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The Powerful Women Business leaders to Follow May 2023.pdf
1. MAY, 2023
The Powerful
W men
Business
leaders
to Follow
Neelam Verma
An Entrepreneur &
Founder - The Incredible
World Magazine
Founder - Ri rivaaj (online
grocery store)
The Most Powerful Brand Communica on
and Digital Marke ng Strategist
Neelam
Verma
Leaping Ahead
Analyzing the Farsighted
Perspective of Modern Women
Business Leaders Emerging
Successful
Dynamic Women
How Modern Business Sector
is Blooming under Able
Women Leadership?
5. omen’s entrepreneurial spirit and impactful
Wforce are transforming India’s social and
economic demographics. Coming out of the
traditional brackets, women have emerged in several key
positions in the corporate hierarchy, roles in
entrepreneurship, education, research and many fields. It is
an approval of their business mindset and leadership skills
that many modern industries, such as electronic
manufacturing, see half of their employees being women. It
is because of their proven track record of high-precision
work and optimum productivity levels.
The general qualities of women of being humble, focused,
resilient and ambitious have led to their steady rise in
various sectors. Until recent decades, women were mostly
seen in education, nursing and administrative positions.
Due to their capabilities, enthusiasm and interest in
managerial responsibilities, women easily performed and
motivated other team members.
Their positive attitude towards work and commendable
enterprising skills further enhance their positions in the
modern corporate arena. Today, an increasing number of
companies are being helmed by women. New-age Indian
women are emerging as independent, having a solid
impetus to start their businesses.
Several women have been impacted through their
innovative solutions in different fields, driving further
growth. India has a legacy of powerful businesswomen,
including entrepreneurs, industrialists, lawyers, judges,
designers, architects, consultants, surgeons, and many more
leaders who have steered their business organizations in
offering the right solutions to better address the industry
needs.
It is indeed heartening to see this. In the spirit of this
occasion, to salute them and celebrate their tremendous
success achieved by their constant battling the adversaries
and defeating the social, economic, and traditional
adversities, Insights Success’ brand-new edition of ‘The
Powerful Women Business Leaders to Follow’ has
brought selected empowering sagas for you.
Flip through the pages to get mesmerized, enamoured,
delighted, enthralled, and enchanted. We guarantee you;
that you will surely get powerful inspiration. Added are a
couple of informative and interesting articles from our in-
house editorial team that will enthral your reading.
Have a wonderful, joy read!
Gaurav PR Wankhade
Managing Editor
gaurav.wankhade@insightssuccess.com
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Leaping Ahead
Analyzing the Farsighted
Perspective of Modern Women
Business Leaders Emerging
Successful
Dynamic Women
How Modern Business Sector
is Blooming under Able
Women Leadership?
The Most Powerful Brand Communica on
and Digital Marke ng Strategist
Neelam
Verma
9. Featuring Brief
Organization
Dr Piyhalli Roy Gupta’s services include business or company name
numerology, right time of investment, business partner compatibility,
name correction numerology, residential and commercial Vaastu.
Coming from small family and a small city of Maharashtra with high
vision for Nation, Nature, and Humanity, Mrs Manisha Dialani is
also working for empowering needy Women's and helping girl child
in education.
Ms Neelam Verma is the most powerful brand communication, PR, &
digital marketing strategist, leading the organization's communication
team, developing and implementing internal & external
communication strategies.
Piyhalli Roy Gupta,
Founder and CEO
Mrs Manisha Dialani,
Managing Director
Ms Neelam Verma,
Enterpreneur
Piyhalli Professional
Numerologist
Mrs Manisha Dialani
Neelam Verma
Priyanka Bhatia is the fastest growing leader pan India with
Rising Queens, a community that supports women earn wealth
from home, and is working towards women empowerment.
Priyanka Bhatia,
Founder
Rising Queens
Sangeeta Kalyani is the Chief Operating Officer (COO) of INDR
Agrotech Pvt Ltd which is a DIPP Registered Startup MSME
Company manufacturing Organic Fertilizers and Multi-nutrients for
agricultural use.
Sangeeta Kalyani,
COO
INDR Agrotech Pvt Ltd
The Powerful
W men
Business
leaders
to Follow
10. The Most Powerful Brand Communica on and Digital Marke ng Strategist
If you want your product to
reach more people through
search engines, you must use
SEO tac cs.
Neelam
Verma
Ms.
Cover Story
12. midst the falling graph of traditional marketing, the
Arise of new age digital-social media marketing,
brand building, communication, and public
relations strategies is a phenomenon that is evolving to the
advantage of modern enterprises if they know how to
leverage it all.
