Audio Research by Lauren

1. AUDIO FINDING AND CREATING
Lauren Purdy

2. LOWER SCHOOL
Choice 1: Creative Minds – BenSound
I have chosen this track as the first, potential choice because I found that it will fit the criteria of
being upbeat and motivational whilst also allowing the audience to enjoy the music. This is helped
by the appearance of the electric guitar that comes in during the audio allowing younger audiences
to be more immersed in the track which may persuade them to apply to Ringwood School.
This track further fitted the radio advert because Ringwood School employ various opportunities
for students to take hold of which consequently made me think of creativity and expanding ones
horizons seeing as they are new students. This track will potentially open their minds to bigger and
better places which fits nicely with the fact that these new pupils are transferring to a larger school
where there will be a wider range of not only events and opportunities , but also a chance for them
to find and explore what subjects they can find skill in and potentially immerse themselves in a
bigger future.
However, the disadvantage of this track is the fact that it may be more suitable for TV advert due
to the consistent upbeat tempo and lack of pauses or quieter parts of the track causing a potential
clash in audio and script for our student actors.

3. CHOICE 2: Summer – BenSoundLOWER SCHOOL
This track was also following an upbeat tempo which will allow the audience to stay more
engaged in the advert allowing a constant interest for them. Furthermore, this track also may
allow students to get into a ‘summery vibe’ where they will be thinking about ‘back to
school’ activities such as buying school supplies (in their case: new uniform, new sports kit,
stationary supplies: pencil case, pens etc.). Therefore, this track may change their mood to a
more motivational one – getting them ready for a new school life.
However, this track may be less successful because during summer, all students will avoid
thinking about school-related associations which may cause students to be disengaged in the
advert and therefore, cause a limited audience to perhaps parents only who may still attempt
to motivate and encourage their child/children to think about moving on into a new school.
Furthermore, because this advert is released on the 15th September, students will be thinking
about school causing this track to be somewhat out of date perhaps…Counteracting this, this
backing track still maintains a positive vibe due to the faster tempo and consistent upbeat
features which will allow students to believe that Ringwood School is an encouraging place
to be.

4. LOWER SCHOOL
CHOICE 3: Groovy Hip Hop – BenSound
From looking at our treatment, we decided to update our script for the lower school by in-
cooperating a rap rather than a monologue. This is because we thought it would give a fun, ‘funky’
representation. This would fit nicely because the advert is quick and snappy where we need to fit as
much information as possible. Therefore, if we were to have a short, punchy song it would not
only keep our potential audience interested and engaged, but also reveal Ringwood School as a
fun,. great place to be.
This track is described as a funky hip-hop sound allowing students to feel good and put them in a
‘good mood’. Therefore, this track will allow students to further feel motivated about being a new
student who is able to expand their horizons in various opportunities and allow them to feel
comfortable about finding their specialist skills.
However, the drawback of this, is the fact that our audience may find it ‘cringy’ and therefore, they
may become disinterested in our advert. Therefore, our audience may find these types of adverts
annoying to listen and consequently, Ringwood School may not feel as encouraged to apply.

5. SIXTH FORM CHOICE 1: Dreams – BenSound
Firstly, the title of this track immediately suited the connotations of entering a new place. This was because once a
student enters Sixth Form, they are able to set potential dreams for themselves whether that is University, an
apprenticeship etc. Therefore, I was able to fit this track nicely with our overall message too. This track was chosen as
first choice because I felt it was also keeping the upbeat theme that circulates these two adverts. It features synthesizers,
drums, electric bass allowing a motivational but also conveys a more adventurous tone due to the fact that the audience
is now targeted at an older generation aging between 16-18 year olds.
I also chose this track to be a potential feature because it adds a more ‘chilled’/’laid back’ mood which can be a
representation of a teenager approaching this age allowing this audience to feel less stressed about applying for sixth
forms/colleges so quickly and instead promote a more welcoming tone. This would fit nicely as Ringwood Sixth Form has
a reputation for being welcoming amongst internal and external students causing students to feel like they can be
themselves and feel comfortable about applying and staying there for the 2 year course.
On the other hand, this track may not be as useful because it can also be associated too much with summer causing
students to be stuck in this mindset and not immerse themselves in a more ‘hardworking’ state of mind. Additionally,
this track may be too fast for the script to be clear causing a rushed and clashing advert. However, to resolve this,
programmes such as Audition can be used to decrease the tempo and create a subtle and suitable track.

6. SIXTH FORM
This track may also be suitable due to the clapping that is heard in the beginning. This reminded me of
motivational vibes and encouraging students to a fresh start in their lives. It is conveys a welcoming tone which
will be suitable because again, this sixth form are known for always welcoming students from various places –
internal and external.
This track additionally gave me ‘celebration’ vibes which nicely foreshadows a celebratory event such as A-level
results day or even, throws back students to their great efforts from GCSE’s. Therefore, this is able to give
positive vibes towards new students who are entering Ringwood.
Additionally, this song is categorised in ‘corporate/pop’ suggesting it will fit the modern generations quite nicely
allowing it to also be catchy – This is good because we are advertising Ringwood Sixth Form as best we can to
students who could be considering it. Furthermore, this track features electric guitars and drums which seems to
be very popular amongst younger generations as it encourages students to adopt a positive attitude and
therefore, put them in a ‘good mood’. However, this track could be a problem because it may become quite
annoying for students to listen to as it is very repetitive. This will cause students to become disinterested in the
advert and cause us to have a limited audience. Nevertheless, it is known that if an advert becomes annoying to
the audience, it is more likely to be remembered and therefore, allow students to potentially apply to the Sixth
Form.
CHOICE 2: E.R.F – BenSound