
audio adverts and will reduce the chances of any risks.
9. Risk Assessment
Task Risk
Identified
Risk
rating
Solution Contacts
Recording the
music track
and
voiceovers for
our radio
advert.
Tripping over
wires. Falling over
and hurting
ourselves.
4/5 Make sure that
there aren’t
wires that are
not being used
lying around on
the floor.
Parents.
Recording the
music track
and
voiceovers for
our radio
advert.
Spilling water on
technology and
getting
electrocuted.
2/5 Make sure that
nobody is
drinking water
around
technology and
that the drink
that they are
drinking away
from the
technology in in
a bottle, rather
than in a cup.
Parents.
Task Risk
Identified
Risk
rating
Solution Contacts
Recording the
music track and
voiceovers for our
radio advert.
Tripping over table or
chair legs. Falling over
and hurting ourselves.
4/5 Make sure that when
walking around the
room everybody is
careful and looks
carefully as to where
they are treading.
Make sure that all
Chairs are tucked in
underneath tables.
Parents.
Recording the
music track and
voiceovers for our
radio advert.
Wires being unsafe to
use, the risk of getting
electrocuted.
2/5 Check that there are
no signs anywhere
telling us not to use
certain computers
because the cables
and wires are unsafe
to use.
Parents.
11. Production Schedule
Week Commencing What is going to be done Who by and where The Equipment that I will need
19th March 2018 Got the Brief for the radio adverts that we are making. By Naomi Beale
In: ME2
Computer, notebook, pen.
19th March 2018 Group meeting, discussing initial ideas. By Jasmine, Michelle, Zoe, Libby and Lily. In: ME2 Paper and pens.
26th Match 2018 Split off as individuals to work on tasks separately.
Legal and Ethical: Jasmine and Michelle
Proposal: Lily
Campaign Schedule: Libby
Audio plan: Zoe
By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1/2 Computer.
9th April 2018 Put all work so far into one PowerPoint. By: Jasmine, Michelle, Zoe, Libby and Lily. At home. Computer.
23rd April 2018 Advertising team meeting to decide upon ideas. By: Jasmine, Michelle, Zoe, Libby and Lily. In ME/2 Paper, Pen.
23rd April 2018 Mood board By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1/2 Computer.
23rd April 2018 Team meeting to review ideas and produce treatment. By: Jasmine, Michelle, Zoe, Libby and Lily. In ME2 Paper, pen, Computer.
23rd April 2018 Script and Audio research By: Jasmine, Michelle, Zoe, Libby and Lily. In ME2 Computer.
30th April 2018 Recce and Risk Assessment By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1 Computer.
30th April 2018 Production plan and Schedule By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1 Computer.
30th April 2018 Plan Pitches By: Jasmine, Michelle, Zoe, Libby and Lily. In ME2 Computer, Paper, Pen
7th May 2018 Deliver presentation By: Jasmine, Michelle, Zoe, Libby and Lily. In
Conference Centre
Computer
7th May 2018 Blog presentation and Feedback By: Jasmine. In ME1/2 Computer
14th May 2018 Client feedback blog post By: Jasmine .In ME1/2 Computer
14th May 2018 Statement of roles By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1/2 Computer
14th May 2018 Evidence of set up and recording By: Jasmine, Michelle, Zoe, Libby and Lily. In recording
studio
Camera, SD Card, Memory card.
14th May 2018 Complete Individual advert By: Jasmine in ME1/2 Computer
21st May 2018 Blog other group members adverts By: Jasmine in Me1/2 Computer
21st May 2018 Write Evaluation By: Jasmine in ME1/2 Computer
12. Equipment and Actors
Equipment we will need should be provided in the RSR room that we will
hopefully be using. This should include a microphone to record, a mix board to
adjust any imperfections in the sound, and a computer to further edit it.
For the lower school advert we will be aiming to find a female teacher and ask
her to do the voiceover. For the sixth form we aim to use someone from the
sixth form, to make it relatable.
