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BETHEGUIDE
Motivational Coaching Organization
VOL 01 | ISSUE 06 | JUNE 2023
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CEO, Director, Be The Guide
SANTOSH
THE VISIONARY
CEO BEHIND
BETHEGUIDE - A
LEADING INDIAN
MENTORING
ACADEMY"
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Business is not an activity it is an art. Many people dream of establishing their own businesses- some
continuing their heirlooms while some start their own fortune at once. They make plans, strategies,
goals, and targets to get along their way. Unfortunately, some of them get perfervid while others
are a massive success. These ideas are not made overnight just as we say - "Rome was not built
in a day". Desires, achievements, and failures are certain common words in the field of
business and entrepreneurship. As it is rightly said, "If you want to win you must know what
failure looks like".
People who are part of this rat race know the struggle. That there is a very thin line
between success and failure. Not only in business terms which are commonly connoted
with profit and loss but in life also, in every step, we do our best to ensure the taste of
success. Thought of failure haunts us all whether it be a student scoring low grades in
his semester or a businessman's graphs going down.
Editor's
Desk
Managing Editor
Arpita Banerjee
A
Our objective at Entrepreneur First is to provide quality content regarding business strategies and entrepreneurship
ideas. So we have prepared a "Special Edition" exclusive cover for this month which highlights "Entrepreneurs &
Businesses". As the cover's name suggests, we have compiled a set of business ideas and the minds behind them in
this edition. Readers can analyze the mindsets of these global business leaders and what set of unique or specific ideas
had predominated their business worldwide. Here, in this edition, we focussed mainly on these businesses' lives and
objectives.
In conclusion, we have always been trying our best to provide you with a platform not only for your growth in business
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VOL 01 | ISSUE 06 | JUNE 2023 | Rs. 249
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08
TOP BEST &MOST
PROFITABLE
BUSINESSES
IN INDIA
Contents
Cover Story
SANTOSH SUNAR
CEO - BeTheGuide
The journey to success begins with the foundation itself. That is the story of
BeTheGuide ® Indian Mentoring Academy Private LTD. Starting in 2018, since
its establishment, it has become a standing stone for the Northeast region.
22
Leadership, Sales, Customer Satisfaction, Accountability, Government
Creative, and Dynamics.
Here, today we introduced the ‘’ Top 10 Best and Most Profitable
Businesses in India ‘’ by how you start your own start-up and earn a
good revenue with lots of fame and your good name.
EPUJA WEBSOLUTION PVT LTD.
AMALGAMATES WITH
SAGAR PRODUCTIONS LTD.

28
24
RAHI ENGENIUS SOLUTIONS started its service since November 2016. The company's current strength holds 45+ engineers having
experience ranging from 2 to 10 years. The company has licensed software and codes like - SolidEDGE, PVElite, ProgeCAD, NXCam,
etc. It has proven its track record predominantly in the field of mechanical engineering services. Offices located at Vesu-Surat &
Sama-Vadodara and Workshop at Bhatpore-Surat.
The company was founded as a joint initiative of two friends - Mr. Raja Praneeth and Himanshu Bhatt. The former is an experience
holder of more than 15 years in Machine design and NPD. The latter, Mr. Himanshu Bhatt has devoted more than 15 years of his life in
Static Eq. Design and Detail Engineering. The company got its christening from the initial letters of both partners.
AMITH ANAND
PACE SEATING is a new-generation furniture-making
company specially designed to provide innovative and
advanced technology chairs. The company believes itself, not
merely, as a collection of products alone but as a collection
of evolving capabilities.
MR. HIMANSHU BHATT | MR. RAJA PRANEETH
FOUNDER OF RAHI ENGENIUS SOLUTIONS LLP
32
DIRECTOR OF PACE SEATING SYSTEMS PVT.
LTD.
MDS identifies the prospective buyers for their plans and
clients. Helping to identify the right platform to business keep
growing. For businesses to grow the right platform is needed
which MDS Digital Media helps to find.
ABHISHEK SINGH
CEO - MDS DIGITAL MEDIA PVT. LTD.
GUESTWRITING
34

Entrepreneur First June 2023
08

BETHEGUIDE
Motivational Coaching Organization
The journey to success begins with the foundation itself.
That is the story of BeTheGuide ® Indian Mentoring
Academy Private LTD. Starting in 2018, since its
establishment, it has become a standing stone for the
Northeast region. A visionary and ISO 9001:2015 certified
company, proud to be the first and only motivational
training organization in North East India. With more than
5000 trained trainees; The academy has held more than
100 sessions in various organizations, impacting over 1
lac lives
REGARDING THE COMPANY
The Visionary CEO Behind BeTheGuide - A Leading Indian Mentoring Academy"
SANTOSH SUNAR
“The power of a motivational message is often underestimated. You never know how the right
words can change someone's life .”
Santosh Sunar, Founder and Director of BeTheGuide
Indian Mentoring Academy Pvt LTD (ISO and MSME
Accredited Company), was recently named India's Most
Coveted Mentor andLeader, most inspirational business
to follow by GlobalInsights Magazine and Business Iconic
respectively. He was also awardedBest Inspirational
Speaker in India by NEBA and Hypedge ICANN
Foundation and also Top 100 Inspiring Educators in India
by Journey magazine including India's Top 100 Emerging
Entrepreneur by FoxStory India.
ABOUT KEY PERSON
Santosh Sunar was also recognized as Meghalaya's Top
100 Entrepreneurs in the first season of Prime Minister's
Electronic Champion Challenge, in addition to being
recognized in the Top 100 Inspiring Educators in India,
Mentor India's most coveted award for leadership and
entrepreneurship excellence.
To achieve this, BeTheGuide offers a variety of mentoring
courses such as motivational programs, professional
training programs, entrepreneurship programs,
personality development, and career and employment
programs, programs. communication and interpersonal
skills, an intensive sales and marketing program, and a
leadership and team-building program. , communication
stream program, etc.
09
June 2023 Entrepreneur First

Santosh Sunar believes that every company, organization, and agency should have motivated speakers to meet people's
emotional needs. Santosh has led BeTheGuide from the beginning and is an example for many aspiring entrepreneurs to
reach the pinnacle of success and achieve many milestones. BeTheGuide was founded in2018 and in just 5 years since
completing more than 5,000 training courses, exposed to over 50,000 lives, and completed over 500 sessions. BeTheGuide
according to Santosh is not only an organization but also a philosophy and a concept to combat negativity with positivity.
It's a new way to train, mentor, and coach while understanding students' problems and helping them lead successful lives.
JOURNEY OF “BE THE GUIDE”
North East is an area of

India that is largely unaffected by the Indian government where they
don't have big well known and branded companies that can provide jobs for young people
and most of them migrate. immigrate to urban cities to get better jobs and live their lives
according to their free will. Due to rising unemployment, they fall into the wrong hands and
take a fatal step for themselves and their families.
So Mr.Santosh thought a Mentoring Business in North East India would be a great and
outstanding idea backed by the belief that he wants to build his own brand and provide
Consulting services. mentoring at the highest and deepest levels, helping to guide and
provide employment to them, creating an army of positive thinkers who can fight against
negativity and unethical behavior, human virtue, and thus make India free and happy. He
wants Meghalaya and India, in general, to be known as the happiest place on Earth. People
live in a state of high stress, anxiety, and depression due to various work pressures and
personal dilemmas. If he can contribute a little to make them happy, then at least he will feel
that he has done his part to create a harmonious environment.
INSPIRATION BEHIND VENTURING INTO BUSINESS
10

