Mediakit Luxury-info.ru (English)

622 views

Published on

Published in: Design, Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
622
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Цели проекта: Освещение информации как по всему рынку Luxury , так и по отдельным специфическим тематикам.
  • Mediakit Luxury-info.ru (English)

    1. 1. Portal devoted to the world of Luxury … Internet : www.luxury-info.ru Email : [email_address] Phone : +7(495) 958-9690 Presentation of project
    2. 2. <ul><li>an informative portal, registered as an electronic and informative media , was started in April 2007 </li></ul><ul><li>exclusive and reliable information about the last events and achievements in the world of Luxury </li></ul><ul><li>online guide, Luxury life encyclopedia </li></ul>IS… Presentation of project
    3. 3. <ul><li>Our journalists are always present on the most prestigious world events, such as: auto and boat shows, fashion shows, jewelry and designers exhibitions </li></ul>Sources of Information <ul><li>Informative content of the portal is based on that unique material as well as first hand information </li></ul>
    4. 4. Each section includes : Structure of Sections <ul><li>Up-to-date news line </li></ul><ul><li>New market achievements , such as luxury goods and services </li></ul><ul><li>Exclusive articles, reviews, stories, photo reports </li></ul><ul><li>Interviews with VIP-people </li></ul><ul><li>Companies news </li></ul><ul><li>Unique catalogues of luxury companies and their production </li></ul>
    5. 5. The portal includes 10 important aspects Luxury lifestyle: Headings of the Portal <ul><li>UNDER THE ROOF – apartments, cottages, hi-tech, interior </li></ul><ul><li>IN THE GARAGE – cars, motorcycles </li></ul><ul><li>ON THE PIER – yachts , motor boats , sailing ships </li></ul><ul><li>ON THE RUNWAY - airplanes, helicopters, VIP-aviation </li></ul><ul><li>STYLE – fashion , jewelers , cosmetics , accessories </li></ul><ul><li>MENU - drinks, restaurants, cigars </li></ul><ul><li>TRAVEL - travelling, hotels, charter </li></ul><ul><li>ACTIVITIES – hobby, sport </li></ul><ul><li>BEAUTY – clinics, salons, fitness </li></ul><ul><li>SOCIETY – main cultural events </li></ul>
    6. 6. <ul><li>active consumers of goods and services in the luxury market </li></ul><ul><li>professionals of luxury market </li></ul><ul><li>modern business people </li></ul>Portal Audience Audience characteristics : <ul><li>middle to high income </li></ul><ul><li>active life position </li></ul><ul><li>age from 25 till 40 years </li></ul><ul><li>social position: top management, business owners, specialists of high level </li></ul>
    7. 7. <ul><li>Portal audience is 250 000 users per month*. This number is constantly growing. </li></ul>Project attendance <ul><li>Traffic sources: search engines (40%), thematic and news portals (35%), constant audience (25%) , subscription , blogs. </li></ul>* - Beginning of May 2011 results produced by counter Liveinternet (these results are in open access) Type Day Week Unique users 10 000 70 000 Hits 26 000 200 000
    8. 8. Advertising and informative possibilities <ul><li>Banner advertising </li></ul><ul><li>Content advertising </li></ul><ul><li>Informative support : </li></ul><ul><li>- sponsorship of headings </li></ul><ul><li>- creation of special project </li></ul><ul><li>- partner’s program </li></ul><ul><li>- content advertising </li></ul><ul><li>Prices for partner’s program are formed individually for each project and depend on the complexity of the customer wishes </li></ul>
    9. 9. Main page : Advertising <ul><li>Banner 728х90 </li></ul><ul><li>Week : 2,700 USD* . Month : 9,200 USD </li></ul><ul><li>Banner 240х400 </li></ul><ul><li>Week : 3,000 USD . Month : 10,100 USD rub . </li></ul>Theme sections ( 10 overall ) : <ul><li>Banner 728х90 </li></ul><ul><li>Week : 1,100 USD * . Month : 3,700 USD </li></ul><ul><li>Banner 240х400 </li></ul><ul><li>Week : 900 USD rub . Month : 3,200 USD </li></ul>Article/Interiew with announcement on main page during one month:1,500 USD News with announcement on main page during one month: 500 USD
    10. 10. Portal Luxury-info.ru – is a dynamic, fast growing resource , which aims to inform its audience about all interesting news in the market of Luxury. Luxury-info participate in exhibitions as an information sponsor: Millionaire Faire; Extravaganza ; Moscow International Boat Show; Dream Car Show; Elite life; Spa & Beauty; Burevestnik Boat Show ; Internet Trading Expo; Russian Entertainment Awards; Private Banking and many others. Project Development
    11. 11. Contact information Advertising : Tel .: + 7 (495) 95 8-96-90 reklama @luxury-info.ru Julia Mikeda Editor : Те l : + 7 (495) 95 8-96-90 editor @luxury-info.ru Address : 115193, Moscow , St. Yuzhnoportovaya 18 Publishing group «Aquatoria of Luxury Life» (« Zdes I Seichas » Ltd. )

    ×