2. Insidious 2 Website
• Insidious 2 have an official website
http://www.insidiousch2.com/ this
website contains loads of information
on the film. Such as when going into
‘Interactive Reading’ there is a video
which is about one of the actors in
the movie. Also you can enter the
household. Here you can go into any
of the rooms and look through the
different filters to see the sprits which
are featured in the film. You can also
watch different trailers and different
scenes which are in the film. Also on
the website you can look at Animated
Gifs, posters and videos. Bv
3. Facebook account
• Insidious 2 is
also
marketed on
Facebook.
On the
Facebook
account they
share photos
and videos
for people to
see.
5. Youtube Account
• Insidious 2 is also
marketed on YouTube.
It shows many different
clips such as the family
curse, ‘did you believe
him’ and many more.
These clips are all
focused on the film.
6. Get Glue Account
• http://getglue.com/stickers/filmdistri
ct/insidious_chapter_2_coming_soo
n > Get Glue is a social networking
website for television fan users
which they have to ‘check into’ the
shows, movies and sports. So the
users have to check in and they
receive points and they may earn
virtual stickers, receive
recommendations and earn discounts
for entertainment companies. Every
month the user can request to have
the real versions of the stickers
which they have earned online
mailed to them
7. Tumblr Account
• On tumblr
account you can
look at photos,
videos and
quotes from the
film or about the
film.
8. Fandango
On this website you
can see the trailer,
and posters. Also
You can type your
location to find out
where you can watch
it. You can also see
the feature stories of
the film on the
website. The full cast
and crew for
insidious. Also there
are Fan & Critic
reviews.
9. Insidious 2 Posters
• This poster shows the audience
also gives them a hint of what
the movie is about and what
they should expect. The
colours which are used are
quote negative colours such as
black and grey this portrays the
genre really well.
10. Insidious 2 Billboard
• The billboard is another
marketing strategy which
shows the audience basic
information about the
film. For example such as
the name of the film and
date it would be released.
Also the billboard is
aimed at a wider range of
audience to make sure
everyone see’s the film.
Editor's Notes
When the film is confirmed a poster is made to show the audience what to expect. This is usually one of the first marketing techniques used. This poster shows the characters and also the name of title. The effects used on this poster show the kind of genre to expect. In this case it is horror. The characters in this poster are wearing black or dark colours and this shows negativity and therefore shows horror as the genre. The lighting on this poster is also dark and dimmed. There is no brightness and this gives it a dramatic feel. The prop used in this poster is a mask which in the film is known as ‘scream’ the mask comes across as scary and shows fear and therefore attracts the audience which are into horror films. Posters are also released at the same time as the film. They are shown in cinema screens so when the audience see the posters it would attract them to watch the film