BeTheGuide's vision is to create at least one motivational
speaker and one professional coach in every home so
that the home environment is friendly, healthy, and free
from unethical human behavior. It also aspires to become
one of the most sought-after training and development
centers in India. Not only that, he wants to create a happy
environment to work in. BeTheGuide's mission is to
reshape, re-skill and rebuild the careers of professionals
who have been laid off due to the inevitable cases.
Santosh Sunar wants to help society to become self-
sufficient and immerse in the culture of entrepreneurship
and thereby contributing to reducing the unemployment
rate. Since many people are unable to speak in front of
larger crowds, BeTheGuide keeps them, nurtures them,
and helps them to become one of the best presenters or
speakers thus giving people more independence and
confidence, BeTheGuide believes that asking questions,
sharing problems, and talking can make people extrovert
and thus problems like depression, anxiety, and anger can
be solved.
VISION AND MISSION
International Icons of Asia Award 2022 for being the
Best Education Start-up of the Year.
Global Choice Award for being the Best Motivational
Company in India.
Best Innovative and Fastest Growing Start-up in India.
Brand of the year award 2021.
Indian Leadership Icon Award for being the best
Motivational Company in North-East India.
International Teaching Award for providing excellence
in the Education sector.
The streak of success is because of its unique training
methods and capability and development of its unique
model like the OAI model which is Observe, Analyse, and
Implement model BeTheGuide has been able to create its
name in the market by receiving many awards and
recognition, nationally and internationally such as:
Santosh Sunar appreciates the tenacity of his team
members who have gone to great lengths to make
BeTheGuide one of the most sought-after companies in
Meghalaya and he is looking for real partners to expand
to different cities in India.
SUCCESS MANTRA
As an entrepreneur specializing in vocational training,
Santosh has a relentless approach to growth. That's why
he adopts the OAI model - Observe, Acquire, and Do - to
drive his company's operations. Santosh's fiery growth
approach is further enhanced by its openness to
feedback. He makes a special effort to understand
employee issues and make his services affordable to
customers. Talking about the financial side of the
business, Santosh explains that he doesn't believe in the
idea of

getting capital from angel investors, venture
capitalists, and banks. So he's always tweaking his
offerings, creating a viable program for his clients.
He further developed this position by saying: "Customers
are the biggest investors". For this simple reason, he will
do everything he can to ensure a good customer
experience. In terms of employment, Santosh wants to
hire more human workers instead of deploying AI or other
technologies. That's because he wants to create more
career opportunities for everyone. Even during the
pandemic, he did not lay off or lay off any employees,
ensuring a safe and supportive environment for them.
GROWTH APPROACH
Working with the financial industry made Santosh realize
it wasn't really his profession. He wants to do a more
satisfying job. Then he watches motivational videos on
Google and immediately a lightbulb comes on. “He was
fascinated by motivational speakers and how they
impacted people's lives,” he recalls. Deciding it was his
passion, Santosh embarked on it and never looked back.
The rest is history. In addition to Santosh's efforts, Kalyan
Bhattacharjee, the company's co-founder, is also credited
with launching it.
WORKING INSIGHTS
11

Reevaluate, reshape, and rebuild - This is the
mantra that Santosh enthusiastically
maintains with his brand. Its offerings,
therefore, represent a wide range of skills
for reinventing oneself:
GOALS
Motivational Coaching Program: This
brand aims to produce motivated
speakers across India degrees, while
also giving them a platform to get
recognized and earn. The company
has relationships with many
schools, colleges, and organizations
for this purpose.
Professional Coach Program: Soft
skills training is a growing
business and the company
understands it. Therefore, it
provides rigorous training for
professional coaches, so that
they can coach people and
open them up to different
market opportunities.
•Startup Program: In the midst
of a pandemic, when
businesses close/lay off
employees, it is an effective
means of making a living. It
helps employees,
professionals, and anyone who
depends on their work to
nurture their ideas and become
independent.
Motivation Club: BeTheGuide's
flagship program, trains
educational institutions,
companies, etc., in aspects
such as sales, marketing
management, teaching,
educational implementation
quality, etc. The program is
held all year round at a very
affordable price. Its strength is
that customers are monitored,
controlled, and provided with
working solutions throughout
the year.
As a forward-thinking brand, BeTheGuide adopts a
holistic marketing approach that includes three pillars:
digital marketing, content marketing, and psycho
marketing.Furthermore, it also places a great deal of
importance on word of mouth, which is very powerful
indeed. However, the brand's marketing costs have so
far been negligible and it has trained more than 3,000
people in two years. That alone says a lot about its
services. The brand's growth plan was initially to
promote low-cost marketing, then move to higher
budgets by investing additional revenue. BeTheGuide
also provides a franchise marketing system in which
anyone can seize the opportunity and many benefits
with a very low investment.
MARKETING STRATEGIES
On September 21, BeTheGuide won the prestigious
international award "Asia Icon Award" for being the best
education startup of the year at an international event
held in Delhi and supported by Global Empire Events
along with Biznation Tv Over 150 delegates from 40
different Asian countries attended the event and
BeTheGuide was honored for outstanding contributions
to motivational speaker training resources, professional
trainers, soft skills, entrepreneurs, job placement
assistance, etc. The Institute has repeatedly brought
home laurels to the state at various events and
competitions.
AWARDS
12

Felicitated with Global Choice Award as One of the
Best Motivational Coaching Centers in India 2021.
Awarded and Featured in Business Fame Magazine
as One of the Best Innovative Startups to look for in
2021.
Featured and Certified as India’s Fastest Growing
Start-up by CIOLOOKINDIA an International
Magazine 2020
Felicitated with International Teaching Award for
driving excellence in Educational Field 2020
Felicitated with the Indian Leadership Icon award by
BrandOpus India 2020, for being the Best
Motivational Coaching Center in Northeast India.
Recognized and awarded as One of the Top100
Entrepreneurs in Meghalaya, in a Chief Minister’s
Business E-Champion Challenge 2019.
Awarded a National Award for being the Best
Motivational Speaker of the year 2021 organized by
NEBA, Hypedge Media, and ICAN Foundation India.
Featured and Certified as one of the Top 100
Educators in India by Journey Magazine in
association with CodeBharat, in 2021.
Apart from his speaking and business
engagements, Santosh is also strong on the literary
front. He is the Author of the Best-Selling E-book:
“Public Speaking: A Step to Become Rich”, as well
as an internationally recognized poet.
India's Top 100 Emerging Entrepreneur by FoxStory
India
In terms of the director’s achievements, Santosh has
been:
An ambitious company often has grand plans; someone
who defies limits. BeTheGuide is no exception to this
rule. In the next 10 years, the company aspires to:
Become a powerhouse in the field of training, skills,
coaching, and mentoring.Invest in motivational
shopping malls, and motivational libraries and become
a billion-dollar industry. Be one of the happiest
organizations to work for and create an environment of
trust and confidence. Developed in more than 20
countries, especially in developing or under-GDP
countries. BeTheGuide is constantly striving to create
more motivational speakers, professional coaches,
entrepreneurs, and motivational clubs across India.
Above all, it aims to be the leading training and
development center in India.
FUTURE ENDEAVOURS
13

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GUESTWRITING
6 Secrets to Making Business
Decisions That Get Results
By: Stan Popovich
t can be stressful when you have to
make important decisions regarding
your business. We all want to make the
right decisions, and this can create a lot of
anxiety. But to get ahead of the game, it is
a necessity.
I
Gather all of the facts and necessary information that impacts your
business. This is important, because you do not want to miss critical
information that could make a difference in how you run your
business. Also, by being part of the information-gathering process, you
can eliminate biases or opinions others may have.
1. Know all the facts regarding your company:
Here are six suggestions on how to make the right business
decisions.
16

For example, understanding how your
competition is doing business is very important.
Finding ways to improve customer satisfaction
is another example of knowing the facts of your
company. A business owner can talk to their
employees and customers to get the necessary
information regarding certain business
operations.
Managing your own business involves a series of
ongoing business decisions. Don't put off important
decisions, and don't worry about your past mistakes --
just keep focusing on what is best for your company. To
determine the best outcome for your business, always
listen to your customer’s needs and have your finances
and expenses organized. Customer satisfaction and
making sure your company doesn't run out of money are
some of the important priorities of any business. If your
business is going in the wrong direction, then you need
to re-evaluate how you run your business.
5. Stay the course:
About The Author
Stan Popovich is the author of the
popular managing fear book, “A
Layman’s Guide to Managing Fear”.
For more information about Stan’s
book and to get some more free mental
health advice, please visit Stan’s
website at
http://www.managingfear.com
Think about what you want and consider the
possible outcomes of your decision. A person
needs to focus on the short-term and long-terms
goals regarding every aspect of their company.
For example, keeping up to date on the
company's financial statements is very
important. Keeping abreast on your employees'
morale is another example on determining the
direction of your company. Looking for ways
on improving how your company does business
will go a long way in accomplishing your
business goals.
2. Focus on the results:
It is important to consider other viewpoints
other than your own, so get advice from your
friends and business peers. For example, a good
technique is to talk to your important business
colleagues and managers to get their opinion on
how to manage your business. For instance, you
have to make a decision on which client should
manage your marketing campaign. Ask your
business advisors and other managers on what
they think who would be the best fit in
managing your campaign.
3. Ask around:
Do not try to do everything all at once and
when things get hectic stop what you're doing
and take a 10 minute break. Take a few deep
breaths and try to do something that will make
you feel more relaxed such as taking a 10-
minute walk, listening to the radio or doing
some stretching exercises to help de-stress. You
will feel better and gain a fresh perspective on
your current situation, whether it is dealing with
your employees, giving a presentation or
improving your company's marketing plan.
4. Relax:
If you make an incorrect business decision, then the next
step is to learn from your mistakes and go from there.
Learn what you did right and learn what you did wrong.
For example, your company decides on a marketing
plan for a certain product, however you don't get the
expected results in terms of sales and customer
satisfaction. When this happens, learn what went wrong
and use this knowledge the next time you market your
other products. The key is to do your best and always be
persistent.
6. Learn from your mistakes and re-evaluate:
17

