2. 5 factors that influence
our consumer behavior
Need Price
Desire
Quality
Convenience
3. Consumer Behavior
“The study of individuals, groups, or
organizations and the processes they use to
select, secure, use, and dispose of products,
services, experiences, or ideas to satisfy needs
and the impacts that these processes have on
the consumer and society.”
This Definition is from Wikipedia.
4. 10 Advertising Appeals
Brand Loyalty Appeal
Technique used to convince you that one brand
is better than another.
5. 10 Advertising Appeals
False Image Appeal
Technique that tries to convince you will have a
certain image if you use their product.
6. 10 Advertising Appeals
Bandwagon Appeal
Technique to convince you that everyone is
using their product.
19. Guarantee of Cure or Satisfaction
This tells you the product will work or you
will get your money back!
20. Consumer Rights
The right to…….
choose
Products & services at competitive prices
be heard
Expressing feelings about services & products
safety
Protection from harmful products & services
Be informed
Easily obtainable information to help make educated choices &
protection
21. Consumer Rights
The ability to reach an acceptable solution
redress or remedy
satisfaction
Obtain vital products & services
The right to…….
consumer education
To know you consumer rights & responsibilities & to act on them
environmental health
To exist in a healthy environment now & in the future