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COMM 202 - Tutorial 4 - Linkedin
- 1. LastModified2017-06-2110:13PMPacificStandardTimePrinted 1 COMM 202: Career Fundamentals T27 & T29 with Ingrid Bakke
- 2. LastModified2017-06-2110:13PMPacificStandardTimePrinted 2 1. a linkedin crash course 2. leveraging linkedin 3. get to work work work Today’s Agenda
- 3. LastModified2017-06-2110:13PMPacificStandardTimePrinted • TUTORIAL: Cover Letter • WHAT’S DUE: • Job Posting Assignment March 1st @ 11:59PM • Resume and Cover Letter Draft March 1st @ 11:59PM • TUTORIAL: Getting set up with LinkedIn • TUTORIAL: Resume • WHAT’S DUE: Linkedin profile due Wednesday, February 20th @ 11:59PM Week 9 Week 8 Week 7 (today) Reading Week!
- 7. LastModified2017-06-2110:13PMPacificStandardTimePrinted 7 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 8. LastModified2017-06-2110:13PMPacificStandardTimePrinted 8 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 9. LastModified2017-06-2110:13PMPacificStandardTimePrinted 9 before you startTurn off the notification feature when making small changesAvoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform
- 13. LastModified2017-06-2110:13PMPacificStandardTimePrinted 13 1. Work environment appropriate headshot
- 15. LastModified2017-06-2110:13PMPacificStandardTimePrinted 15 3. interesting summary that shows your personality
- 16. LastModified2017-06-2110:13PMPacificStandardTimePrinted 16 4. complete experiences with explanations & media
- 18. LastModified2017-06-2110:13PMPacificStandardTimePrinted 18 HEADSHOT S • reasonably close up • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media
- 19. LastModified2017-06-2110:13PMPacificStandardTimePrinted 19 HEADLINE S • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 20. LastModified2017-06-2110:13PMPacificStandardTimePrinted 20 HEADLINE S • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 23. LastModified2017-06-2110:13PMPacificStandardTimePrinted EXPERIENCES • include all roles (in reverse chronological order) • use first person & a conversational tone • not a repeat of your resume • show examples of your work if you have them (videos, presentations, reports, etc) • be concise!
- 25. LastModified2017-06-2110:13PMPacificStandardTimePrinted SUMMAR Y • 2000 characters (don’t use it all) • summarize your background • tell us about your future goals • what makes you tick?
- 28. LastModified2017-06-2110:13PMPacificStandardTimePrinted 28 companie s • stay up to date with your favourite companies • keep an eye out for roles you can apply for influencer s • who inspires you • align their identity with your brand • follow your idols & stay goal oriented! groups • industries of interest • special interest groups and communities • your peers and colleagues
- 34. LastModified2017-06-2110:13PMPacificStandardTimePrinted 34 1st, 2nd, & 3rd Connections Explained You Your 2nd level connections (People you connections are connected to) Your 1st level connections (People you connected to) Your 3rd level connections
- 35. LastModified2017-06-2110:13PMPacificStandardTimePrinted 35 managing expectations • you will rarely be offered a job from someone straight from Linkedin • in fact, be wary of strangers who offer to hire you on the spot • this is a tool to make connections that will open up your options in the hidden job market
- 36. LastModified2017-06-2110:13PMPacificStandardTimePrinted • connect with professionals you meet at networking sessions • find and connect with recruiters for your favourite companies • stay connected to mentors, past co- workers, and managers • connect with people from the BCC WHO DO I CONNECT WITH?
- 37. LastModified2017-06-2110:13PMPacificStandardTimePrinted 37 YOUR TURN! Take this time to… 1. Make a Linkedin Profile 1. Headshot 2. Headline 3. Summary 4. Experience 2. Follow three companies that interest you and check out the jobs page 3. Do some research and add some relevant connects 4. Connect with me! Ingrid Bakke
- 40. LastModified2017-06-2110:13PMPacificStandardTimePrinted Action Items for Upcoming Weeks 1. Linkedin Profile Assignment due Wednesday, February 20th @ 11:59PM. Make sure to add me on Linkedin! 2. Resume and Cover Letter Draft and Job Posting Assignment due Friday, March 1st @ 11:59PM
- 41. LastModified2017-06-2110:13PMPacificStandardTimePrinted 41 Sauce me an email!! Visit me in office hours!! 1. Email: comm202.3@sauder.ubc.ca 2. Tutorials: feel free to approach me before or after
Editor's Notes
- fix week 7 add deadline for linkedin + Feb 14
- social means more creativity and flexibility ability to show more personal brand
- social means more creativity and flexibility ability to show more personal brand
- change the wording
- put text in & add media but not as extensive
- block her out
- use common sense!
- this is what a message could look like