ePuja Websolution Pvt Ltd. amalgamates with
Sagar Productions Ltd.
ePuja Websolutions Pvt Ltd (EPWSPL), India’s first spiritech company (technology in
spirituality) that offers access to religious ceremonies and remedy rituals across 3600
temples in India, today announced its amalgamation with Sagar Productions Ltd (SPL).
Commenting on the development, Mr. Shiva Kumar (Founder and ED – EPWSPL) said
“This is a new milestone for our company, and I am very happy for the entire team of
EPWSPL.I vividly remember how I started the journey, painstakingly, traveling across
the length and breadth of the country to tie up with various temples to facilitate the
convenience of puja offerings by devotees from the comfort of their homes. The
idea got triggered when my parents were unable to travel due to health reasons
and offer pujas at a particular temple. From onboarding our 1st domestic customer
to having facilitated 50,000 pujas (till date), we have come across and overcome a
lot of challenges. From that stage to getting on to the listed platform today has
been a long, but interesting, journey though. We are very excited about the
future and welcome the greater responsibilities and opportunities that the
listed space awaits us. With this amalgamation, we estimate significant
benefits driven by pooling of financial resources leading to more effective
management of funds, greater economic scale, and stronger base for
future growth”.
18

"Mr. Chetan Merchant (Co-Founder and M.D., EPWSL) added
“India is possibly the only country in the world which is so
religiously diverse and spiritually dynamic. As a community,
we tend to lean towards spirituality at all times, good, bad, or
ugly; thereby making spirituality a recession-proof industry.
While the industry is debated to be anywhere between $40-
60 bn, it is highly unorganized and characterized by small,
fragmented, local players. To precisely address this and other
issues like inaccessibility, EPWSPL was conceptualized. With
technology having proved to expand reach, offer
convenience, and bring down costs in established industries
like education and medicine, it was only natural for us at
EPWSPL to have technology integrated into our service
offerings as well.
"Mr. Rikin Parekh (Co-Founder and Director, EPWSL) added'
While the share of e-commerce in the spiritual space, at <6%,
appears modest compared to the overall Indian e-commerce
market size, our interaction with industry experts indicates a
rapid adoption of the online spiritual market in the coming
years. Over the next 5-7 years the growth is likely to stay
elevated at 45% CAGR vs 25% growth for the Spiritual
market. This will be largely led by a belief in God, rising
access to smartphones, lifestyle complexity (stress,
marriages, business, etc), and increasing demand to pay for
convenience; the pace of growth in the market size appears
structural. This is validated by our recent experience
(pandemic period) in which we have witnessed a month-on-
month rise in visits as well as orders on our platform.
Getting on to the listed platform could be a catalyst to our
aim of being a dominant player in the spiritech space. We
would be in a position to attract better talent by offering
ESOPs, have better access to capital to fund our growth
plans, facilitate better ratings etc., not to mention how being
a listed entity would make us more accountable and
compliant.
With the last 4 years devoted to building content (network)
and getting a handle on engagement and fulfillment-related
issues, we are now looking at aggressively scaling up the
business. After concluding a tie-up with India’s largest travel
portal recently, we are now looking at tying up with health
insurance companies, matrimonial sites, job portals, and
fertility clinics (the users of all these portals are potential
customers for our offerings). Not only that, but we are also
actively evaluating various marketing initiatives to gain
visibility and launching its content in regional languages as
well.
The day is not far from when technology would have
disrupted the spirituality space in India. We hope to reach our
goal faster than what we had envisaged earlier”.
19

About EPWSPL
EPWSPL is the only online player with the largest
network of 3600 temples and 10,000 priests, all over
India.
EPWSPL has already conducted 50,000 pujas till date.
Over 50% of these pujas are from international
destinations.
Customers from more than 70 countries have conducted
pujas through EPWSPL, to whom non-perishable
prasadams (in the temple's official envelope) have been
shipped.
EPWSPL has a repeat-order run rate of over 50%.
EPWSPL has established faith and trust (the most
important factor for any devotee) by not only shipping
the prasadam in the temple’s official envelope, but also
capturing a video of the homam/havan done by the
temple priest, on behalf of the devotees, and sent to the
devotees.
EPWSPL is the only player to offer more than 5000 pujas
across the largest temple database.
EPWSPL already has tie-ups with travel giants like SOTC,
MakeMyTrip, GoiBibo, Thomas Cook, etc.
EPWSPL is an asset-light, debt-free company, operating
with negative working capital.
EPWSPL operates at a 40-45% gross margins.
EPWSPL is India’s first spiritech company (technology in
spirituality) that offers access to religious ceremonies and
remedy rituals across 3600 temples in India.
EPWSPL bridges the gap between inaccessible holy places
(characterized by long queues and delays)and the desire to
visit and offer prayers at these temples, by offering online
booking for Pujas, and Priority darshan (to save on time).
EPWSPL also offers Astrology consultation sessions thru a
panel of Astro Gurus, and Vastu consultations as well as E-
Commerce for spiritual products like Rudraksh, Gemstones,
Puja Samagri, Yantra, etc.
Online pujas
Arrange specific pujas, at specific temples all over India.
Arrange remedy pujas, at specific temples all over India.
Arrange homam/havan in a local temple in Bangaluru
Priority darshan tours across specific temples all over
India
Astrological consultations via
EPWSPL shop – an online shop to buy spiritual products
like Rudraksha, Gemstones, Puja kits, Yantras, etc.
Services Offered:
1.
2.
3.
1.Online queries
2.Telephonic call
3.One-one meet
Industry Data
The online puja market has a huge opportunity in a country
like India with a population of ~80% Hindus and where
spirituality is an integral part of Hinduism. According to
media reports, India's spirituality market was estimated at
$30bn in 2016 which is expected to be at $60bn in 2019.
Some of the pujas like birth and death sanskar, Satyanarayan
puja, Ganesh puja in Mumbai, and marriage puja market, etc
are valued at approx. $575 million. There are different types
of pujas (13 types of total pujas like Durga puja, Laxmi puja,
and maha shivratri) and festivals that take place in India, also
there is a huge market for puja for any dosha under astrology.
The astrology market, in itself, is ~$10bn in India. Online
astrology, an emerging market, is estimate data
~$500-$750mn annually. Astrology is not restricted to Hindus
only it has been accepted as a science by most of the
religions, which in turn opens up a bigger addressable market
beyond global Hindus.
In spirituality space e-Commerce is the biggest opportunity
available in India.
E-commerce has transformed the way business is done in
India. The Indian e-commerce market is expected to grow to
USD 200 billion by 2026 from USD 38.5 billion as of 2016.
The value of the e-commerce market was expected to cross
USD 50 billion by 2019. Much growth of the industry has
been triggered by increasing internet and Smartphone
penetration.
What differentiates EPWSPL
Access to the largest network of temples/worship centers
– 10,000 priests across 3600 temples
Credibility and authenticity of services
Online e-commerce facilitation
Transparency of process
EPWSPL aims to become a one-stop shop for all devotional
needs/requirements. Going forward, EPWSPL intends to add
the following services to its bouquet of offerings to devotees
- Gaudan, Gaushala & Panditat home (lack of knowledge to
source Brahmins with deep knowledge of the Vedas).
20

