This document discusses the marketing strategies used to promote a fictional film project across various social media platforms and traditional advertising avenues. It describes setting up Facebook and Twitter pages to provide fans with production updates, behind-the-scenes content, and photos. It also details building a film website with trailers, galleries, and information. Posters would be displayed publicly and in cinemas to target audiences. Television and cinema ads like trailers aim to attract the intended viewership.
2. To reach our audience we use social
media, P&A, TV adverts, in cinema trailers and
radio interviews.
Therefore we have actually made Facebook and
Twitter pages, a full interactive film website and
posters. We would certainly develop the final
means of addressing our audience if this were a
real world project
3.
4. On our Facebook page fans have the
opportunity to Like the film meaning that they
will get updates on filming, breaking news and
behind the scenes footage of the production.
5.
6. On our Twitter page, fans have an
opportunity to follow the film, giving them
access to photos, breaking news and
behind the scenes footage.
7.
8. On the website for our film we have trailers
and advertising, a gallery full of photos both
on and off screen, a brief description of the
story and a brief history of our director.
9.
10. The poster would be put out in public
places and places where we knew our target
audience would be, such as the cinema. All
to raise awareness and attract our audience