Post Covid requires a rethink of various pedagogical approaches to the field of international business, including the use social media and interactive technologies. The presentation provide an overview of different teaching innovations, grounded in some scientific papers.

1. International Business
Pedagogical Innovations
Ilan Alon, PhD
Professor, University of Agder
ilan.alon@uia.no

2. Levels of analysis
• School/Curriculum
• Global footprint
• Liberal arts infusion
• Class
• Experiential
• Digital and experiential
• Simulations
• Social media projects
• Student
• Linkedin
• Business cultural intelligence
• Personalization of journey

3. School/Curriculum Level

4. Global Footprint
Model
• Alon, I., & McAllaster, C. M. (2009).
Measuring the Global Footprint of an
MBA. Journal of Studies in International
Education, 13(4), 522-540.

5. Curricular innovations
• Rogers, D. P., Lairson, T. D., Alon, I., Sardy, M., McInnis-
Bowers, C., & Agee, S. (2009). Blending pragmatic liberal
education with an international business programme: the Rollins
College experience. International Journal of Management in
Education, 3(3-4), 402-415.

6. Class level

7. Experiential Learning

8. Alon, I. (2003). Experiential learning in international business via the World Wide Web. Journal of
Teaching in International Business, 14(2-3), 79-98.

9. Global Consulting Project with Travel
• Tacit and explicit knowledge of foreign markets
• Develop “how to” go to market strategies
• Solve real world problems, not always theorized
• Teamwork
• Writing and presenting a professional consulting report
• Professional contacts
Alon, I. (2004). Service learning and international business education. Academic
Exchange Quarterly, 8(1).

10. Social Media and Experiential Learning
"I hear and !forget, I see and I remember, I do and I understand" Confi;cius c. 450 BC

11. Globalview
Employer benefit
• Free consultation;
• Increased knowledge;
• Identification of potential
future employees;
• Links with local universities
Student benefit
• Content IB/IM
• Information management
• Internet skills
• Teamwork
• Communications skills
Alon, I., & Cannon, N. (2000). Internet‐based experiential learning in international marketing: the case of
Globalview. org. Online Information Review.

13. Alon, I., & Herath, R. K. (2014). Teaching international business via social media projects. Journal of
Teaching in International Business, 25(1), 44-59.

15. Youtube project examples
• Thailand: https://www.youtube.com/watch?v=zh_FzCcyz9Y

16. Parodi, M. C. H., & Alon, I. (2019). Experiential Learning Using Social Media in International
Business Education. In The Palgrave Handbook of Learning and Teaching International
Business and Management (pp. 111-134). Palgrave Macmillan, Cham.

17. Parodi, M. C. H., & Alon, I. (2019). Experiential Learning Using Social Media in International
Business Education. In The Palgrave Handbook of Learning and Teaching International
Business and Management (pp. 111-134). Palgrave Macmillan, Cham.

18. Examples of Youtube projects
• Kristiansand, Norway:
https://www.youtube.com/watch?v=V7UaTXi5FK0
• Kiva: https://www.youtube.com/watch?v=Do95sp-0C34
• University of Agder, Norway:
https://www.youtube.com/watch?v=nAU8fVNbrT0
• Atsoko, Tanzania: https://www.youtube.com/watch?v=J5g6ZOjgP7g
• Alon, I., & Shneor, R. (2017). More than makeup: How Atsoko
overcame the challenges of entrepreneurship in Tanzania. Global
Business and Organizational Excellence, 36(6), 25-33.

19. Student level

20. Linkedin Projects

21. Resources for Linkedin Project

22. BCIQ
Alon, I., Boulanger, M., Meyers, J., & Taras, V. (2016). The development and validation of the
business cultural intelligence quotient. Cross Cultural & Strategic Management.
https://www.capsim.com/assessments/

23. BCIQ
• More comprehensive in the sense that it measures more widely
CQ-related factors.
• Designed to be employed in the business context and is more
suitable for research purposes.
• Quasi-direct in the sense that they ask for occurrence of a
series of situations instead of measuring self-perceived
knowledge and capabilities.
• Includes objective direct measurements used to test the validity
of these items against individual performance.
Velez-Calle, A., Roman-Calderon, J. P., & Robledo-Ardila, C. (2018). The cross-country
measurement invariance of the Business Cultural Intelligence Quotient (BCIQ). International
Journal of Cross Cultural Management, 18(1), 73-86.

24. BCIQ Factor Loadings

25. Ang et al vs BCIQ

27. Q&A