Sean Gineven - Thinking 10X: Building an Innovation Framework with Mobile as a Catalyst

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Thinking 10X: Building an innovation
framework with mobile as a catalyst

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Everyone wants to “go digital”

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42%
Percent of CEOs Have
Begun Digital Business
Transformation
Gartner
78%
of business leaders expect
their organizations to be a
digital business in the next
three years
Accenture

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So what is “digital”

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Physical Digital
New Business Designs
Enablers

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The challenge with digital?

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75%
percent of CIOs say their
enterprises will fail to meet all
of their digital objectives
through 2019
IDC
● Lagging cloud infrastructure transition
● Underfunded end-of-life core systems.
● Conflicting digital transformation imperatives,
● Ineffective technology innovation

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We need an innovation strategy

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test
Be prototype driven
Think 10X
prototypebrainstormempathy definition
Focus on the user
What problem are we trying to
solve?

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● Include who you are designing for.
● Don’t include a solution in the question.
● Make sure your question is generative and inspiring. Does your
question allow for a variety of solutions? If it doesn’t, broaden it. Your
How Might We should generate a number of possible answers.
● Phrase your challenge in a “How might we…” format.
What makes a good challenge statement?

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Redesigning the retail experience?
How do we make buying items easier?
● Missing the user. Who are you designing for?
How do we enable store workers to find items more easily in
the store for customers?
● Strikes the right balance.
How might we reimagine retail?
● Too broad to lead to a focused brainstorm.
Focus on the user
empathy definition

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Redesigning retail
How do we make the checkout experience easier?
How do we make it easier for clerks to find items and keep
customer attention?
● Too narrow. Who are you designing for?
● Strikes the right balance.
How might we re-envision the retail experience?
● Too broad to lead to a focused brainstorm.

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Tactics
Strategy
Goals
why
how
Infinite Solutions
One Solution
[Tool] Why / How Laddering

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why
how
Infinite Solutions
One Solution
● Improved revenue per store
● Happier customers, repeat business
● Capture customer in store
HMW make finding items
in store easier ?
● Make data more
accessible
● Decrease risk of losing sale
● Mobile tools?
Voice? AI?

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Challenge
[Tool] Audience Mapping
Stakeholders
Customer
Parents
Children
Extreme
User

16. Validation Insights

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brainstorm

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Write down all the ideas you already have about how to solve
your challenge.
What are the worst ideas you can think of?
How you solve this involving animals?
How would you solve this without technology?
How would you solve this if you had to do it in 1 month?
How would you solve this if you had a million dollars?
[Tool]

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#1 #2 #3
Your Idea
Yes, and...
This won’t work
because...
This will now
work because...
Connect every physical
object in the store to the
Internet and process
information about it in real
time
Build a voice application
that employees can
interact with as they have a
dialogue with the customer
Build a mobile app that lets
stock workers find items
and update inventory in real
time
Use machine learning to
build analytics to surface
real time inventory to our
customers on the web
Have the app also handle
barcode scanning so
inventory data is tracked
more accurately
We have too many SKUs to
connect to a real time
database of what’s on the
shelf
It will seem unnatural for
employees to take out a
phone to talk to the voice
application
Mobile devices with
barcode scanners are bulky
and heavy for employees
Integrate inventory and supply
chain tools to analytics to
track and forecast what
comes through the store
Only provide barcode
scanners for inventory use
with lighter devices for all
other employees
Have the application
handle translation
functions for customers
where English is a second
language
Provide bluetooth headsets
for employees that can double
as comms devices

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prototype
Be prototype driven

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Will people use a device that
fits in a shirt pocket?
Will people order
McSpaghetti?
Prototyping might not mean “build a product”

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test
Be prototype driven
Think 10X
prototypebrainstormempathy definition
Focus on the user

23. Smartphones
+ Tablets
Productivity Connecting
field and
task workers
Single use
devices
Real-time
digital signage
Shared
Devices
Signage
Trainings,
delighting customers
VR headsets
Devices
For many users
Kiosks
Optimizing
customer
workflows
Embedded &
Point of Sale
Interactive
customer
Interface
Android is the industry’s most
comprehensive computing platform

24. Google provides powerful mobility solutions that
integrate with current systems and hardware
Traditional
apps
DEVICES + APPS COLLABORATION CLOUD SERVICES DEVELOPER SOLUTIONS IN-HOUSE STACK
Legacy
systems
On-premise
solutions

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THANK YOU!
LinkedIn: www.linkedin.com/in/sginevan
Twitter: @sginevan