Presented at Intersection18 Conference - intersectionconf.com
A Dive into Delivering Strategic Value To Business And Customers
Enterprises face constant pressure to innovate on their products and services, while also adapting and evolving their organizational cultures. Despite an array of methods and approaches, there is a disturbing rate of poor performance and an even poorer success rate at balancing innovation across short, medium and long-term time horizons. The need to deliver more products or features and business changes in quicker cycles, has resulted in excessive focus on short-term innovation, and sometimes the delivery of the wrong things faster.
12. • How deep is our customer empathy?
• How far and wide is our view?
• Can we see back to the beginning?
• What are the emerging scenarios?
• How many perspectives can we include?
• Can see ‘between the lines’ (subtext)?
• Can we make room for this idea?
• What’s different, unique, truly our own?
• How can this grow or scale?
• Do our mindsets align with this ambition?
• What new signs/symbols do we need?
• How do we need to adapt/change?
• What can we learn?
• What part can we do right now?
• What’s the smallest part to validate?
• Who can expedite these decisions?
• Are we being proactive, not reactive?
• When did we last have a success?
• Does anyone even care about this?
• How can I let others into my story?
• What’s a fun way to share this idea?
• How can this conflict be helpful?
• Who have I trusted with my important work?
13. – Ravi Venkastessen, Microsoft India
“All of our pressing problems… require
those with a stake, and the power to act, to
come together in open dialog, create a joint
diagnosis, and a deep commitment to
moving forward together.”
14. – Steve Denning
“A new kind of business culture is
emerging…searching out opportunities,
finding solutions through rapid
experimentation, and achieving agility
through decisiveness.”
26. risks
Any issues to flag?
what: DELIVER
NEXT UP
in progress
REVIEW
DONE
TARGET OUTCOMES
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PROGRESS
What’s the latest?
outcome delivery.comGabrielle Benefield
outcome delivery.com
Gabrielle Benefield
This work is licensed under a Creative Commons
Attribution-NoDerivatives 4.0 International License
WHO
Who are your target customers?
What motivates them?
• Problems & Jobs?
• Pains & Gains?
BUSINESSOUTCOMES
What are the business drivers?
How will you measure success?
CUSTOMEROUTCOMES
What do the customers care about?
How will you measure their outcomes are met?
CONSTRAINTS
What are the risks, and constraints?
Are the constraints fixed, firm or flexible?
WHY
What is the current situation and context?
What problem are you trying to solve?
What is the driving need?
A memorable name to capture the essence of the idea
Why are you doing this?
Purpose
Name
ENABLERS&Influences
What is your business strategy, type of innovation and growth strategy?
What conditions and levels of quality do you need?
Who do you need to help make this happen?
wHY:DISCOVER
RESOURCES CANVASES
Product Name Date
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HOW: OPTIONs
hypothesis / OUTCOME scoreresearch experiment implement
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Gabrielle Benefield
OPTION IMPACT insights ADAPT
What impact did you make
to the Outcomes?
What did you try? What have you learned? What are the next steps?
Product Name Date
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Attribution-NoDerivatives 4.0 International License
what: learn
outcome delivery.com
Gabrielle Benefield