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Intersection18: Levelling up Innovation - Nadja Peltomaki and Johannes Stock

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Presented at Intersection Conference - http://intersectionconf.com/

Johannes Stock
Principal Consultant & Design Strategist, Futurice

Nadja Peltomaki
Business Strategist, Futurice

How Lean Service Creation (LSC) and an IoT-Service-Kit help you and your team to co-create digital service ecosystems.

What is the Masterclass about?

Innovation work is hard. Given the the pace of change in business, the complexity of company environments, and the diversity of teams, we need new ways of working. In this masterclass, designers will become familiar with two well-proven tools that enrich their design repertoire. Deeply rooted in human-centred design, these tools increase agency and allow everybody to be an active contributor to the innovation process. Its inclusive, non-competitive nature makes it a perfect fit for every team that wants to level up their innovation game.

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Intersection18: Levelling up Innovation - Nadja Peltomaki and Johannes Stock

  1. 1. B E R L I N · H E L S I N K I · L O N D O N · M U N I C H · S T O C K H O L M · T A M P E R E Levelling up innovation INTERSECTION18 CONFERENCE PRAGUE, SEPTEMBER 6-7, 2018 MASTER CLASS
  2. 2. Hey, nice to meet you! B E R L I N · H E L S I N K I · L O N D O N · M U N I C H · S T O C K H O L M · T A M P E R E Nadja Peltomäki SENIOR BUSINESS STRATEGIST Nadja is a service creator with 6+ years of experience in digital services, processes and strategy. Her goal: making tech more human. nadja.peltomaki@futurice.com Johannes Stock PRINCIPAL DESIGNER Based on 10+ years in the field, Johannes uses design as a business tool to help organisations bridge the gap between strategy and action. johannes.stock@futurice.com
  3. 3. Who are you? Introduction Hello, I’m I do In my work, I see challenges ininnovation:
  4. 4. We help our clients to become future capable WE ARE FUTURICE Founded in 2000 500+ employees from 29 countries 9th year in a row profitable growth Turnover 38€ million Annual growth 30 % Best Place to Work in 2012 & 2013 1600+ projects performed 900+ applications launched LONDON BERLIN MUNICH OSLO STOCKHOLM HELSINKI TAMPERE
  5. 5. Creating culture that makes innovation happen We help our clients to achieve digital transformation on 3 levels Discovering and designing new digital services Developing, scaling and sustaining digital services
  6. 6. Agenda Let’s get started! Briefing (15 min) Concept (40 min) BREAK (10 min) Validation & Presentation (30 min) Takeaways (15 min) Check-out
  7. 7. Changing Culture with new Tools & Ways of Working PRACTICES & WAYS OF WORKING CULTURE & MINDSET TOOLS LEAN SERVICE CREATION PROCESS
  8. 8. Our toolbox DATA SCIENCE ADVISORYSOFTWARE DEVELOPMENT DESIGN + + + FUTURE CO-CREATED=
  9. 9. Problem worth solving BUSINESS PROBLEMS CUSTOMER’S PROBLEMS ECOSYSTEM
  10. 10. Full scale process LSC PROCESS LEAN SERVICE CREATION CANVASS BREAKDOWN LEAN SERVICE CREATION TOOLS FOR TEAMS DAILY WORK FOR MANAGEMENT SERVICE VISION SPRINT Iterate until success criteria from management passed DEFINING AND BUILDING THE MVP GROWING IT HUGE When doing bigger feature changes use relevant set of SVS canvases.
  11. 11. CASES & TOOLS From business problem to implementable concept BUSINESS PROBLEM AND OPPORTUNITIES 01 02 03 Remember where you come from Level up innovation NEW CONCEPTS CONCEPT & VALIDATION Value to the end-user? Our main assumptions How to validate? Success criteria How does it work? Value to our business? Concept name Value proposition (headline) CC BY SA Lean Service Creation Toolbox by Futurice Ltd is licensed under a Creative Commons Attribution-Share Alike 4.0 Internationl License LEAN SERVICE CREATION What assets and data isneeded to build it? An example: Uber: “Tap the app, get a ride.” Bring value to market BUILD IMMEDIATE VALUE
  12. 12. Business and customer problem 01 15 min
  13. 13. Business objective CHALLENGE IN REAL LIFE Many innovations are disconnected from the business strategy, and overall company vision. There might be separate innovation accelerators, disconnected from the rest of the company. Connect the innovation tightly to the context and core competences of the company (competitive edge). What is your real advantage here? INNOVATION AMPLIFIERS
  14. 14. Remember where you come from
  15. 15. Customer segment SEGMENT DESCRIPTION Urban, sustainable mid-aged and high-income customer group. The main need and problem of these customers is the perceived lack of convenience of owning an electric car. The charging and range of an electric car is felt as a major pain point. Additionally, owning a car is not well integrated in a broader mobility lifestyle of users (eg. multi-modal traveling: 1: car > 2: public transport > 3: plane).
