Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
wtop10 Social Media Responsibilities
1. @wtop10 Social Media Responsibilities: Social Media Managers
A. Facebook (1 post per broadcast): Promote that night of news and
include a link to a story that will be covered in the broadcast. Be sure
to tag what original production will be on after the news.
B. Twitter (6 Tweets per broadcast):
1. One tweet before show linking to live stream/what channel
2. One Re-tweet from an anchor
3. One Re-tweet from the meteorologist
4. One Re-tweet from the Sports Anchor
5. One tweet with the link to a story written by a web producer
6. One tweet tagging the upcoming original production.
C. Instagram (1 post per broadcast): A “behind the scenes” or
interesting photo. Go ahead and use filters. Along with being active
on our Instagram story (4-5 pictures/videos on story)
D. It is the social media coordinators responsibility
1. Enforce social media for their night of news.
2. Remind talent to tweet