The document discusses how an audience of teenagers was targeted in a double page magazine spread. Informal language like slang and topics like the internet were used to appeal to them. Quotes like "We wanted to come back with a bang" were also used. The layout employed red highlights to draw the eye and bold fonts for emphasis. A busy design with many cover lines around a central image added value. Finally, images like an album cover were used and given captions to pique curiosity about new music.