Communication is all about how, when, where, what, and
why you deliver your message after identifying your target
audience. A brand message devised for an adult audience
won’t work for toddlers, kids, adolescents, or youngsters
who are not yet counted as adults. That is why you might
have often seen brand messaging or communication
strategies backfire to the detriment of the image.
brand’s
Every ounce, titbit, word, letter, design, colour, sense, style,
content, and persona of your brand image must be
articulated, considering the tiniest details, before it is
conveyed to your customers. Neelam's artistic nature has
led her to a career in graphic design. Graphic design is
crucial in public relations and digital marketing. It helps to
improve the visual appeal and effectiveness of marketing
messages. It aids in the creation of visually appealing and
engaging content, the establishment and maintenance of
brand identity, the enhancement of the user experience, the
rise of social media engagement, and the creation of a more
credible and professional image. After all, everything must
be conceived and created by first considering public
relations, which is the key to unlocking your brand’s true
potential, and then projecting it through the current digital
marketing trends, including SEO and its increasing
significance.
According to Ms. Neelam Verma—the most powerful
brand communication, PR, and digital marketing
strategist—today, before engaging with a brand, every
individual on social media goes through the brand profile to
check its authenticity by checking the number of followers
and likes they have, whether it’s verified or not, whoever is
promoting the brand, whether it is being promoted by well-
known influencers or not, and many other factors. A
professional or brand with a blue tick has a high public
profile, making them popular and genuine on and off social
media.
Crafting a modern brand image
People prefer to work with verified professionals on social
media platforms. This is why every professional and brand
wishes to be verified on social media.
She that the involvement of public relations has paved
says
the way for brands to be verified on social media. Any
public relations professional’s primary goal is to bring your
brand to the forefront of public attention. A good public
relations strategy will ensure that your brand has a positive
impact on society and will increase the credibility and
authenticity of the band. Having a credible, authentic, and
impactful brand will attract a large audience and increase
the brand’s followers and like count, increasing the chances
of it being verified.
This is where the term "digital marketing" intervenes in a
conversation, and SEO grabs attention effortlessly.
According to Neelam, SEO operates on three fronts:
crawling, indexing, and ranking. She explains it with a case
study.
Every month, Myntra receives 40–43 million organic
visitors! They are ranked for over 2.6 million keywords.
Myntra ranks first in these searches for over 150 thousand
keywords. More than 90% of these keywords are generic.
"We can say that people aren’t specifically looking for
Myntra." So, Myntra is doing well in terms of SEO.
Whenever someone searches for jeans or some other beauty
product, and if you are involved in a business that sells
jeans, then anyone looking for jeans on a search engine may
find your business on Google or any other search engine
platform. Myntra is capable of doing the same. If someone
searches for any random clothing or beauty product online,
Myntra’s page will definitely appear in the top five
positions.
Powerful Women Business Leaders To Follow in 2023
Neelam leads the
organiza on’s
communica on team and
develops and implements
internal and external
communica on
strategies.
13.
14.
15. The Revolutionary Digital Shift
There isn’t a single person in today’s world who doesn’t
want their business to succeed. "Following that, we will
discuss the significance and impact of digital marketing,"
says Neelam, adding that there are significant reasons to
shift from traditional to digital marketing.
*Brings organic traffic: "As we all know, SEO aids a
company’s rise to the top of search results." The top five
searches on a search engine’s result page are where your
brand can be found. SEO brings organic, relevant traffic to
your webpage, which doesn’t cost you a penny.
*Building blocks for trust: Customers develop trust in a
brand by seeing it among the top five searches on the search
engine results page, excluding the ads section. The
customer is reassured that you have a strong brand
reputation and that they can rely on you with their money.
*Shortens the buying cycle: Everyone wants things done
in a flash of an eye." And we have all heard the adage,
"Time is money." SEO provides all the necessary details a
customer needs to know about a particular company, good,
or service, including the greatest offers, prices, fresh
features, updates, offers, and discounts. The buying cycle
will be improved if you provide them with all the pertinent
information about the query they entered.
*Job opportunities: "The pandemic has altered everything
around us, from our personal lives to our professional
lives." Everything has shifted online, and digital marketing
has gained a lot of attention among businesses, whether
they are small or large. Everyone wants to be on top and
grow their business tremendously. Companies now rely
entirely on online platforms for marketing, including
branding, advertising, and conducting consumer feedback
surveys. The result of the increased demand for digital
marketing is a fantastic job opportunity. According to a
recent LinkedIn report, digital marketing is one of the top
ten most in-demand skills employers seek.
*The future is digital: If you are tech-savvy and want to
help technology have a bright future, the Internet revolution
has begun in India. Most businesses design their marketing
strategies with the Internet in mind. The internet will be
king in the coming years, and digital marketing experts will
be in high demand. Every year, new technology practises
emerge in digital marketing, and this cycle will continue to
grow.