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SERVICES

TOP BEST &MOST
PROFITABLE
BUSINESSES
IN INDIA
Business: Business is the practice of making one’s living or making money by producing or buying & selling
products like goods or services.
SOME OF THE SUGGESTED BUSINESSES ARE :
A cloud kitchen utilizes a commercial kitchen for the purpose of
preparing food for delivery or takeout only, with no dine-in
customers. Cloud kitchens enable restaurants to expand an existing
restaurant or start a virtual brand at a minimal cost. A cloud kitchen
generates revenue much the way a traditional kitchen does. They
earn from the sale of their food on an order basis. The kitchen can
also earn money on a subscription basis.
To legally operate a cloud kitchen in India, you must obtain an FSSAI
license. The FSSAI license for cloud kitchens is a mandatory
requirement for all food businesses, including cloud kitchens. The
license ensures that the food served to customers meets the safety
and quality standards set by the FSSAI.
To start a franchise unit of a cloud kitchen, you need approximately
Rs 30 lakhs. The rent for an area of 150 to 300 sq ft is Rs 45,000 to 1
lakh, which can be reduced to Rs 7 lakh if you lease it annually. The
cost of equipment is somewhere between Rs 3.5–4 lakh. The interiors
cost between Rs 2.5–3 lakh.
Cloud kitchens offer great potential for profitability, and their
operations can be scaled much more quickly than restaurants
offering dine-in services. The average cloud kitchen profit margin is
20%-25%. However, the profits from a cloud kitchen venture depend
on the number of orders you process in a day.
Some of the characteristics of the business are:
Leadership, Sales, Customer Satisfaction, Accountability, Government Creative, and Dynamics.
Here, today we introduced the ‘’ Top 10 Best and Most Profitable Businesses in India ‘’ by how you start your own start-up and earn a good
revenue with lots of fame and your good name.
CLOUD KITCHEN
Organic farming or ecological farming is an agricultural system that
focuses on the natural ways of farming.
It is done through natural sources and by combining new and old
farming techniques.
Compared with conventional agriculture, organic farming uses fewer
pesticides, reduces soil erosion, decreases nitrate leaching into
groundwater and surface water, and recycles animal wastes back
into the farm. Organic farming minimizes the use of pesticides and
chemicals thereby reducing the major environmental issues. It
ensures the health of the soil, water, air, flora, and fauna. Also
reduces major environmental issues like soil erosion, air pollution,
water pollution, etc.
Organic farming can be up to 35% more profitable than
conventional farming. On the face of it, a gross profit margin ratio of
50 to 70% would be considered healthy.
ORGANIC FARMING
The real estate business is the profession of buying, selling, or renting
real estate (land, buildings, or housing). Their work is to act as agents
for sellers and buyers for lands, buildings, flats both commercial and
residential, agricultural farms, and other immovable properties in
India or abroad and to collect rent and income thereof.
REAL ESTATE
22

It’s time to turn your passion into a source of income. It’s just not a
hobby to capture special moments either it’s an art to turn ordinary
time into memorable unforgettable memories. Commercial
Photography is one of the highest-paying jobs in India. And if you
know the pros and cons of photography then only you can make a
promising and prosperous career in this field.
One of the most attractive things about this business is that one can
have the liberty of working hours or creating our own working
schedule according to our time. A photography career makes you
stay updated with current fashion and recent trends.
It is advisable to take up courses after the 12th class to become a
professional photographer.
PHOTOGRAPHY
It has been growing as one of the most profitable and highly
demanded technical businesses nowadays. The growth rate of web
designer employment is forecast to reach 23% by the upcoming year
2031, much faster than other occupations. With some potential, many
freelance web designers consider their services for an established
business.
Web designers usually charge clients a fixed fee or time-based rate –
hourly, weekly, or monthly.
Students can also pursue either paid or free online web designing
courses. It usually takes 1 month to 2 years to complete their courses,
which depends upon the type or level of courses that students
prefer. And the fees range of these courses between amount 5,000
to 3,00000.
WEBSITE DESIGNING
When it comes to the look of any woman. Every woman wants to look
greater than others. And good looks always increase your self-
confidence and boldness for anything.
Just like Boutique. Yes, the life of every woman is incomplete without
these fashionable and elegant designable apparel.
A boutique is a small retail shop that sells fabrics, apparel,
accessories, and other goods to a specific segment of people.
In Fact, in this business, we don’t need too much capital to invest. To
start this boutique business you just need to invest 2 to 5 lakhs only.
In this business, we make money by selling apparel and other goods
by buying apparel as cheaply as possible and then making the price
up a certain amount in order to create your profit margin. To starting
a boutique is a great side hustle of a full-time business idea too.
The average income for e-commerce boutique owners is 40,000 per
month or it can differ according to your skill of using your creativity in
your apparel.
FASHION BOUTIQUE
Pharmaceutical companies invest lots of money to research and
produce drugs/medicines for patients. Patients and healthcare
providers (doctors, nurses, hospitals, nursing homes, clinics, etc.) are
all dependent on these companies for the treatment of diseases.
PHARMACEUTICAL BUSINESS
It is the process of drug manufacturing and can be broken down into
a range of unit operations, such as blending, granulation, milling,
coating, tablet pressing, filling, and others.
They are essential for the prevention and treatment of diseases, and
the protection of public health. Because the use of ineffective, poor
quality, harmful medicines can lead to therapeutic failure,
exacerbation of the disease, resistance to medicines, and sometimes
death.
The main costs include the GST number, FSSAI registration, drug
license, and licensing fees. A pharmaceutical manufacturing facility
may be owned or contracted out. A pharmaceutical manufacturing
company can be launched between 7 Lakh to 15 Lakh. The gross
profit margin of the pharmaceutical company may be up to 90% due
to the high cost of the sales team and marketing expenses but the
average net profit margin of the pharmaceutical company is 30-
50%.
An event planner, also known as an event coordinator or event
specialist, is a professional responsible for organizing and
coordinating meetings and special events for individuals. It is also
one of the most stressful jobs in the world and requires specialized
skills. It is a rewarding career for a rare breed of hyper-organized,
hard-working individuals. Establishing your event's budget is one of
the most important parts of planning an event. Creating a solid
budget enables you and your team to generate ideas within realistic
parameters. This means that the parts of your event that you're
excited about stay top of mind. You should plan to set aside at least
15,000 to 25,000 to start a small event planning business. Event
planning can be quite a profitable career choice. The best event
planners will make a name for themselves and be able to charge
high prices for their vision, creativity, execution, and results.
EVENT PLANNER
Interior design is about creating the most efficient layout to make
the most of a room's potential in terms of use and aesthetics while
taking into account the characteristics of the space and the style
desired.
In this business, you are able to work with many types of buildings.
These can include, for example, offices, homes, museums, and places
of worship. That being said, most interior design firms choose to
specialize in residential or commercial spaces. One of the main
benefits of interior design is that it can maximize the amount of
available space. Most interior decorators and their companies enjoy
roughly a 35-40% gross profit margin. Besides that, all interior design
services budget for 20-30% net profit as a thumb rule. The interior
design market is expected to see exponential growth by 2025
globally.
INTERIOR DESIGNING
The travel agency is one of the most important organizations in the
tourism private sector which plays a significant and crucial role in the
entire process of developing and promoting tourism in the country or
at a destination. It is a travel agency that packages and processes
all the attractions, accesses, amenities, and ancillary services of a
country and presents them to tourists. That’s why a travel agency is
known as the ‘image builder‘ of a country. Travel agencies are
basically categorized into two types-: Retail Travel agencies and
Wholesale Travel Agencies.
TRAVEL AGENCY
23

ABHISHEK SINGH
THE CEO OF MDS DIGITAL MEDIA PVT. LTD.
THE COMPANY- MDS DIGITAL MEDIA
MDS identifies the prospective buyers for their plans and
clients. Helping to identify the right platform to business
keep growing. For businesses to grow the right platform is
needed which MDS Digital Media helps to find.
A dynamic and innovative leader. With a strategic vision and a passion for excellence, he navigates the ever-
evolving digital landscape, ensuring the company stays ahead.
CEO of MDS DIGITAL MEDIA Pvt. Ltd.
Abhishek Singh, CEO of MDS DIGITAL MEDIA Pvt. Ltd., is a
dynamic and innovative leader. He prioritizes client
relationships, fosters open communication, and exceeds
expectations. Abhishek's strategic vision, ethical values, and
positive work culture drive continuous growth and success
for the company.
THE TARGET AUDIENCE
The MDS DIGITAL MEDIA serves different sectors: BFSI, Tours
& Travels, FMCG, Real Estate, and Health Sectors. They have
clients from various sectors. Specifically, we are already
serving Runwal, Club Oxygen, ICICI Prudential, Bajaj Finserv,
Edelweiss, Anarock, Adhiraj, Goyal properties, and many
more.
THE DIFFERENCE WHICH SIGNIFIES THE CHANGE
MDS focuses on the client demand, and the marketing trends
set onto the market areas, they do it differently to satisfy the
clients. They incur the basic marketing tools to know which
suits what and that is what makes MDS DIGITAL MEDIA
different.
Abhishek Singh
CEO - MDS Digital Media Pvt. Ltd.
DIGITAL
MEDIA
24

