This document defines and provides brief explanations of commonly used advertising techniques, including beauty appeal, celebrity endorsement, complimenting the consumer, escape, independence/individuality, intelligence, lifestyle, nurture, peer approval, rebel, rhetorical question, scientific/statistical claim, and unfinished comparison/claim. It also provides additional advertising techniques such as making a metaphor, promising a benefit, mentioning a problem, creating drama, exaggerating, using eye candy, making advertisements more human, taking a position, and making an offer.

1. Glossary of Commonly Used Techniques Advertising Techniques.