Everybody wants to be on top, and being on top requires
both hard work and smart work. If you want your product to
reach more people through search engines, you must go for
SEO tactics "the way we do" to help your business flourish
and rank among the top five searches, if not number one.
Bringing Your Brand to the Top Five
Such exceptional skills and great working experience in the
communication team and developing and implementing
internal and external communication strategies to ensure
unified, consistent, positive messages and
define promote
the corporate identity and mission.
Neelam excelled as a creative leader and demonstrated her
talents as a result of her exceptional skills and attributes.
The Times of India, Femina Magazine, The Speaking Tree
Newspaper, Roots Advertising, Techbooks International
Pvt. Ltd., Balaji Ads O Prints, Meena Bazaar, Fashion
Bloom Magazine, Graphisads Pvt. Ltd., Balaji Ads O
Prints, ILAD Packaging, University of Petroleum and
Energy Studies, Zorba Books, Om Books International,
Anand Group, and Tivoli Group. She provided leadership
and was instrumental in the growth of each company with
which she collaborated. Her actions aided firms in
achieving worldwide success.
An Amplifying Passion for Art and Creativity
Sharing her incredible journey from the beginning, Neelam
says she was strongly inclined towards creativity and art
from a young age. She was always passionate about
sketching and painting; she could even carve out the lead of
the pencil in different shapes and forms. She was so
engrossed in art and creativity that she spent hours
My USP is complete
reliability and providing
innova ve solu ons
with excep onal
customer service.
16. imagining and creating beautiful works of art.
As Neelam grew older, her love for art only
grew stronger. Her passion for creativity and art
extended beyond painting, and she enriched her
skills by learning photography, graphic design,
and writing. Her creative spirit has led her to
pursue a career in the arts. One of her biggest
dreams was to work for one of the biggest
media companies in India, The Times of India.
As a creative head, she knew that she had to
pull up her socks to achieve her dream, so she
started working hard and building her skill sets.
Neelam started her career as a graphic designer
slowly and steadily; her perseverance paid off,
and her dream of working in India came into
existence.
She had worked there for over a decade and
was sure she would work there till her
retirement, but the pandemic shook everything.
It turned everything upside down. At first,
Neelam was devastated, as she had never
imagined being unemployed in her life and was
unsure of what the future held.
The Inspirational Momentum
But one day, something clicked, and she
realized she should start her own business. She
always wanted more control over her creative
process and worked on projects that inspired
her to work more enthusiastically. And with her
newfound free time during COVID-19, she had
the perfect opportunity to live her dream of
starting her own business. So Neelam began
researching. She even took a few online courses
to improve her graphic design skills and also
learned how to create a website. She thinks this
period brought a digital transformation.
Thus, the crisis inspired Neelam to venture into
the business arena. She has always wanted to
work beyond her limitations and pursue a career
in a field she’s passionate about; this was her
main motivation for entering this field.
Following one's passion provides job
satisfaction because, when you enjoy what you
do, you are more likely to be satisfied with your
job, increasing your efficiency.
17. Earning Trusts
The most difficult challenge for her, initially, was finding
suitable clients. It was difficult to attract new clients and
stay motivated during times of isolation, but with time and
experience, she built a great client base. With a large client
base come many projects on which one must work, so time
management is critical. Managing finances was another
challenge that taught her to be prepared for all the ups and
downs ahead of time.
When asked about what professional values and qualities
she thinks her clients' and her company the
values in her
most, Neelam says that, if she speaks from a client
standpoint, every client wants to work with a professional
who has immense knowledge about their field, is reliable,
adaptable to changes, and capable of coming up with
creative ideas in difficult situations. She has been working
in this field for over a decade and has worked with a wide
range of people, giving her expertise and high trust among
her clients. She adds, "I feel this is the reason they value
our work.”
The Most Reliable and Innovative Solutions
Sharing the USPs highlighting her brand’s uniqueness in the
industry, Neelam says if they want to stay in business, they
must keep their clients happy because a satisfied client will
help any organisation grow. A satisfied client is one who has
had a positive experience. She states, "My USP is complete
reliability and providing innovative solutions with
exceptional customer service.”
As an experienced professional, her advice to budding
aspirants willing to enter the business world is pragmatic.
For fledgling entrepreneurs who want to enter the business
world, she recommends focusing on learning the ways you
could manage your time and money, building an extensive
network, and creating value for customers. Building strong
skills and expertise is equally essential for success. Lastly,
tenacity and a willingness to learn from failures are vital
qualities for any entrepreneur.
Into a Techno-Advanced Future
On envisioning her company’s operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
Neelam divulges that when it comes to technology and
automated tools, the most popular tool currently is chat
GPT. Her standpoint about Chat GPT is that it is an AI tool
that delivers a flawless solution to your concerns.
