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Being a Health Literate 
Consumer (3:04) 
Click here to launch video 
Click here to download 
print activity
A health literate consumer carefully 
evaluates health products and 
services.
health consumer 
advertising 
comparison shopping 
warranty
Take Charge of Your Health 
You can learn to make good consumer 
choices. 
Being a smart shopper is especially important 
when it comes to making choices about health 
products and services.
Making Informed Choices 
It’s up to you, as a health consumer, to make 
informed buying decisions. 
Health consumer 
Someone who purchases or uses 
health products or services
Making Informed Choices 
Probably the most important influence you need to 
be aware of as a consumer is advertising. 
Advertising 
A written or spoken media message 
designed to interest consumers in 
purchasing a product or service
Making Informed Choices 
Being a health-literate consumer means being aware of and knowing 
how to evaluate hidden messages in advertising so you make informed 
purchasing decisions.
Evaluating Products 
There are two effective ways to sharpen your 
consumer skills when buying health products: 
Read product labels. 
Do some comparison 
shopping before you 
buy.
Product Labels 
Labels give you 
important information 
about what a product 
contains. 
The Product’s Name 
Its Intended Use 
Directions 
Warnings 
Manufacturer’s Information 
The Amount 
Active and Inactive Ingredients
Comparison Shopping 
A second great tool for smart health consumers is 
comparison shopping. 
Comparison shopping 
Judging the benefits of different 
products by comparing several factors, 
such as quality, features, and cost
Comparison Shopping 
Here are some criteria to 
consider when judging 
health products and 
services. 
Cost and Quality 
Features 
Warranty 
Safety 
Other People’s Opinions 
Consumer Organization 
Product Ratings
Comparison Shopping 
Before buying an expensive product, ask about the 
warranty. 
Warranty 
A company’s or a store’s written 
agreement to repair a product or refund 
your money if the product doesn’t 
function properly
Evaluating Information and Services 
To evaluate health information or services, ask 
yourself these questions: 
Does this information come from a valid source? 
Does the service come from a respected provider? 
If the source is a Web site, who pays for the site? Is it 
a reputable organization? What is the purpose of the 
site?
After You Read 
Reviewing Facts and Vocabulary 
1. Who is a health consumer? 
A health consumer is anyone who buys a 
health-related product or service.
After You Read 
Reviewing Facts and Vocabulary 
2. How does comparison shopping make 
you a smart consumer? 
Sample answer: It allows you to get a good-quality 
product at a reasonable price; it allows 
you to identify and obtain the features in a 
product or service that you most want; it 
ensures that you are buying safe products.
After You Read 
Reviewing Facts and Vocabulary 
3. Define warranty. 
A warranty is a written agreement to repair a 
product or refund your money if the product 
does not function properly.
Ch02 03

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Ch02 03

  • 1. Being a Health Literate Consumer (3:04) Click here to launch video Click here to download print activity
  • 2. A health literate consumer carefully evaluates health products and services.
  • 3. health consumer advertising comparison shopping warranty
  • 4. Take Charge of Your Health You can learn to make good consumer choices. Being a smart shopper is especially important when it comes to making choices about health products and services.
  • 5. Making Informed Choices It’s up to you, as a health consumer, to make informed buying decisions. Health consumer Someone who purchases or uses health products or services
  • 6. Making Informed Choices Probably the most important influence you need to be aware of as a consumer is advertising. Advertising A written or spoken media message designed to interest consumers in purchasing a product or service
  • 7. Making Informed Choices Being a health-literate consumer means being aware of and knowing how to evaluate hidden messages in advertising so you make informed purchasing decisions.
  • 8. Evaluating Products There are two effective ways to sharpen your consumer skills when buying health products: Read product labels. Do some comparison shopping before you buy.
  • 9. Product Labels Labels give you important information about what a product contains. The Product’s Name Its Intended Use Directions Warnings Manufacturer’s Information The Amount Active and Inactive Ingredients
  • 10. Comparison Shopping A second great tool for smart health consumers is comparison shopping. Comparison shopping Judging the benefits of different products by comparing several factors, such as quality, features, and cost
  • 11. Comparison Shopping Here are some criteria to consider when judging health products and services. Cost and Quality Features Warranty Safety Other People’s Opinions Consumer Organization Product Ratings
  • 12. Comparison Shopping Before buying an expensive product, ask about the warranty. Warranty A company’s or a store’s written agreement to repair a product or refund your money if the product doesn’t function properly
  • 13. Evaluating Information and Services To evaluate health information or services, ask yourself these questions: Does this information come from a valid source? Does the service come from a respected provider? If the source is a Web site, who pays for the site? Is it a reputable organization? What is the purpose of the site?
  • 14. After You Read Reviewing Facts and Vocabulary 1. Who is a health consumer? A health consumer is anyone who buys a health-related product or service.
  • 15. After You Read Reviewing Facts and Vocabulary 2. How does comparison shopping make you a smart consumer? Sample answer: It allows you to get a good-quality product at a reasonable price; it allows you to identify and obtain the features in a product or service that you most want; it ensures that you are buying safe products.
  • 16. After You Read Reviewing Facts and Vocabulary 3. Define warranty. A warranty is a written agreement to repair a product or refund your money if the product does not function properly.