GOAL OF MDS DIGITAL MEDIA
To become a leading provider in the market, delivering exceptional
products/services and creating long-term value for our customers,
employees, and shareholders. Having a strategic plan to achieve this
goal through the following key strategies like Customer-centric
approach, Operational Excellence, Talent acquisition and
development, Innovation, and adaptation.
CHALLENGES FACED BY THE COMPANY
DURING THE PANDEMIC & HOW DID THEY
OVERCOME THEM
During the pandemic, the company encountered various challenges
such as the transition to remote work, client communication and
support, adapting marketing strategies, economic uncertainty, and
budget constraints. However, they successfully overcame these
obstacles through their agility, proactive approach, and client-centric
mindset. Embracing technology, they seamlessly transitioned to
remote work, ensuring effective communication and collaboration.
They also adjusted marketing strategies to cater to the changing
landscape and provided support to clients during uncertain times.
Additionally, by finding creative solutions and accommodating
budget constraints, they managed to navigate the economic
challenges. Through resilience and adaptability, the company not
only addressed the difficulties brought by the pandemic but also
identified new growth opportunities and fostered innovation.
FUTURE ACCOMPLISHMENTS IN 2023
Expansion and Growth: One of the primary goals for the agency
in 2023 is to expand our client base and enter new markets. This
growth will enable us to take on more diverse and exciting
projects, driving our overall success.
Innovation and Technological Advancements: Staying at the
forefront of technological advancements in the digital and
mobile marketing space. In 2023, This will enable us to provide
clients with the latest and most effective marketing solutions.
Talent Acquisition and Development: Building a talented and
skilled team is vital to our agency's success. In 2023, the main
focus will be on attracting top-tier talent in various areas of
expertise, including digital strategy, data analytics, creative
design, and mobile marketing.
Thought Leadership and Industry Recognition: Establishing our
agency as a thought leader in the digital and mobile marketing
industry is a key objective for 2023. This will enhance the
agency's reputation and elevate our industry presence.
Client Success and Satisfaction: The ultimate measure of our
agency's success is the success and satisfaction of our clients.
Omnichannel Marketing: Businesses are focusing on providing a
seamless and integrated customer experience across multiple
channels, including websites, social media, mobile apps, email, and
offline touchpoints. The emphasis is on delivering consistent
messaging and personalized interactions throughout the customer
journey.
Data Privacy and Compliance: With the increasing emphasis on data
protection and privacy regulations, businesses are prioritizing
compliance with laws such as the General Data Protection
Regulation (GDPR) and California Consumer Privacy Act (CCPA).
Transparency in data collection, consent management, and secure
data handling practices are becoming essential.
Voice Search Optimization: The rising popularity of voice-activated
devices and virtual assistants has led to the growth of voice search.
Optimizing content and websites for voice queries and implementing
structured data markup is crucial to ensure visibility and relevance in
voice search results.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR
technologies provide customers with immersive and interactive
experiences. Businesses are leveraging these technologies for
product demonstrations, virtual tours, and enhancing engagement in
areas such as retail, real estate, and entertainment.
Artificial Intelligence (AI) in Marketing: AI is transforming various
aspects of digital marketing, including data analysis, customer
segmentation, chatbots, and personalized recommendations. AI-
powered tools and algorithms are helping businesses streamline
operations, enhance personalisation, and improve customer
targeting.
User-Generated Content (UGC): UGC, such as reviews, testimonials,
and social media posts created by customers, is gaining prominence.
Businesses are incorporating UGC in their marketing strategies to
build authenticity, trust, and social proof.
THE TREND-SPOTTING BY THE CEO
Mr. Abhishek, as the leader of their organization, focuses on driving
growth, delivering exceptional results for clients, and fostering an
innovative work culture. They prioritize staying updated with the
latest trends and technologies, encourage ongoing learning within
their team, and build strong client relationships. Their goal is to
position their agency as a leading digital marketing firm, attracting
top talent and ensuring client satisfaction.
FUTURE ENDEAVOUR
Building on technological advancement, MDS is researching new
methods and service areas that they can cater to different clients,
they are trying to grow networks internationally.
ADVICE TO THE READERS
The best advice for our readers can be, you need to know the digital
landscape is constantly evolving, so it's crucial to stay updated with
the latest trends, technologies, and strategies. Invest in ongoing
learning and encourage your team to do the same. This will help you
stay ahead of the curve and deliver cutting-edge solutions to your
clients. Also, remember Building strong and lasting relationships
with clients is paramount. Understand their goals, challenges, and
expectations. Communicate openly, provide regular updates, and go
the extra mile to exceed their expectations. Happy clients not only
lead to repeat business but also generate positive referrals.
25

HOW TO BE
CONFIDENT
ENOUGH??
“Self-confidence is a superpower.
Once you start to believe in yourself magic starts happening”.
Sometimes being humiliated or disrespected will terribly affect the mind of a person and make them have
more negativity and self-esteem. The majority of people will become introverts in order to escape from
any situations ( hanging out, public speaking, making friends, etc). We have often seen schoolchildren
bullying each other and adults have also made many lives miserable in one or another ways.
Apparently, it is something that people need. Sometimes it is between the bully and the victim, but almost
everywhere, entire groups are treated as inferior. Often because they have a different origin, colour,
gender, or religion.
This behavior has major consequences for the self-confidence of a person. It can lead to insecurity,
depression, fear of failure, adjustment problems, and loneliness. The person who bullies or treats others as
inferior is often not sufficiently aware of the consequences of his or her behavior.
YOU CAN BUILD YOUR STRONGEST SELF BY:
Pushing through mild discomfort.
Doing the things that scare you. (at least initiate it).
Being committed to your dreams.
Listening to your needs.
Understanding your strengths and weaknesses.
Ignoring your critics.
Taking small, consistent steps.
Always believing in yourself.
Acknowledging areas for growth.
Strength is not about just working hard and
coming out on top. It’s about all of the little
self-development tools along the way to
believe in yourself and become a better
version of yourself...
26

SOME FACTS ABOUT CONFIDENCE:
Confidence is an action that if repeated develops a
feeling.
Confidence is built in the struggle, it is created in
the moments that are hard, when you feel you are
failing and you keep taking action.
Confidence cannot be lost, you should willingly try
something out of the box.
HOW TO START??
Take care of your physical, mental, and emotional
health.
Celebrate your success and focus on your strengths.
Replace negative self-talk with positive affirmations.
Step out of your comfort zone and take on new
challenges.
Spend time with people who uplift and support you.
Set realistic, achievable goals and work toward
them.
Embrace failures as a learning opportunity.
CHOOSE PEOPLE WHO
Are good for your mental health.
You feel you can reach out to.
Make you like the person you are.
Don’t make you question yourself.
Don’t make you want to be someone else.
It Is good for your nervous system.
Allow you to be with you.
Understand you.
IMPORTANT REMINDERS
What you think of yourself is more important that
what other people think of you.
You are not responsible for maintaining anyone
else’s happiness, especially at your own expense.
You deserve all the good things that are happening
for you deserve all of the good things that are
coming.
If them not choosing you, choose yourself and win.
Practice self-love.
SOME AFFIRMATIONS TO START YOUR DAY
I Am enough even as I work to improve.
I contribute to the beauty around me.
I will take time for myself amidst all the tasks.
I have everything I need within me.
I believe in myself even during tough moments.
I will be the best version of myself.
5 WAYS TO BOOST SELF-CONFIDENCE
Building self-confidence starts with believing in
yourself and your abilities
Set small, achievable goals for yourself and
celebrate your victories, no matter how small they
may seem. This will help you build momentum and
confidence in your abilities.
Practice self-care and prioritize your mental and
physical well-being. You'll feel more confident and
capable when you take care of yourself.
Surround yourself with supportive, positive people
who believe in you and encourage you to be the
best version of yourself.
Remember, building self-confidence takes time and
practice. Be patient with yourself and keep working
on it every day.
27

ABOUT RAHI ENGENIUS SOLUTIONS
RAHI ENGENIUS SOLUTIONS started its service since
November 2016. The company's current strength holds 45+
engineers having experience ranging from 2 to 10 years.
The company has licensed software and codes like -
SolidEDGE, PVElite, ProgeCAD, NXCam, etc. It has proven its
track record predominantly in the field of mechanical
engineering services. Offices located at Vesu-Surat &
Sama-Vadodara and Workshop at Bhatpore-Surat.
The company was founded as a joint initiative of two
friends - Mr. Raja Praneeth and Himanshu Bhatt. The former
is an experience holder of more than 15 years in Machine
design and NPD. The latter, Mr. Himanshu Bhatt has
devoted more than 15 years of his life in Static Eq. Design
and Detail Engineering. The company got its christening
from the initial letters of both partners.
MR. HIMANSHU BHATT MR. RAJA PRANEETH
It is their passion that the company leaped from a small
office consisting of two friends in 2016 to currently
providing employment to more than 40 engineers. They
have been working across the main office and additionally
a workshop in Surat and a branch office based in Vadodara.
RAHI ENGENIUS SOLUTIONS’ SERVICES
AND CLIENTS
Static equipment design
Design consultancy for ASME Certification
Training with specially designed modules as per need
‘Chartered Engineer’ & ‘Professional Engineer’
Certification
Manufacturing engineering, fixture design and
Automation
Special purpose Machine Design and Development
With the availing of these services, the range of their
clients basically includes heavy engineering and
manufacturing companies and also small-scale industries
looking for mechanical engineering services.
28