"If I had to define how I envision or relate my company's
field to this specific innovation, I would say it can help me
think of unique and creative ideas for various efforts."
Creativity is the most important skill in this industry. When
you’re working alone, it can be difficult to come up with
unique and new ideas. Chat GPT can assist you in breaking
through creative blockages and helping develop new and
unique ideas. Another feature of the AI tool that Neelam
appreciates is that it provides feedback on design work. It
assesses the design from a fresh perspective and provides
insights that they may have ignored; this comes as an aid in
the improvement of projects. UI/UX is another innovation
that has transformed the game for professionals in this
industry.
Before the emergence of UI/UX design, graphic designers
were primarily focused on creating visual elements such as
logos, typography, colour schemes, and other design
elements. Following COVID-19, there has been an increase
in the demand for graphic designers to create visually
appealing and user-friendly digital products. With the rise
of digital media, the focus of graphic designers has shifted
towards web design, which requires designers to create
layouts, graphics, and other design elements that can be
used on websites. However, the primary goal remained the
same. It brought a revolution to the business.
A good public rela ons
strategy will ensure that
your brand has a
posi ve impact on
society and will increase
the credibility and
authen city of the
brand.
19. Analyzing the
Farsighted Perspective of
Modern Women
Business
Leaders Emerging
Successful
17 | May, 2023 | www.insightssuccess.in
uccessful women leaders have risen
Ssignificantly by leading revolutions in
every stratum of society–politics,
business, and social activism over the past
few years. Women leaders are earning respect
and regard for their uncommon administration
abilities, vision, and capacity to rouse and
spur others.
Women leaders have significantly influenced
the structure of the modern business sector.
Women leaders have brought a unique per-
spective and skill set to the table, breaking
through the glass ceiling and paving the way
for future generations of women in leadership
roles.
Let's dive in and analyze the farsighted
perspective of modern women business
leaders who are constantly emerging trium-
phant!
20. The Crisis Managing Leadership
The prospects for women leaders in 2020 were
unprecedentedly bright. A strong path forward
was signalled by a strong economy, fierce talent
competition worldwide, prominent female public
and private sector leaders, well-developed
women's leadership initiatives, rising women's
confidence and solidarity, and increased engage-
ment from male allies.
First, prominent female leaders like Germany's
Angela Merkel, Taiwan's Tsai Ing-Wen, New
Zealand's Jacinda Ardern, Denmark's Mette
Frederiksen, and Michigan's Governor Gretchen
Whitmer and Chicago's Mayor Lori Lightfoot
have provided strong examples of leadership
during the crisis.
Naturally, each nation, state, city, or territory's
physical, cultural, and political circumstances
have influenced its crisis response, and every
leader has critics.
The huge focus point is that although reviews
have shown that individuals overall view women
as more reliable than men for over ten years, men
have kept on positioning themselves higher on
having the solidarity to lead in the midst of an
emergency. However, the current situation
suggests that this perception may change in the
coming years.
Women Empowered Organizational Cultures
Female leaders share the same characteristics as
male leaders: vision, tenacity, compassion, zeal,
etc. However, being truly at the forefront of
establishing workplaces with women's empower-
ment is an essential skill for female leaders of the
next generation.
While some policies have evolved to promote
gender equality in workplaces, most have not.
There are still very few women in positions of
authority.
Resilience
Resilience is the quality that enables you to
overcome stress and adversity and come back
strong (possibly even stronger than before). Now
is the moment for female leaders like Shilpi
Sharma, Kvantum Inc., to play a critical part in
reimagining the future by creating a work culture
that loves, supports, and grooms women to
become future leaders. An inspiring perspective,
good faith, and the ability to regard incapacity as
a form of supporting input is some of the compo-
nents that make you adaptable.
We've all seen female pioneers show energy,
excitement, and the capacity to assume control
over a circumstance when required. In this case,
we shouldn't look further than our mothers or
female caregivers.
Like the women in authority, you respect, women
in business need the capacity to go with healthy
choices as pioneers; They can work together
because of this leadership quality, making the
team feel more like a family. To cultivate resil-
ience, maintain a positive outlook, and view
failure as constructive feedback.
Emotional Intelligence
Women inspire others, change people's attitudes
and beliefs, and align others with meaning and
purpose. This sort of administration characteristic
is called: emotional sensitivity.
Higher levels of team engagement, performance,
and productivity are linked to emotional intelli-
gence. Men would also be better leaders if they
spent more time trying to win people over and
leading with both EQ and IQ instead of leaning
more on IQ and encouraging changes in beliefs
rather than behaviours.
18 | May, 2023 | www.insightssuccess.in
21. 19 | May, 2023 | www.insightssuccess.in
Credentials
Women in Western society have never had it
easier to obtain an education than they do today.
