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How not to mess with social media

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A "20 slides max. series" presentation on how to avoid critical mistakes when you are entered into Social Media environment.

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How not to mess with social media

  1. 1. HOW<br />01.<br />© 2011/h20_01b01ImagePro Communication Projects · www.imagepro.gr<br />Not to mess with social media<br />20 slides max. series<br />
  2. 2. without<br />Constant<br />Knowledge, based <br />on hard-proof data<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />*in a dramatically changing environment general and out-dated assumptions are kff’s (key failure factors)<br />
  3. 3. Without concrete, <br />compatible and pre-defined<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />strategy<br />*You need to extend your current marketing and communication by using an aligned onLine media strategy<br />
  4. 4. TOP<br />Management commitment<br />without<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* the interaction through online media takes serious efforts and needs –at least-cultural changes <br />
  5. 5. without<br />building a team<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* It may take you as industry expert , your current communication partners and new online communication experts<br />
  6. 6. without<br />internal resourcesallocation<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* Beyond doubt the implementation will require time from your workforce for successful deliverables<br />
  7. 7. without<br />Interesting <br />informative<br />quality content<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* It is of great importance to note that has to be updated and renewed frequently<br />
  8. 8. Without having in mind that<br />Significant part of the<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />content has to be visuals<br />* If content is the king, then visuals and especially video is the key to success<br />
  9. 9. budget<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />without<br />To implement<br />the strategy<br />* onLine communication is not Free or inexpensive. There are “hidden” costs that affect directly your budget.<br />
  10. 10. without<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />metrics<br />* Know before you start how (methodology) and how (metrics) you will measure success <br />
  11. 11. training<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />without<br />* going onLine is an investment, pre-defined training will ensure that it will convert to a corporate asset<br />
  12. 12. One stepat a time approach<br />without<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />*we all need to mature through the process and handle change and issues safely.<br /> If what you do has impact then expect reactions.<br />
  13. 13. without<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />beinghonestandtransparent<br />*the foundation upon which you will build your online presence. You can't build them after; and your audience is smart.<br />
  14. 14. without<br />improve<br />Learn<br />being willing to<br />Listen<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* success onLine heavily relies on the ability to fly in new formations, in order to keep up with your audience<br />
  15. 15. © 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />without<br />integration<br />between<br />the marketing<br />and sales channels<br />* people don’t care about your structural idiosyncrasies; they simply want to get what they need <br />
  16. 16. affiliates that <br />are socially <br />compatible<br />without<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* you need to build a unified customer experience based on partnerships<br />
  17. 17. 24x7<br />x<br />without<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />support<br />* Depending on the industry and the corporation; you may have to “Follow the Sun” or simply be super-responsive<br />
  18. 18. 1<br />without<br />Treating your online audience as your<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />Premium<br />* Only then they may consider you their preferred source of knowledge, interaction and products <br />
  19. 19. being<br />online <br />is more than <br />social media<br />without<br />understanding that<br />© 2011/h20_02b01ImagePro Communication Projects · www.imagepro.gr<br />* No comment<br />
  20. 20. You have only <br />one shot to make <br />your first impression <br />© 2011/h20_01b01ImagePro Communication Projects · www.imagepro.gr<br />Make it count.<br />*The so called new, interactive, online or social media are merciless<br />

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