  16. 16. CASES & TOOLS From business problem to implementable concept BUSINESS PROBLEM AND OPPORTUNITIES 01 02 03 Remember where you come from Level up innovation NEW CONCEPTS CONCEPT & VALIDATION Value to the end-user? Our main assumptions How to validate? Success criteria How does it work? Value to our business? Concept name Value proposition (headline) CC BY SA Lean Service Creation Toolbox by Futurice Ltd is licensed under a Creative Commons Attribution-Share Alike 4.0 Internationl License LEAN SERVICE CREATION What assets and data isneeded to build it? An example: Uber: “Tap the app, get a ride.” Bring value to market BUILD IMMEDIATE VALUE
  17. 17. Concept 02 40 min
  18. 18. Levelling up the innovation – concept CHALLENGE IN REAL LIFE Innovation concepts often neglect company’s strategy and competitive advantage. Often, important players are neither convinced nor aligned. Based on your strength, find the real leverage points fast. Connect people together, find out what‘s feasible. Making the ideas floating around tangible and actionable. Focus on the sweet spot between user and company needs. INNOVATION AMPLIFIERS
  19. 19. CONCEPT & VALIDATION Value to the end-user? Our main assumptions How to validate? Success criteria How does it work? Value to our business? Concept name Value proposition (headline) CC BY SA Lean Service Creation Toolbox by Futurice Ltd is licensed under a Creative Commons Attribution-Share Alike 4.0 Internationl License LEAN SERVICE CREATION What assets and data isneeded to build it? An example: Uber: “Tap the app, get a ride.” What’s on the table? LET’S PLAY PERSONA – END USER Chung MAP – CONTEXT CARDS – AMPLIFIERS 1. Electric car 2. Public and private charging 3. Car hailing and services 4. Energy storage & solar panels 5. Energy contracts for home CONCEPT CANVAS – DOCUMENTATION 1. Value for the user and business 2. What tech is needed
  20. 20. 1 day in a life of Chung It’s a sunny morning, Chung wakes up and checks the weather, emails and today’s schedule. He starts to plan his day and how to get everywhere. He plans to mostly use his electric car that he just purchased. USER STORY He needs to plan how to get to his meetings and do his errands around the city most conveniently. Some stops are located just around the corner (he can walk), while others are a bit further away. In between his own car needs to recharge in the parking lot. Chung is back home and while checking how many steps he has walked, he is also interested in his carbon footprint. After all he wants his mobility to be ecofriendly and sustainable. AT HOME ON THE MOVE BACK HOME
  21. 21. CASES & TOOLS From business problem to implementable concept BUSINESS PROBLEM AND OPPORTUNITIES 01 02 03 Remember where you come from Level up innovation NEW CONCEPTS CONCEPT & VALIDATION Value to the end-user? Our main assumptions How to validate? Success criteria How does it work? Value to our business? Concept name Value proposition (headline) CC BY SA Lean Service Creation Toolbox by Futurice Ltd is licensed under a Creative Commons Attribution-Share Alike 4.0 Internationl License LEAN SERVICE CREATION What assets and data isneeded to build it? An example: Uber: “Tap the app, get a ride.” Bring value to market BUILD IMMEDIATE VALUE
  22. 22. Validation & Presentation 03 30 min
  23. 23. Validation CHALLENGE IN REAL LIFE A lot of meetings, politics and powerpoints, little action. Modern risk management through continuous validation. Only a concept tested in the market can bring real value. INNOVATION AMPLIFIERS
  24. 24. Bring value to market CONCEPT & VALIDATION Value to the end-user? Our main assumptions How to validate? Success criteria How does it work? Value to our business? Concept name Value proposition (headline) CC BY SA Lean Service Creation Toolbox by Futurice Ltd is licensed under a Creative Commons Attribution-Share Alike 4.0 Internationl License LEAN SERVICE CREATION What assets and data is needed to build it? An example: Uber: “Tap the app, get a ride.”
  25. 25. Takeaways 1. Remember where you come from – business objective and context 2. Make use of your muscles – cocreating with IoT kit 3. Bring value to market – concept and validationINNOVATION AMPLIFIERS
  26. 26. How does this help you with your innovation challenges? FEEDBACK ROUND
  27. 27. B E R L I N · H E L S I N K I · L O N D O N · M U N I C H · S T O C K H O L M · T A M P E R E Levelling up innovation MASTER CLASS Thank you! Kiitos! Danke! Tack!

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