Basic skills like public speaking, networking,
computer literacy, and business writing can be
learned through professional development
courses and community programs. Colleges offer
undergraduate and graduate programs in a wide
range of subjects. Women's scholarship and
career development programs ensure that future
female leaders can get an education.
However, schooling envelops something beyond
higher education. Women in leadership should
seek out those with more professional experience
and learn from them. Mentors and coaches can
assist a potential leader in moving forward,
discovering what works, and avoiding pitfalls.
Having a coach or mentor allows women to make
connections they would not otherwise be able to
make.
Grit
Grit is the determination and drive to achieve
one's long-term objectives. In today's business
world, there is much uncertainty. Additionally,
delay results in obstacles, stress, and distractions.
To succeed over the long term, one must possess
the "grittiness" necessary to thrive in adversity.
Jessica Matthews, CEO of Uncharted Play, which
is known for its energy-generating "Socket" ball,
is one woman who exemplifies grit. She didn't
give up after several unsuccessful attempts at
energy-capturing products; instead, she shifted
focus and discovered her sweet spot! The com-
pany now supports energy-capture technology in
several manufacturers' products. Additionally,
they recently completed a $7 million Series A
round, which, according to Matthews, is the
largest sum ever raised by a woman of colour!
Tenacity
Women in leadership roles frequently face
obstacles that men will never meet. Some view
happy personal events like pregnancy and mater-
nity leave as damaging to momentum in the
workplace because many are family-oriented.
Thus, female pioneers should show both certainty
and assurance concerning business.
Businesswomen should not be overlooked
because of these additional responsibilities under
the pretext that they are fragile or distracted.
Instead, they are examples of how much we can
carry and how we can lead in all areas of life.
Age of Women Business Leaders
Successful female leaders exhibit various influen-
tial characteristics that enable them to propel
revolutions of progress forward. They have an
unmistakable vision representing things to come,
successful relational abilities, the capacity to
profoundly understand individuals, versatility and
constancy, and a promise to a joint effort,
collaboration, inclusivity, and variety.
These qualities empower them to move and
inspire their groups, develop serious areas of
strength for construction, and establish a positive
workplace that upholds development and devel-
opment. It is essential to recognize and celebrate
the distinctive qualities that contribute to their
success and support their ongoing growth and
development as a growing number of female
leaders emerge in various fields.
23. We, the other half, never realize how difficult it is
for women to become successful yet self-
empowering, joyous, happy, delighted, and enjoy
amazing lives at their own convenience, comfort, time, and
terms. True, in corporate jobs, women get money, power,
prestige, professional success, and an opportunity to
contribute, but still, it leaves them with a glass half empty.
The feeling that something is amiss remains with them,
constantly nagging their psyche.
Most times, they find themselves without any time for their
children, families, friends, relatives, and even 'me time,’
which are the basic prerequisites of any individual for a
healthy and happy life. Further, there are no opportunities,
avenues, or platforms for women who want to help others,
especially women, achieve their personal, professional, and
financial freedom and self-independence.
Priyanka Bhatia, too, felt trapped in a squeezing cycle of
living a life that was leaving her exasperated. Her earlier
corporate job, where she served international clients, left
her with no time to ‘live’ her life to the fullest with family
and friends. She comes from an HR background and has
worked in the Recruitment industry for more than eight
years for domestic and international clients.
Empowering Women to Become Self-Sufficient
Over the years, she realized that a lot of female profession-
als have to quit their jobs for multiple reasons, like
marriage, family ways, elderly parents at home, and the
like. “There is a massive pool of talent under the walls of
our homes who want to be independent. That was my
inspiration to provide them with such a platform – Rising
Queens,” adds the Founder of Rising Queens – A team of
Two Lakh enthusiastic Queens with a pan India presence
with a clear mission of empowering women daily to help
them lead a better and secure life.
Empowerment and Supporting people have always been
Priyanka’s desires and goals. Throughout her career as a
senior HR professional for an international consulting
organization and as an Entrepreneur with Oriflame, she
desired to empower and bring out the best in the people she
works with. It helps improve their talent and skills and
helps them achieve their goals. With the help of Oriflame,
she started connecting and supporting thousands of females
monthly in pan India.
Reflecting on her journey with Oriflame, she says that when
she started Rising Queens in Jan 2016, her income was
₹2000 and last month she earned income of 9 lakh 88
thousand. She Earned almost 1 Cr in 2022 when people
were getting laid o ffand were facing recession.
Working From Home, Winning Over the Globe
Today, she is one of the fastest growing leader pan India
with the fastest growing network pan India, being North
India’s Fourth Top Leader and Seventh Top Leader at the
pan India level, and the winner of the Women Achiever
Award by IDSA .
