The document outlines a marketing plan from May to October for a new movie. It includes creating social media accounts in June, filming a trailer in July, releasing teasers and behind-the-scenes content in August, releasing the official trailer in September along with giveaways and promotions, guest appearances and a premiere event in October, and analyzing social media engagement throughout the process. The goal is to build anticipation for the film and spread word-of-mouth marketing using various online and offline promotional strategies on platforms like YouTube, Instagram, Twitter, newspapers, radio, and billboards.

1. Youtube Instagram Twitter OldMedia Reviews
May - - Ideasgeneration;
crowd sourcing
- Get an idea
readyfor
designs
June Create official
account
Designposterfor
the movie
Create official
account
Newspape
r article
aboutthe
release of
the movie
Get the word
out aboutthe
film;Poster
design
July Filmthe
trailerfor
movie
Release posterfor
movie
Get followers
that are
interestedinthe
film;postposter
(link)
- Buildupa
following:100
followers
August Teasertrailer Accountsfor
characters in
movies,releasing
behindthe scenes
stuff
Linkto teaser
trailer,getthe
filmtotrend
#YearEnd
Magazine
appearanc
e
Get potential
influencersto
advertise the
film
Septembe
r
Official trailer Goinglive for
fans,releasing
extracontent,
giveways
Postabout
giveawaysand
official trailer
- Keyhole
analysis,to
cover
followersand
likesoneach
social media
October Guestshow
appearances;
Graham
Norton
Radio
appearances
Instagram
countdownto
movie
Live event,
premiere tofilm
event
Get film
trending,fan
reviewsof filmas
well ascritics
reviewsof the
film
Billboards
relatedto
the film
Keyhole
analysis,to
cover
followersand
likesoneach
social media