RAHI ENGenius
RAHI ENGENIUS SOLUTIONS’ USP
In order to provide professional service to their clients, they use all
licensed software for work, including in house validation. The employees
are all full-time and on the payroll. Many of them are certified Chartered
Engineers to add more expertise. One of the co-founders, Mr. Himanshu
Bhatt, is certified “International Professional Engineer” (IntPE). This
certification is considered to be one of the highest levels of certification
in the world of engineering.
RAHI ENGENIUS SOLUTIONS’ GOALS AND VISIONS
More than making profits the company aims to give the best service to
their clients. The company emphasizes mostly on serving their clients and
providing satisfactory service. Focusing on trust and service and aiming
towards growth as the most trusted companies in the field of mechanical
engineering services- that's how the company works. Apart from
providing standard services, they believe in a personal touch by
understanding the client's needs and working on solutions tailored with
them.
CHALLENGES FACED DURING THE PANDEMIC
Covid-19, which proved to be a quite vulnerable situation to everyone,
affected not just the normal working conditions of people but also
affected companies of all kinds. RAHI ENGENIUS SOLUTIONS managed
their services through work-from-home mode. For fabrication, they got
permission to continue as these services fall under "essential services".
Ensuring all kinds of safety measures essential for the employees, the
company utilized technology to have online meetings both internal and
external manner to ensure smooth working conditions which further
promoted the Indian Government's mission of "Made in India".
RAHI ENGENIUS SOLUTIONS - A PIONEER FOR A
CHANGE
With the growing population of the country which consequently leads to
massive competition, therefore, in order to keep in par with them the
company invests a good amount in installing all the latest software
related to their service arenas. Also, they take great concern in training
the engineers - Investing money, time, and efforts to train them in-house
as well as outside. One of their services includes Static Equipment Design.
There are standards and guidelines published by ASME (American Society
of Mechanical Engineers) for the same. The company keeps itself well
updated with all the changing guidelines and notifications.
ROLE AS A LEADER
As a leader, it must be the person who works
as a protagonist for building a strong brand
name in the market by being in a good book
with all their clients and as usual, providing
them with the best services. This is where RAHI
ENGENIUS SOLUTIONS does a tremendously
awesome job. This also involves strategic
decisions to add and manage resources
adequately.
Also taking care of the team member's need to
ensure long-term associations is an area where
company puts their special efforts. “We hires
people with positive mindsets. During
interviews, we put more focus on behavioural
aspects than the technical proficiency.” stated
the Partners Mr. Raja Praneeth and Mr.
Himanshu Bhatt. A pretty friendly and healthy
relationship is seen at work. Also, they
encourage their employees to come up with
innovative ideas for further improvement. To
ensure this they maintain a separate
improvement budget. Apart from this, they
provide opportunities for self-evaluation to
each of the workers, with respect to their job
requirements. They also identify the training
needs for career growth which facilitates the
employees to unleash their growing interests
and passions.
ADVICE TO THE READERS BY
THE FOUNDERS
Professional work environment
Polite behaviour
Positive thinking
Mr. Himanshu Bhatt says, "We always advice
maintaining 3Ps, that are:”
29

IMPACT OF LIFESTYLE ON
“Health is a state of complete physical, mental and social well-being, and not
merely the absence of disease or infirmity." - World Health Organization “
The lifestyle of an individual can have a significant impact on
their health. Unhealthy lifestyle choices, such as smoking,
drinking alcohol, eating unhealthy foods, and not exercising,
can lead to a variety of health problems, including obesity,
heart disease, diabetes, and certain types of cancer. On the
other hand, healthy lifestyle choices, such as eating a
balanced diet, exercising regularly, and avoiding tobacco
and alcohol, can help to reduce the risk of developing these
and other health problems.
Lifestyle is a way used by people, groups and nations and is
formed in specific geographical, economic, political, cultural
and religious texts. Lifestyle refers to the characteristics of
inhabitants of a region in a special time and place. It
includes day-to-day behaviours and functions of individuals
in jobs, activities, fun and diet.
In recent decades, lifestyle as an important factor of health
is more interesting to researchers. According to WHO, 60% of
related factors to individual health and quality of life are
correlated to lifestyle
Poor lifestyle choices can lead to a range of health problems,
including obesity, heart disease, stroke, diabetes, and some
forms of cancer. These conditions can have a serious impact
on quality of life and can even be fatal. Making healthy
lifestyle choices can help to reduce the risk of developing
these conditions. Eating a balanced diet that is low in
saturated fat, salt, and sugar can help to maintain a healthy
weight and reduce the risk of obesity. Regular exercise can
help to reduce the risk of heart disease, stroke, and diabetes,
as well as helping to maintain a healthy weight.
Avoiding smoking and excessive alcohol consumption can
also help to reduce the risk of these conditions. Getting
enough sleep is also important for overall health and well-
being. Making healthy lifestyle choices can also help to
improve mental health. Eating a balanced diet, exercising
regularly, and getting enough sleep can help to reduce stress
and improve mood. In conclusion, making healthy lifestyle
choices is essential for maintaining good health and well-
being. Eating a balanced diet, exercising regularly, avoiding
smoking and excessive alcohol consumption, and getting
enough sleep are all important factors in maintaining good
health.
Millions of people follow an unhealthy lifestyle. Hence, they
encounter illness, disability and even death. Problems like
metabolic diseases, joint and skeletal problems,
cardiovascular diseases, hypertension, being overweight,
violence and so on, can be caused by an unhealthy lifestyle.
The relationship between lifestyle and health should be highly
considered.
30

TIPS TO STAY HEALTHY
1. Eat a balanced diet: Eating a balanced diet is essential
for staying healthy. Make sure to include plenty of fruits,
vegetables, whole grains, and lean proteins in your diet.
2. Exercise regularly: Regular exercise is important for
maintaining a healthy weight and reducing the risk of chronic
diseases. Aim for at least 30 minutes of moderate-intensity
physical activity on most days of the week.
3. Get enough sleep: Getting enough sleep is essential for
physical and mental health. Aim for 7-9 hours of sleep each
night
4. Manage stress: Stress can have a negative impact on
your physical and mental health. Make sure to take time to
relax and practise stress-management techniques such as
deep breathing and meditation.
5. Avoid unhealthy habits: Unhealthy habits such as
smoking, excessive alcohol consumption, and drug use can
have a negative impact on your health. Make sure to avoid
these habits.
6. Practise good hygiene: Practising good hygiene is
important for preventing the spread of germs and illnesses.
Make sure to wash your hands regularly and avoid touching
your face.
HEALTH CHEAT SHEET
Sunlight
Lifting
Walking
Sleep
Water
Magnesium
Omega-3
Collagen
Creatine
Vitamin D /K2
Focused work, social interaction, life-supporting
partner/family/friends etc, can transform your life.
Basic health priorities to achieve your physical and mental
goals. Nutrition, key vitamins/ nutrients and lifestyle are all
connected with each other.
BEST THINGS YOU CAN DO TO IMPROVE YOUR HEALTH
Get Off Sugar and Eat Protein, healthy fats, veggies, berries and
herbs.
Get daily sunshine and optimise Vit D to 60-100.
Move your body and lift weights.
Optimise your sleep
Love, Encourage and pray for people.
You can make good choices consistently and radically improve your
mental, physical and emotional health.
Here are the key lifestyle strategies to focus on each day to optimise
your health and happiness.
CREATING HEALTHY BALANCE
Be super clear on the new habit you want to create. i.e. take my
lunch to work 3 days per week.
Make a specific plan for what you will do. I.e. On Sunday, I will
prepare 3 lunches to take to work on Monday, Tuesday &
Wednesday.
Create an environment that supports the habit. i.e. have
ingredients in the fridge before Sunday & have appropriate lunch
containers.
Well, Done! Reward yourself. i.e. record the amount of $$ /
rupees you save on lunches and buy yourself something nice at the
end of the month!
Creating Healthy Habits. [ This is just an example ]
REMAINDER !!
The particular remainder of my best everyday living will certainly
end up being put into making the most of the particular smallish
items, having fun with the actual people today, which I just
absolutely adore, and additionally making the most of the actual
time period I just have got departed. I just should make an effort
to help you live a fabulous healthier lifestyle, having to pay close
up particular attention to help you with my personal eating plan
plus exercise.
Everyone should certainly take a look at brand-new sites, try out
brand-new matters, and also experience innovation.
You should certainly make an effort to help you get a fabulous
beneficial way in the particular world, no matter if the application
ends up being by means of volunteering, donating, or maybe
really simply just simply being a fabulous great friend.
You certainly make an effort to help you live life, a fabulous
existence which is certainly filled up with help of joy,
contentment, in addition to peace. I just should certainly make an
effort to help you take pleasure in every single moment in time,
and even to help you take pleasure in every single working day,
mainly because that is normally a fabulous reward.
Try to make an effort to help you take pleasure in lifespan, and
also to help you take pleasure in me personally, for the reason
that that is certainly the actual main method to help you
genuinely take pleasure in any remainder associated with my best
life.
31

