4. 1) Introduction to lean startup
Link to agile developmen
2) Lean startup as business design
3) What are the challenges in applying lean
4) Benefits of applying lean startup methods
5) Final conclusion
32. What are you aiming to do with your
1. Bringing a product into an existing market with a
known business model
2. bringing a new product into an existing market
3. bringing a new product into a new market
4. bringing a new product into an existing market and
4.1. re-segment that market as a low-cost entrant or
4.2. re-segment that market as a niche entrant
5. cloning a business model that’s successful in another
35. Pivot or persevere
”A pivot is a structured course correction
designed to test a new fundamental
hypotheses about the product, strategy
and engine of growth”
36. Minimum Viable Product
1) Not a product but a test to attract early customers
2) Get as much feedback as possible, as soon as
3) that version of a new product which allows a
team to collect the maximum amount of validated
learning about customers with the least effort.
4) The challenge is to understand what not to ship
5) requires judgment to figure out, for any given
context, what MVP makes sense
44. Lean Startup and Metrics
Qualitative and quantitative metrics.
• Qualitative metrics are unstructured, anecdotal, revealing, and hard to
• quantitative metrics involve numbers and statistics, and provide hard
numbers but less insight.
Vanity and actionable metrics
• Vanity metrics make you and your investors) feel good, but don’t change
how you’ll act.
• Actionable metrics change your behavior by helping you pick a course of
Exploratory metrics and reporting metrics
• Exploratory metrics are speculative, and try to find unknown insights that can
give you the upper hand,
• focusing on the interesting and unexpected and on trying new things,
• while reporting metrics keep you abreast of the!normal, managerial, day to
46. ”A startup is a human institution
designed to create a new product
or service under conditions of
- Eric Ries -
1. Are you entrepreneurial enough?
2. Is there a visionary startup founder in
3. Is your # 1 goal to build a product or
launch a business model for a vision?
4. Do you have a role in a startup team or
are you just there to do a task?
53. 1) that you really understand what your
2) have a discipline for finding it out, and
3) that you don’t start building a core
product until you’ve tested your business
model (hypothetical or real)