IQads Calendar - promoting events for creatives and marketers

1. presenting and promoting events of interest for creatives and
marketers, during and afterhours

2. About IQads
IQads is the most important platform dedicated to creative industries and their adjacent
fields, activating the largest community of its kind in Romania: from respected
professionals to young aspiring or admirers to simple spectators.
IQads:
- premium editorial content, on IQads.ro: news, interviews, analyses, creations, case
studies
- events and projects: ADfel, Agencies’ Cups, AdBreak, The Creator
- services: Advertorials, AdJob, Calendar, Catalog, Update, Brand History
We offer a relevant playground for creatives from any field:
freelancers, artists, designers, directors, architects, students.

3. IQads’Audience
Audience features (urban, 18 – 45 years – 95%)
• Community of influencers (opinion leaders from a creative point of view,
within their groups) and decision makers (marketers from the customers or
from advertising agencies);
• Socially active, forming their opinions mostly online;
• Passionate about advertising – they see it as a form of entertainment or
they work in the field;
• Ads represent conversation topics;
• Brand-aware – brands weigh heavy in making buying decisions

4. Service description

5. Service benefits
• The only online service that promotes and keeps track of all important events
from the communication industry, from marketing conferences and trainings to
advertising festivals
• Each event has a description page and a follow-up one, that may include
multimedia + editorial content
• Events organizers can increase the visibility of their projects by entering them in
the Calendar
• Highlighting all upcoming events in IQads’ side column, from the date they are
published until the events’ last day

6. Presenting and promoting the event
The event is presented within a dedicated page
See: http://www.iqads.ro/calendar/15033/noaptea-devoratorilor-de-publicitate-2013
The reach of all events is amplified by:
1. Promoting the event on IQads’ homepage, in the right side column, under the
Calendar section
2. Listing the event (title, dates, location, description) in the IQads Calendar section
See: http://www.iqads.ro/calendar
The event remains visible in the Calendar section even after expiry.
3. Promoting the event in social media:
2 posts in each of the following Facebook accounts: IQads News & IQads

7. Presenting the event within the dedicated page
See: http://www.iqads.ro/calendar/15033/noaptea-devoratorilor-de-publicitate-2013

8. 1. Promoting the event on IQads’ homepage

9. 2. Listing the event in the Calendar section
See: http://www.iqads.ro/calendar
The event remains visible in the Calendar section even after the expiry date.

10. 3. Promoting the event on social media
2 Facebook posts from IQads News (> 15 000 fans)
2 Facebook posts from IQads (> 120 000 fans)

11. Budget
200 EUR / event published
Events are published using the following structure:
• when
• where
• details
Events remain visible in the Calendar section even after the expiry date.
INFO:
> Available IQads & SMARK service packs
Monthly subscriptions for IQads & SMARK service packs for marcomm agencies and companies:
http://www.iqads.ro/p/servicii-iqads
Monthly subscriptions for IQads & SMARK service packs for companies :
http://www.iqads.ro/p/servicii-iqads-smark-pentru-companii