PACE SEATING SYSTEMS:
REVOLUTIONIZING COMFORT AND
STYLE IN OFFICE FURNITURE
SOLUTIONS
INTRODUCTORY INSIGHT ABOUT PACE SEATING
PACE SEATING is a new-generation furniture-making company
specially designed to provide innovative and advanced technology
chairs. The company believes itself, not merely, as a collection of
products alone but as a collection of evolving capabilities. Solely
focusing on quality, PACE SEATING has the ability to sense the
market requirements, and the growing trends, empathize with and
gain an equal footing with the customers and their demands. Pace
has succeeded in producing chairs with a competitive edge in
relation to Ergonomics, aesthetic values, functionality, durability,
and price. The company is working to design better futures for the
wellbeing of people and the planet & to provide satisfactory
services to their customers but also to keep the price Economically
viable .
That’s a speciality, the company holds.
AMITH ANAND
DIRECTOR OF PACE SEATING SYSTEMS PVT. LTD.
TESTIMONIALS
Excellent chairs - comfortable and classic
Very easy to install
ERGONOMICALLY TESTED
Designed internationally
Great customer support
ABOUT THE FOUNDER OF PACE SEATING
With the initiative of Mr. Anand Atmaram, Founder of the company
PACE got its recognition. It is after which the next generation Mr
Amith Anand ( Director Design & Sales ) who”s industrious attitude
towards the company that led to the growth of the same. Leading
the team in creating the latest designs to keep on par with the
global market and stirring in advanced technology into the
business to increase the scalability of manufacturing with a major
focus on exporting the products across the globe and promoting
“MADE IN INDIA” -which is what the company’s vision and focus is
on.
CLIENTS AT PACE SEATING
The company has been providing its services to some of the
leading companies dominating the country and is worldwide
renowned. Some of them include - Infosys, Tata Consultancy,
Simpliwork, Wework, Accenture, Bosch, ABB, NTT Data, Clay Works,
Co-Works, Alstom, Harman Kardon, and the like.
CREATING A CHANGE
Understanding customer behavior:- Mapping the customer’s
needs helps to gain insight into how they interact with the
company’s digital channels. It helps the company to
understand the touch points, pain points, and opportunities for
improvement.
By valuing customer behavior at each point of the journey, they
optimize the experience and provide better solutions.
By and by the company’s primary focus is serving their clients
in the best way possible.
At PACE SEATING, designs are created that are unique to market
trends. Keeping in mind the requirements of the customers and
their needs is how the company works. They are also creating a
workspace for companies to source products for all their needs
under an umbrella institution globally sourcing products from
Japan, Taiwan, Malaysia, Dubai, and China.
32

33
FUTURE GOALS AND PLANS ON ACHIEVING
THEM AT PACE SEATING
The company aims to be one of the top manufacturing and trading
partners for all kinds of office furniture solutions in India, as laid
out by Amith Anand ( Director ) They are planning to establish
multiple centers across the country as well as abroad via the
partnership route managed by their dealers. Apart from that, the
company also plans to collaborate with other manufacturing
companies in order to produce new products with their technical
know-how.
Also collaborate with leading International designers to bring
world class designs in the products and then scale them to higher
levels of production.
CHALLENGES FACED BY THE COMPANY
The main set of challenges faced by the company includes logistics
and funding, especially from banks. Also when the rise of B2C and
online sales were witnessed while B2B completely stopped during
Covid 19 the company faced certainly a major issue. They
overcame the same by drawing new business plans while keeping
in mind the low expenses amidst struggling through the situation.
The company overcame these challenges ,now opportunities are
vast as venture funds and investors who look at the business as a
long term investment with great bottom line would be happy to
invest in these family owned business which is a common new
norm .Also furniture companies are al family owned business
across the world.
NEW TECHNOLOGIES USED AT PACE SEATING
The company is trying to add on maximum automation, billing
software, Artificial Intelligence, and 3-D designing. These have led
to a hike in sales all across the verticals. They are looking forward
to scalability and reach clients today & show a trend of flexible
workspace, at PACE SEATING, it is made sure to reach that target of
providing a flexible and comfortable workspace.
THE LEADER AT PACE SEATING
The leader motivates the team.
Provides team-building inspirational quotes on a day-to-day
basis.
He also makes his employees travel across the globe to jot
down the growing change and how they must improve.
The leader of the company is the head for deciding about the
design, technology, and final revenue number targets.
In his words “Success is just a goal you set and it keeps changing
you go way past that goal.”
NEW STRATEGIES ADOPTED BY THE COMPANY
The company’s new strategies include planning methods on
reaching out extensively to clients, which facilitate their
understanding on what are the customer’s exact requirements and
then working on it to achieve the same. The company’s most
strategic future endeavors include manufacturing double-glazed
glass partitions in India with a joint partner and also
manufacturing modular furniture with a technical collaboration.
ADVICE TO THE READERS BY THE DIRECTOR OF
PACE SEATING
“India is on a development path that no country in the world is
witnessing for the next decade especially after the drastic
pandemic annihilating the economy of the countries worldwide.
The main reason can be the growing population and the increase
of human resources in India. It can be considered as a golden
opportunity that comes once in a lifetime irrespective of any
particular field, it must be a responsibility to grab, learn and grow
by taking advantage of the opportunity.”
THE LEADER’S POINTS
KARPEL, Dubai, glass partitions
WINTECH, Malaysia, PODS
ARTMATRIX, Malaysia, modular furniture
Kano GLOBAL, office furniture
OKAMURA, Japan, chairs
“We at PACE SEATING, are proud to announce our new
collaboration with multiple companies all across the world -
Our new experience zone on the Bangalore airport road 11,000
SFT will be one-stop office furniture solutions store to cater to the
entire nation for flexible working conditions.”
There are only two options regarding
commitment :
You are either 'In' OR you are 'Out.'
There is no such thing as life in between
Face The Reality.

GUESTWRITING
The Rise of 5G: Revolutionizing
Connectivity
By: William Shakes
he next generation of wireless technology is almost here. 5G networks are expected to revolutionize the way we
use technology, making it faster, more reliable, and more secure. 5G will open up a world of possibilities for
faster internet, higher quality streaming, and a more connected world overall. In this blog post, we’ll explore the features
of 5G and how it will revolutionize connectivity for consumers and businesses alike. We are living in the age of
technology, and 5G is taking this to a whole new level. 5G is a revolutionary new type of wireless communication system
that promises to revolutionize the way we connect with the world around us. With its ability to provide faster speeds,
better coverage, and greater capacity, 5G technology has the potential to revolutionize how we use the internet, access
information, and communicate with one another. This blog post will explore the features of 5G, as well as the
implications it has for our lives and the future of technology databases.
T
34