Furthermore, She Has been travelling Internationally 3-4
times a Year for free with the company. Not Only she but
the women who joined her are also started travelling
nationally and internationally with her. Many have got their
Priyanka
Bhatia
Conquering the World with Her Rising Queens Caravan of Success
Conquering the World with Her Rising Queens Caravan of Success
21 | May, 2023 | www.insightssuccess.in
24. passports also made after they joined this opportunity.
Priyanka is also the feature of a bestselling video book,
‘How To Make 6 Figure Income from your
Smartphone,’ by Supreet Batra.
She informs, “I have a strong team called Rising Queens
where women work online from home and earn five-six
figures income sitting at home taking care of their
responsibilities.” They are a community of women with a
pan-India presence who are doctors, teachers, architects,
digital marketers, recruiters, and social media experts who
left their jobs because of one or the other financial
responsibility.
She furthers, “We train them, coach them and allow them to
learn, grow and realize their dreams with Rising Queens
while working for a better future for themselves and
thousands around them.”
How Dreams Come True?
Priyanka discovered the Network
Marketing opportunity over a cup of tea with a friend who
tolf her the power of this opportunity.
She says, “With Oriflame, I enjoy the freedom of an
entrepreneur, flexibility to spend time with my friends and
family, fun events with my team, earn money and grow
quickly. It gives me great satisfaction to see my team
members grow. I dedicate all my time and energy to
ensuring that they succeed. My success, in turn, is a
bonus!”
There is a saying that behind every successful man, there is
a woman. However, Priyanka says that behind her success,
there are so many women.
She follows the three E’s these days – Enjoy, Enable and
Empower. She sees herself spending all her time empower-
ing her team leaders while enjoying with them. The 4th E -
‘Earn’ is happening automatically.
Sharing the saga of her reputed business since its inception,
Priyanka says she started “Rising Queens” in 2016 with a
focus on empowering women across the country while they
continue to be the primary caregiver for their families.
Today, her brand has over two lakh women associated with
it from different spheres of life who are successful
entrepreneurs and have changed the life and lifestyle of
their loved ones.
Surmounting Obstacles
Telling about the initial challenges that she had to surmount
to ensure her business’s success rate reached greater
heights, Priyanka reveals that Rising Queens is associated
with Oriflame India Pvt Ltd as a Channel Partner. Her
foremost challenge was enforcing trust in people and how
she and her team were different from others. Reaching the
masses nationwide through social media and creating a
foundation without much in-person interaction was another
challenge they faced. It’s quite different when you can’t
meet someone in person.
According to her, ‘Transparency, Team spirit and excellent
quality of products’ are the professional values and qualities
she believes her clients' value in her and Rising Queens the
most.
Together We Can Be Triumphant
Furthermore, she says the biggest USP for Rising Queens is
the spirit of its leaders to help everyone prosper and grow
with continuous training and assistance.
As an experienced professional, her advice to budding
aspirants willing to enter the business world is genuinely
inspirational. She says, “Believe in yourself, your purpose
and your dreams. I am one of the first digital entrepreneurs
in India for Oriflame India Pvt Ltd, a 55+ years old Global
company, and this belief in my purpose got me this far.”
I have a strong team called
Rising Queens where women work
online from home and earn five-six
figures inccome si ng at home
taking care of their responsibili es.
Powerful Women Business Leaders To Follow
22 | May, 2023 | www.insightssuccess.in
25. On envisioning Rising Queens’ operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
she divulges that their business model is highly based on
social media as they are digital entrepreneurs. “I feel the
automated tools would help expand our reach and save time
to focus on more concrete things,” she concludes.
For more information, you can click the link
https://risingqueens.in/ or connect with Priyanka at
priyagud@gmail.com or +91 98730 92411.
23 | May, 2023 | www.insightssuccess.in
26. n recent years, the number of women
Ioccupying leadership positions in the
business sector has increased, with many
breaking through the glass ceiling to reach the
top ranks of their organizations. This shift is
changing the landscape of the modern business
sector, and it is crucial to understand how these
women leaders are shaping the framework of the
industry.
Additionally, it will examine the challenges
these women face and the strategies they
employ to overcome them. By gaining a deeper
understanding of how women leaders influence
the modern business sector, we can identify best
practices, promote diversity and inclusion, and
create a more equitable and sustainable future
for all.
The role of women in business leadership has
been steadily increasing over the past few
decades as more women are taking on leader-
ship positions in various industries. The trend
reflects the changing societal attitudes towards
gender roles and the push for greater diversity
and inclusivity in the workplace.
Let's delve into how the modern business sector
is booming under able women's leadership!
The Rise of Women in Business
The rise of women in business is a significant
trend observed in the last few years. According
to a report by McKinsey, women now represent
47% of the global workforce, and their partici-
pation in the labour force has been steadily
increasing over the past few decades. In
addition, the number of women pursuing higher
education and advanced degrees has also
increased.
