Corporate affairs

1. Agency presentation

2. AGENCY BACKGROUND
Golin Moscow is based on Comunica agency, which has been operating since 1998.
Here in Moscow we bring together groundbreaking PR technologies and deep
knowledge of the Russian communication field.

3. CLIENTS
We work with leading international brands
300 studies and surveys500 brands cooperation 1000 PR-projects realized

4. OUR EXPERTISE
PR CREATIVE DIGITAL EVENTS INTERCOM

5. SABRE AWARD 2013
Rowenta
Bloggers outreach
EFFIE 2013
Hyundai Equus
Brand of the Year
PRESS OFFICE
OF THE YEAR 2014
Severstal
PROBA-IPRA
GOLDEN WORLD AWARDS
2015
Severstal
Best corporate PR
GOLD SABRE
AWARD 2016
Bosch IXO V
New product
AWARDS
PROBA-IPRA
Golden World Awards
2016
Mikhail Umarov
Best book about PR

6. GOLD SABRE AWARD
2017
Moscow Exchange
Employee
communications
SILVER ARCHER
Toyota Evertest
Best marketing
communications
project
AWARDS-2017

7. GOLIN METHODOLOGY
We use breakthrough G4 model to operate all the projects, that gives as an opportunity to use the wide range
and right combination of innovative tools to plan and execute powerful campaigns designed to create positive
change for our clients.
EXPLORERS
deliver insight and
measurement through
research, analytics and
planning.
CREATORS
generate ideas and
design and produce
creative content to
bring those ideas to
life.
CONNECTORS
engage consumer and
business audiences
across earned, owned,
shared and paid
media.
CATALYSTS
lead business, grow
client relationships,
drive change and
champion campaigns.

8. Golin Moscow Public and
Government Affairs Cases

9. PUBLIC AND GOVERNMENT
AFFAIRS CASES

10. “Talks about healthy nutrition” Program
PRSUPPORT
NESTLE
In 1999 Nestle Russia decided to create and implement a special
training program for children and adolescents of 6-14 years old - "Talks
about healthy nutrition".
Tasks fulfilled by the agency (in 2017):
• Integration in the international conference «Raising a Healthy
Generation»
• Communication with the Russian and regional key opinion
leaders to bring attention to the project: government,
healthcare KOL, bloggers.
• Press briefings in Russian cities (workshops with school children
with the participation of the media, KOL and bloggers)
• PR Support
>83
Publications in
the media
in 5 months
43 700 000
TOTAL MEDIA
OUTREACH

11. KOL Strategy
Reputational support
KOL&ORM
ROSNANO
Rosnano Corp. has launched a joint project with the Rostech Corp. for
the construction of incineration plants (MSZ) in the Moscow region and
Tatarstan. The client was afraid to speak extensively about its
participation in the project, so as not to get negative feedback in the
media and social networks.
Tasks fulfilled by the agency:
1. Developed a map of opinion leaders connected with the MSW
utilization and developed the strategy of communications with KOL.
2. Developed recommendations on the positioning of Rosnano within
the framework of the project
3. Prepared an analytical report on the topic of MSW processing in the
media
4. For three months, carried out daily monitoring of social media and
response to negative messages.
Due to the correctly chosen strategy based on our
recommendations and ORM, the client has overcome an acute
period of project launch without any reputational losses.
>200
Reactions on SM
per Month
>15 000
Messages on SM
discovered via SM
Monitoring Monthly

12. Support for the company's withdrawal
from the Russian market
Mead Johnson
managed to leave the market
without damage
to the company’s reputation
and negative feedback, and
left itself room for maneuver
in case of future return to the
market.
MEAD JOHNSON
In 2015 the agency provided full support for the Mead Johnson in
Russia for its decision to withdrawal from the Russian Market.
Tasks fulfilled by the agency:
1. Set-up of an external customer care center
2. Communication plan with external stakeholders: consumers /
parental organizations, marketing agencies, parents, retailers,
distributors, strategic partners & sales services providers.
3. Working out the risk mitigation plan with above stakeholders,
including the identification of risks and mitigation of identified risks,
Q&As, presentations and speeches for top-management, draft
letters for stakeholders, detailed instructions for employees.

13. PRPROJECT,
WIKI,SM
JOHNSON & JOHNSON
PR Support of the opening of the
Medical Center in Kazan, launched by
J&J and the Government of Tatarstan
650Connections
to online
broadcast
Tasks fulfilled by the agency:
• Press-event for the opening with participation of
the leading persons from Government of
Tatarstan, including the Republic’s Minister of
Health Airat Farahov. Agency provided the
branding of the venue, photo shoot, video
recording, copywriting of all supporting and media
materials, all the communications with federal and
regional media
• Creation of the Wikipedia articles
• Blogger support
• Support on Social Media
>200
PARTICIPANTS
OF THE EVENT

14. EVENTS
- Participation in exhibitions and other professional
events
KOL RELATIONS
- Selection and communications with the experts
(doctors)
PR & SM SUPPORT
- Special projects in digital channels for the
community
- Communication with specialized media
Participation in events included:
Design and manufacture of promotional
materials and advertising banners
Design and production of the exhibition stand
Development and implementation of the
activities in the stand area
Photography wall
Pyramid with video broadcasting
Organization of satellite
symposium, incl. design and
distribution of invitations,
translation of the speeches),
photo shoot and video
recording of the event
HERBALIFE
PRSUPPORT

15. PRPROJECT
ROSTELECOM
Online support of the Election Webcams Installation project
during Russian 2012 presidential elections
22 000 000
people campaign
coverage
3 300
5 951 693
unique contacts
pins on Foursquare