In the simplest terms, 5G technology refers to the fifth
generation of wireless cellular network technology. It is
the next step in the evolution of mobile
telecommunications standards, offering faster and more
reliable connectivity compared to previous generations
of mobile networks.
Compared to 4G technology, which has been the
dominant cellular network standard for the past few
years, 5G technology promises significantly higher data
transfer rates, lower latency, and greater network
capacity. It achieves these benefits through the use of
advanced network architecture, more efficient frequency
utilization, and the incorporation of new technologies
such as massive MIMO, beamforming, and millimeter
wave frequencies.
As a result of these improvements, 5G technology has
the potential to support a range of new applications and
use cases that were previously not possible or practical.
From enhanced mobile broadband and streaming
services to mission-critical applications such as
autonomous vehicles and remote surgery, 5G technology
is poised to revolutionize the way we live and work in
countless ways.
What is 5G Technology?
5G technology is a new standard of wireless connectivity
that promises to revolutionize the way we communicate
and use the internet. But how does 5G actually work?
5G technology relies on high-frequency radio waves to
transmit data. These radio waves are known as
millimeter waves, and they operate at a frequency range
between 24 and 86 GHz. This is much higher than the
frequency range used by current 4G technology, which
operates at a range between 700 MHz and 2.5 GHz.
One of the main advantages of using millimeter waves is
that they have a much larger bandwidth compared to
lower frequency radio waves. This means that 5G
technology can transmit data at much faster speeds and
with greater capacity than 4G technology.
To transmit and receive data using millimeter waves, 5G
technology uses a combination of antennas, base
stations, and beamforming technology. Antennas are
used to send and receive signals, while base stations act
as the hub that connects multiple devices to the internet.
How Does 5G Work?
Beamforming technology is a critical part of 5G's high-
speed data transmission capabilities. This technology
uses multiple antennas to focus the radio waves in a
specific direction, which allows for more precise and
efficient transmission of data.
Another important feature of 5G technology is its low
latency, which is the time it takes for data to travel
between two devices. 5G technology promises to have
significantly lower latency than 4G technology, which
will enable faster response times for real-time
applications like gaming, video conferencing, and
remote control of autonomous vehicles.
Overall, 5G technology works by using high-frequency
radio waves and advanced technology like beamforming
to transmit data at faster speeds and with greater capacity
than current 4G technology. This will enable new and
innovative applications and services that were previously
not possible with older technology.
The advent of 5G technology promises numerous
benefits that can revolutionize the way we interact with
the world around us. Some of these benefits include:
1. Enhanced Speeds: With 5G technology, download
and upload speeds will increase by tenfold, making it
easier and quicker to access information and stream
content.
2. Improved Latency: 5G technology boasts low
latency rates, which means there will be a shorter delay
between sending and receiving information. This feature
will be a game-changer for industries such as healthcare,
transportation, and gaming.
3. Increased Capacity: 5G networks can support more
devices per square mile than 4G networks. This means
more devices can connect to the network without
experiencing any delays or congestion.
4. Cost Savings: The introduction of 5G networks can
lower the cost of communication and connectivity. It
could help businesses reduce their operational costs and
pass on the benefits to customers, making
communication more accessible and affordable.
5. Enhanced User Experience: 5G networks will bring
higher quality of service, resulting in a more immersive
user experience. The technology will also allow for the
use of augmented reality and virtual reality applications,
making the user experience even more engaging.
Benefits of 5G
35

The Internet of Things (IoT) has been on the rise for several
years now, connecting devices and creating smart homes and
cities. With the emergence of 5G technology, IoT has been
taken to the next level.
5G networks provide significantly faster and more reliable
connections, which makes it possible for IoT devices to
transmit data more efficiently and at faster speeds. This means
that not only will there be more IoT devices in use, but they
will also be able to provide real-time data for a wide range of
applications.
This will greatly enhance the potential of smart homes and
cities, where everything from appliances to traffic lights will be
connected to the network and controlled by algorithms and
machine learning systems. For example, imagine having a
refrigerator that not only tracks the food you have but also
sends alerts when items are about to expire or run out.
Similarly, traffic systems can use real-time data to improve the
flow of traffic and reduce congestion.
Another major application of IoT and 5G is in healthcare. The
network can facilitate the use of remote monitoring devices,
such as sensors or wearables, which can transmit health data to
medical professionals in real-time. This can be especially
useful for patients with chronic illnesses, who require constant
monitoring and adjustments to their treatment plans.
However, there are also some potential concerns with the use
of IoT and 5G technology. The vast amount of data generated
by these devices raises questions about privacy and security. In
addition, the dependence on technology means that system
failures or cyber attacks could have serious consequences. It is
important for companies and policymakers to address these
concerns in order to ensure that the benefits of 5G and IoT are
maximized while minimizing potential risks.
Overall, the combination of 5G and IoT has enormous potential
to revolutionize the way we live and work. From smart homes
to connected cities and even healthcare, the technology is set to
bring about a new era of efficiency and convenience. As we
move towards a more connected world, it will be interesting to
see how the technology evolves and how it can be used to solve
some of our most pressing problems.
5G and the Internet of Things (IoT)
5G technology has the potential to revolutionize several
industries, thanks to its super-fast data transmission
capabilities, low latency, and higher capacity. Here are some of
the industries that stand to benefit the most from 5G
technology:
1. Healthcare: 5G can bring faster and more reliable
connectivity to hospitals, allowing doctors to provide better
remote care, conduct real-time video consultations, and
perform remote surgeries. Additionally, it can enable the
development of advanced telemedicine tools that rely on virtual
and augmented reality technology.
2. Manufacturing: With 5G, manufacturers can connect their
machines and devices to the internet, enabling real-time
monitoring and maintenance. This can improve the efficiency
of their operations, reduce downtime, and save costs in the long
run.
3. Transportation: 5G can enable better communication
between vehicles, infrastructure, and the transportation
network, leading to more efficient and safer traffic flow. It can
also enable the development of self-driving cars, reducing the
need for human intervention in transportation.
4. Entertainment: 5G can bring higher quality, immersive
entertainment experiences to consumers, whether through
virtual and augmented reality, cloud gaming, or live streaming.
It can also enable faster downloads and streaming, reducing
buffering and load times.
5. Education: 5G can provide more seamless and reliable
online learning experiences, allowing for real-time
communication and collaboration between students and
teachers. Additionally, it can enable the development of more
advanced educational technologies such as interactive
simulations and virtual field trips.
The Impact of 5G on Various Industries
While the benefits of 5G technology are significant, there are
also potential challenges that could arise during its
implementation. One major issue is the cost of upgrading
existing infrastructure to support 5G, as it requires significant
investment in new equipment and network upgrades.
Potential Challenges with 5G Implementation
36

Another challenge is the potential for security vulnerabilities,
as the increased number of connected devices and data
exchange could create new opportunities for cyber-attacks.
This concern has been raised by governments and security
experts around the world, with many calling for stricter
regulations and protocols for 5G networks.
There is also the issue of spectrum availability, as 5G requires
a wider range of frequency bands than previous technologies.
This could lead to potential conflicts over access to these
frequencies, as different industries and organizations compete
for limited spectrum resources.
Finally, there is the concern of potential health risks associated
with 5G technology, particularly the increased exposure to
radiofrequency radiation. While there is currently no
conclusive evidence to support these claims, it remains a
controversial topic among health experts and the general
public.
As with any new technology, it is important to weigh the
potential risks and challenges against the benefits before
moving forward with implementation. It is essential that
governments, industry leaders, and regulatory bodies work
together to address these challenges and ensure that the
benefits of 5G technology are fully realized while minimizing
potential risks.
The possibilities for the future of 5G technology are vast and
exciting. As more and more devices become connected, 5G
will enable faster and more efficient data transfer than ever
before. In addition, it has the potential to unlock entirely new
industries and applications that were previously impossible due
to technological limitations.
One area where 5G is already making significant progress is in
the development of self-driving cars. With 5G networks in
place, cars will be able to communicate with each other in real-
time, allowing for safer and more efficient driving conditions.
This will have a massive impact on the automotive industry
and revolutionize the way we think about transportation.
Another area where 5G technology will make a significant
impact is in healthcare. With the ability to transmit vast
amounts of data quickly and reliably, 5G networks will enable
remote monitoring and telemedicine. Patients will be able to
receive diagnoses and treatments from anywhere, without
needing to be physically present at a hospital or doctor's office.
This will help to reduce healthcare costs, improve patient
outcomes, and increase access to care for underserved
communities.
The Future of 5G Technology
Beyond these examples, there are countless other applications
for 5G technology. From smart cities and advanced
manufacturing to augmented and virtual reality, the
possibilities are truly endless.
Of course, with any new technology comes challenges, and 5G
is no exception. As we continue to roll out 5G networks, we
must also ensure that they are secure and protect users' privacy.
Additionally, we must work to bridge the digital divide and
ensure that everyone has access to this new technology,
regardless of socioeconomic status.
The emergence of 5G technology marks a new era of
connectivity that has the potential to transform various
industries and revolutionize the way we live our lives. With its
increased speed and low latency, 5G promises to provide a
seamless and efficient experience for consumers, businesses,
and governments alike.
While there may be challenges in implementing 5G
technology, such as infrastructure upgrades and spectrum
allocation, the benefits far outweigh the costs. With the growth
of the Internet of Things and the need for more data-intensive
applications, 5G will play a critical role in supporting the
digital transformation of our society.
As we move towards a more connected future, it's clear that 5G
will be at the forefront of this technological revolution. We can
expect to see new innovations, products, and services emerge
as 5G continues to gain momentum.
Conclusion
About The Author
My name is William Shakes and I'm a
business strategist who specializes in
sales, outreaching and marketing
strategies for businesses of all sizes,
currently working at AverickMedia one
of the leading providers of industry email
list. I have a deep understanding of what
it takes to drive success and have an
extensive network of industry experts that
I can draw upon when needed.
37

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