One factor that has contributed to the rise of
women in business is the changing societal
attitudes towards gender roles. The traditional
gender roles that confined women to domestic
roles are slowly disappearing, and women are
now free to pursue careers in various fields.
Moreover, there has been a growing recognition
of the unique strengths and perspectives that
women can bring to leadership roles. Dynamic Women
24 | May, 2023 | www.insightssuccess.in
27. How Modern Business Sector
is Blooming under
Able Women Leadership?
25 | May, 2023 | www.insightssuccess.in
28. The Benefits of Women in Leadership
There are numerous benefits of having women in leadership
positions in the business world. Studies have shown that
diverse leadership teams lead to better decision-making,
increased innovation, and improved financial performance.
A diverse team is more likely to bring various perspectives
and experiences to the table, leading to better problem-
solving and decision-making.
Moreover, women in leadership roles often bring different
skills to the table. For example, women are often more
empathetic and better collaborators, which can lead to
better teamwork and better outcomes. Additionally, women
leaders may bring a more holistic approach to problem-
solving, which can lead to more creative and innovative
solutions.
The Challenges Women Face in Business
Despite the progress made in terms of women's representa-
tion in business leadership, women still face significant
barriers and challenges in advancing their careers. These
challenges may include implicit biases, gender-based
discrimination, and a lack of supportive organisational
policies and practices.
Implicit biases are unconscious biases that influence our
decision-making and behaviour towards others. Women in
leadership roles may face these biases, making it harder for
them to be taken seriously or advance in their careers.
Gender-based discrimination is another challenge that
women may face in the workplace. It may include being
passed over for promotions, paid less than male counter-
parts, or subjected to sexual harassment or discrimination.
Finally, there may be a lack of supportive policies and
practices within organizations that can make it harder for
women to succeed in leadership roles. For example,
organizations may not offer sufficient maternity leave or
flexible work arrangements, making it difficult for women
to balance their professional and personal responsibilities.
Strategies for Promoting Women's Leadership
Businesses and organisations must implement various
strategies to promote and support women's leadership. One
such approach is implementing diversity and inclusion
initiatives that create a more inclusive workplace culture. It
may include providing unconscious bias training to
employees, offering diversity and inclusion training, and
establishing a diversity and inclusion committee.
Another strategy is to provide leadership development
opportunities for women. It may include mentorship
programs, leadership training programs, and networking
opportunities. These programs can help women develop the
skills and knowledge necessary to succeed in leadership
roles.
Finally, creating more flexible work arrangements can also
help promote women's leadership. It may include offering
flexible hours or remote work options and providing paid
parental leave and childcare benefits. These policies help
women balance their professional and personal responsibili-
ties, which can ultimately lead to more women in leadership
roles.
The Driving Future Force
The rise of women in business leadership is a significant
trend that reflects changing societal attitudes towards
gender roles and the push for greater diversity and
inclusivity in the workplace. The numerous benefits of
having women in leadership positions include better
decision-making, increased innovation, and improved
financial performance. However, women still face
significant barriers to advancing their careers, including
implicit biases, gender-based discrimination, and a lack of
supportive policies and practices within organizations.
To promote and support women's leadership, businesses and
organizations must implement various strategies, including
creating a more inclusive workplace culture, providing
leadership development opportunities, and offering flexible
work arrangements. By addressing these challenges and
promoting gender equality in workplaces, women can
further boost the modern business sector.
26 | May, 2023 | www.insightssuccess.in
29. Subscribe Today
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www.insightssuccess.in
30. hen we think about it, the mighty mother earth
Wmesmerizes us with its enormous energy of
producing life. And an environment and
ecosystem to sustain that life. The power to aid that life
evolves. And the ultimate force of construction, destruction,
reconstruction, production, annihilation, and reproduction.
Also, the fact that our mother earth has been doing it for
years is enough for us to be in her gratitude for always and
eternity.
Moreover, mother earth forgave us every time we behaved
erratically or unwisely. In the name of artificial progress,
we always take our dear planet for granted. The repercus-
sions of our many past mistakes are now staring us in our
faces.
In the form of imbalanced climatic conditions, unpredict-
able weather patterns, global warming, climate crisis, and
barren lands of inhabitable fields created because of our
extensive farming exclusively based on excessive use of
hazardous chemicals, pesticides, insecticides, and fertiliz-
ers.
The recent catastrophic events on a global scale, however,
compelled us to step back and rethink the way we wish to
progress forward. The kind of harm we have inflicted on
nature will lead us to our own falling if not stopped in time,
and took some drastic steps in the form of adopting
sustainable ways of conducting our activities.
