Presented by Sara Redin from Think! Digital at Intranätverk 2015: Gothenburg, 21 May. Intranet managers are for ever looking to get more structure, more governance and more standards introduced into intranet management. The reason for this is of course that most organizations would benefit from having more structure around their intranet management, no doubt about that. However, as to where the ownership of the intranet should reside we lack a decisive answer. But intranets are cross organizational and (ideally) always changing so we should stop asking for someone to take ownership. Instead we have to change the stake that management has in the intranets performance and make sure that the conversations we have about it is always relevant.

1. WHO CLAIMS THE
INTRANET?
…NOBODY.

2. Think! Digital
CONTENTS
• Everything is Awesome
• The perfect intranet business case and why it is difficult to execute
• Why cake should never be associated with your intranet
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3. Think! Digital
MULTIPLE STAKEHOLDERS,
MULTIPLE OBJECTIVES.
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3
Relevance
Digital workplace
Social
engaging users
Search
Restructuring
Licenses
Maintenance
Development cycle
Gadgets
PR
Pictures
Video
Social
Design
Efficiency
Make money
show KPI’s
SSO
Self service
policies
org charts
profile catalogues
phone numbers
Redundant
documents
Tagging and meta data
Quality Assurance
Versioning
Accountability
Workflows
Admin
Look good
Reach employees
Real business value
Better than peers
IT
HR
Com
intranet
CEO
KM
new BU
?

4. Think! Digital
NO CEO WILL SING ABOUT THE INTRANET
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5. THE PERFECT INTRANET
BUSINESS CASE

6. Think! Digital
THE MAN ON THE FLOOR…
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7. Think! Digital
MAN ON THE FLOOR: BARRIERS
• Intranet time can’t happen on the shop floor
• Company policy may prevent access from available devices
• AD doesn’t allow differentiation of information to customer facing staff
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•
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8. Think! Digital
THE PERFECT INTRANET BUSINESS CASE…
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Shop
E-mail flooding
Secure that handbooks are up to date and read
Secure that handbooks are read
Information is based on
hearsay and rumours
Local phone lists and org charts
They ask for a social tool and
use Facebook
Support office answer the
same questions all the time No consistency in
customer experience
Lack of structure in communication from
HQ departments to franchise network
Responsive
scenarios

9. Think! Digital
THE REALLY IMPORTANT INTRANET STAKEHOLDER
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Shop
A great tradeswoman/man
A good boss
A do’er
Will do anything to improve sales
Makes “do” with what there is
Negotiating “corporate” and “local”
is second nature.
Sales focus

10. Think! Digital 10
SALES + MARGINS

11. Think! Digital 11
The even bigger
picture
My shop
More money,
shorter hours
Processes,
Compliance
The bigger
picture
Everything is Awesome!

12. Think! Digital
THE STAKEHOLDERS WHO GETS CONTROL…
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At my old job we used podio
Here, there should be a
stream of updated content
These news should be visible here
before they are available in the
papers
Can you integrate my personal list
of direct phone numbers hereBetter Search
I don’t want to keep track of
so many logins.

13. Think! Digital 13

14. Think! Digital
DO YOU TAKE THE INTRANET SERIOUSLY?
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Come have croissants and offer input
on our new intranet front page
Get a gift for testing our new intranet
Coffee, cookies and content on
thursday
Come celebrate our new intranet -
and have champagne.

15. Think! Digital
TAKE THE WHOLE THING SERIOUSLY - ALL THE TIME
• It will not be a once and for all activity to get buy-in, but something that needs doing continuously
• The people working with it has to take it seriously
• No alcohol
• No Puppies
• Not even cake
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16. THANK YOU!
CONTACT:
SARA@THINKDIGITAL.DK
@ONLINEREDIN
+45 30 27 79 90