2. River Island Advert
โข Layout: Central image concentrates attention, text in centre
making it viable to read
โข Typography: Bold, clean text
โข Use of Image: Represents disabled people to show inclusivity
within the brands ideals
โข Use of Language: Reaffirms the idea of inclusivity in the hashtag
to present a positive message
โข Use of Colour: Warm and bright, inviting
โข Logo/ Slogan: Witty and fun
3. Dove Advert
โข Layout: Focus is on the image that takes up
the entirety of the ad
โข Typography: Bold simple font
โข Use of Image: Presents the beauty of being
a mother and all the happy memories and
fun motherhood presents but also the
natural side of being a mother
โข Use of Language: Showing that being
natural and not glamorising everything is
more beautiful
โข Use of Colour: A plain colour pallet to
present a more realistic theme
โข Logo/ Slogan: Pure and relatable
4. Shelter Advert
โข Layout: Focus is mainly on text, it being a
loud colour draws attention
โข Typography: Bold, intrepid font
โข Use of Image: Each person is glaring
causing unease and vulnerability: it is done
in this way to emotionally drive the
audience
โข Use of Language: Provocative and
assertive, it presents its point well and
clear
โข Use of Colour: Catches the eye being a
primary colour, the contrast of the drab
background also makes it stand out more
โข Logo/ Slogan: Audacious