According to Dr Sangeeta Kalyani, the Chief Operating
Officer (COO) of INDR Agrotech Pvt Ltd, excessive use
of chemical fertilizers has made soil hard, and the earth has
lost its Ph. value. Also, farmers continuously use harmful
chemicals, such as insecticides, fungicides, etc., to protect
plants from bacterial and virus attacks.
Dr Sangeeta Kalyani
Powerful Women Business Leaders To Follow
Replenishing Nature, Mother Earth, and Farmers with INDR Agrotech
Eliminating Harmful Chemicals from the Soil
“Besides increasing air and water pollution, using chemical
fertilizers in farmlands causes the worst soil erosion we
have ever seen. It is the most serious problem confronting
rural habitats entirely reliant on agriculture and farm
produce. Increasing land pollution and soil erosion are
causing a lack of seasoned and matured earth-beds for
farmers to sow their crops and yield high-quality seasonal
yields, reducing their annual income.”
“Furthermore, crops grown and nurtured in such conditions
are more susceptible to pests, insects, worms, and diseases,
compromising their long-term production and
sustainability. In most cases, such produce deteriorates
quickly and becomes ineffective when exposed to even
minor adverse weather conditions. It is one of the most
serious problems faced by people involved in farming,
agriculture, and other related activities regarding land and
soil quality. Degraded soil produces low-quality yield, the
consumption of which is leading to deteriorating immunity
in humans.”
And as it is known, humans’ diet plays a very important
part in increasing their immunity. A person with higher
immunity is less prone to diseases. Similarly, if plants are
provided proper nutrients depending upon their stage of
growth, climatic conditions etc., then they grow strong,
eliminating the use of harmful chemicals.
The first major step in saving our farmlands - that has been
left infertile and the soil quality eroded to its worst – is
using premium quality organic fertilizers. It was also
Dr Sangeeta’s inspiration to join the saga of INDR
Agrotech. To help Replenish Nature in the form of Good
Soil Conditions and aid farmers in growing nutritious crops
with minimal or no harmful chemicals. “This way humanity
is also benefited as they will consume pure crops and
remain away from harmful chemicals and thus from various
diseases.”
28 | May, 2023 | www.insightssuccess.in
31. ‘
‘
Dr Sangeeta Kalyani,
Chief Operating Officer (COO)
My inspiration behind
working with INDR
Agrotech is to help
Replenish Nature in
the form of Good Soil
Condition and help
farmers to grow
nutritious crops with
minimal or no use of
harmful chemicals.
‘‘
29 | May, 2023 | www.insightssuccess.in
32. Most Reproductive Soil and Human Immunity
INDR Agrotech is a DIPP Registered Startup MSME
Company in manufacturing Organic Fertilizers. “We
manufacture Organic Fertilizers and Multi-nutrients for
agricultural use. For ages, we have been using land
recklessly and deprived soil of its nutrients,” adds
Dr Sangeeta.
Considering the two points: soil and plant immunity, she
says their expert team has developed Soil Conditioners and
Nutrient Management for Soil and Plant immunity after
years of study. They are trying to prevent nature by
minimizing harmful chemicals in the form of pesticides and
fertilizers. Soil has become softer, regaining nutrients and
Ph. value helping plants grow strong. She claims their diet
charts have helped plants grow with increased immunity
and are less prone to any attack.
Erasing Issues
Sharing the initial challenges that she and her team at INDR
Agrotech had to surmount to ensure their business’s success
rate reached greater heights, Dr Sangeeta says that farmers
in India are not so educated, and it was very difficult for her
and her team to make them understand to opt for preventive
methods of crop cultivation instead of old protective
techniques.
Yet they combated the challenges with their professional
values and qualities, which Dr Sangeeta believes their
clients value most in INDR Agrotech. “What we say is what
we give. Never compromise with quality. Our products are
oriented and guaranteed, and farmers are very happy with
them.”
Enhancing Plants and Crop Immunity
Highlighting the USPs that the brand INDR Agrotech
showcases, Dr Sangeeta says their products are unique as
they have been developed after years of study of soil,
plants, climate, plant stages, temperature etc. They created
Diet Chart for plants depending on various stages of plant
development. If followed properly, plant production is
almost doubled as plants are safe from any attack as they
are highly immune. These are the USPs of their products.
As an experienced professional, in her advice to the
budding aspirants willing to enter the business world,
Dr Sangeeta recommends ‘Focus on plant and soil improve-
ment using preventive techniques instead of protective
techniques. Try to save nature and help the farmers.’
A Logical Step towards Sustainable Future
Lastly, on envisioning INDR Agrotech’s operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
she reveals that they are also mixing their knowledge with
the technology available today to give the best quality
products. Technology is at its prime today, and it helps to
develop new products efficiently and effectively. “We are
leveraging technological advancements to develop better
products,” concludes Dr Sangeeta.
30 | May, 2023 | www.insightssuccess.in
