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Social Innovation & Innovation Community Management - by bluenove

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My presentation about Social Innovation and Innovation Community Management™at the LIFT 2009 conference on june 19 2009 (http://www.liftconference.com/lift-france-09/speakers)

Published in: Business, Technology
  • outstanding presentation..convinced me to have a hardlook at my company model..brilliant
    Sharika
    http://winkhealth.com http://financewink.com
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Social Innovation & Innovation Community Management - by bluenove

  1. 1. The
emergence
of
Social
Innova2on
through 
Innova&on
Community
Management
 LIFT
Conference
 Marseille,
France,
06/2009
 contact@bluenove.com


  2. 2. …
not
rela@ves
!
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 2

  3. 3. Who
is
bluenove
?
 bluenove
is
a
consul@ng
firm
specialized
in
Change
Management
through
Open
and
Collabora@ve
Innova@on
 
 •  Some
of
our
projects:

   Change
management
through
Open
and
Collabora@ve
innova@on
programmes
   Open
Innova@on
workshops
   Idea
Management
programmes
and
solu@ons
with
soPware
providers
(bluekiwi,
I‐Nova,
Feedback
2.0,…)
   Innova@on
Community
Management™
   Innova@ve
projects
from

idea
to
implementa@on
:
Telecom,
Media,
etc.
   Partnership
Management
 •  Some
of
our
customers
:
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 3

  4. 4. 1. 
Social
Media
&
crowdsourcing
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 4

  5. 5. From
Web
2.0
to
Social
Media
 from
 to
 Dec.
2006
 May.
2009
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 5

  6. 6. Crowdsourcing
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 6

  7. 7. 1. 
Social
Media
&
crowdsourcing
 2. 
Community
Management
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 7

  8. 8. Enterprise
related
Communi@es
 We
are
Communi@es
–
They
are
communi@es
 Customers
 Startups
 Suppliers
 HR
 R&D
 Bus
Dev
 Universi@es
 Employees
 and
Labs
 Partners
and
 Marke@ng
 Legal
 Networks
of
 Experts
 Procurement
 contact@bluenove.com

 06/04/2009
 CONFIDENTIEL
 8

  9. 9. Community
Management
?
 •  What
does
it
mean
when
Adver@sing
agencies
or
Brands
talk
about
‘Community 
Management’
?
   To
be
‘Brand
reac@ve’
and
‘Brand
proac@ve’
interac@ng
with
online
users
 •  We
mean
Enterprise
related
Community
Management
:
   Community
management
soPware
   Know‐how
to
design
and
grow
a
‘Pro’
related
community
   Social
networks
dynamics
(similar
to
Gaming
behaviours,
ex:
Serious
Gaming)
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 9

  10. 10. Community
Management
?
 from

 Know
HoW
 to
 Know
WhO
knows
how
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 10

  11. 11. 1. 
Social
Media
&
crowdsourcing
 2. 
Community
Management
 3. 
Idea
Management
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 11

  12. 12. Innova@on
and
Idea
Management
 •  inven@on
(idea)
#
innova@on
 •  ini@al
idea
–
innova@on

>
shared
idea
‐
INNOVATION
 •  internal
(with
employees)
AND
external
(with
users,
start‐ups
or
partners)
 •  It
is
about
:
   Idea@on
   Idea
Pipeline
management
   Idea
Poroolio
management
   Idea
management
SoPware
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 12

  13. 13. Idea@on
 • Brainstorming
 • Co‐crea@on
 • Challenges
and
contests
 • 
Crea@vity
processes
 Etc.
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 13

  14. 14. Idea
Pipeline
Management
 Iden2fica2on
 Contact
 Opportunity
study
 Partnership
 Experiment
 200
 80
 30
 10
 4
 500
 200
 75
 25
 10
 Screening
 




Standard
 




Improved
 contact@bluenove.com

 20/06/09
 14

  15. 15. Idea
Poroolio
Management
 1
 2
 3
 Déjà
MeetMoi
en
LB
Mobile
 Da&ng,
avec
TTM
inférieur

 contact@bluenove.com


  16. 16. Idea
management
SoPware

 …
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 16

  17. 17. 1. 
Social
Media
&
crowdsourcing
 2. 
Community
Management
 3. 
Idea
Management
 4. 
Open
Innova@on
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 17

  18. 18. 'The
smartest
people
always
work
for 
someone
else
!'
 Bill
Joy,
co‐founder
of
Sun
Microsystems,
1990
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 18

  19. 19. Procter
&
Gamble
(P&G)
and
their
‘Connect
+
Develop’
programme
 contact@bluenove.com

 06/04/2009
 CONFIDENTIEL
 19

  20. 20. Open
innova@on
:
  IP
management

  Partnership
management
  Pla?orm
and
ecosystem
management
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 20

  21. 21. Many
ini@a@ves
and
solu@ons
with
specific
objec@ves
 Listen Support Involve Engage Test categories
by
bluenove
 contact@bluenove.com

 06/04/2009
 CONFIDENTIEL
 21

  22. 22. 1. 
Social
Media
&
crowdsourcing
 2. 
Community
Management
 3. 
Idea
Management
 4. 
Open
Innova@on
  
Social
innova@on
through

 InnovaBon
Community
Management™
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 22

  23. 23. Social
Innova@on
through

 InnovaBon
Community
Management™
 Social
Media
&
crowdsourcing
 Community
management
 Social
Networking
tools
 Enterprise
related
communi@es
 Blogging/Micro‐blogging
 Social
networks
dynamics
 Open
online
challenges
 Community
management
soPware
 Viral
Marke@ng/Buzz
 Open
Innova@on
 Idea
management
 Change
management
 Idea@on
 Partnership
management
 Pipeline
 IP
management
 Poroolio
 Plaoorm
and
ecosystem
management
 SoPware
 contact@bluenove.com

 05/2009
 CONFIDENTIEL
 23

  24. 24. contact@bluenove.com contact@bluenove.com



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