13. Contingency Plans
For our voiceover we are planning to use the RSR room, if we are unable to use
this room we have planned to either use one of the classrooms in the music
block or we will find a small quiet room somewhere on the school site. We have
a couple of options for the voiceover, we will either use one of the female
teachers from the school with their permission, or if they are unavailable we
have decided to use one of the members of our group (Michelle Dunbar) so that
it will be easier for us to record. If the equipment we use fails to work e.g. the
microphone battery runs out we can always get a backup battery or use our
mobile phones instead.
14. Codes of Conduct
Relevant legal/ Ethical issues/ Constraints
What we will have to consider for our planned campaign:
For our planned campaign we are going to have to make sure that we comply with the first four rules of ASA. The
first four rules that we must comply to are Compliances, Recognition of advertising, misleading content and Harm
and Offence.
Compliance- Rules relating to social responsibility and legality.
Recognition of advertising- Separation rules and content rules to ensure that ads are not mistaken for editorial.
Misleading advertising- Substantiation (evidence to prove claims); pricing; the use of the word “free”; availability
of products, comparisons testimonials and more.
Harm and Offence- Rules to ensure that ads do not cause harm or serious or widespread offence.
We will not be using Vox Pops in our radio advert but if we were to we would have to consider consent. If one of
the people that we were recording was under 18, then they are technically still a child, so therefore would need
parental consent to be featured in our radio advert. However, if the person that we are using is over 18, then they
are technically an adult and can then give their consent themselves.
15. When making our radio advert, we are going to have to consider copyright, we are going to have to make sure that we do not
accidentally copy any work that other people have made as we do not want to be accused of doing so. This means that before we start
to create our radio advert, we must do some research to avoid doing the something that is copyrighted. As well as this, we may have to
consider copyrighting our final product as well as we want it to be completely unique to Ringwood School.
When creating our advert, we must make sure that no slander or libel is being used. We must choose our wording carefully to make
sure that we are not giving away any false information to the public.
Ideally, for our radio adverts we are going to record somebody speaking about the School and Sixth form. To do this, we are going to
have to make sure that we get permission from the person that we are using, if this person is under 18, then they are technically
still classed as a child so therefore, will have to get a permission slip signed by a parent or carer. If the person that we use is over the
age of 18, then they are technically still an adult and will therefore, be able to sign the permission slip themselves.
We will also have to consider royalties when recording our advert. We are planning to have some music in the background of our
advert. If we are using music that somebody has made, then we are going to have to pay the producer of the music that has been
made.
We will make sure that in our adverts, there is no offensive, language, behaviour or material that has the intent to offend anybody
and have the interest of the public in mind.
16. Rule: What it does: How it could affect our ad:
Compliance Advertisements should not
mislead or cause serious or
widespread offence or harm,
especially to children or the
vulnerable.
Our radio advertisement should
not offend anyone and not
cause harm to both children and
adults. They should remain
neutral and not cause any bias
to occur.
Recognition of advertising This rule is intended to protect
consumers from misleading
marketing communications.
Our radio adverts must be
truthful and not contain any
misleading information that may
lead to the consumer to become
confused.
Misleading advertising This rule is intended to protect
consumers from misleading
advertisements.
We must not hide information
from the consumer and present
everything needed in the radio
advertisement.
Harm and offence Advertisements must not be
harmful or offensive.
Our advertisement must not
cause harm to anyone and must
not cause serious or widespread
offence.
Children Children must be protected
from advertisements that could
cause physical, mental or moral
harm.
We must not put children in
harm’s way if we choose to
include them in our radio
advert.
Ofcom: Ofcom will make sure that the people
listening to our radio adverts will be protected from
harm. The radio spectrum is also used in an efficient
way meaning that the radio will be available to as
many people as possible which means that a large
amount of people will hear our advertisement.
BBFC: we have to make sure that our radio
advertisement is suitable for all ages and follows the
rules as it is to be heard by both children and adults.
17. Conclusion
We are a highly dedicated advertising company that are supportive and co-
operative for our Clients. The ideas that we have presented today are thoughtful
and innovative. We aim to achieve in producing the highest quality product for
you, our Client. We hope that you will consider using us to advertise both your
School and Sixth Form and that we have catered to your requests. We look forward
to hearing your feedback and hope that we will be working with you in the near
Future. Thank you for your time.
