Prepared & Presented by ASLIHAN ARIKAN (Ms.) General Secretary ASD – Turkish Packaging Manufacturers Association Ipack-Ima 2015, Milan – ITALY, 19/20.05.2015 www.IPPOpress.org

1. Prepared & Presented by
ASLIHAN ARIKAN (Ms.)
General Secretary
ASD – Turkish Packaging Manufacturers Association
Ipack-Ima 2015, Milan – ITALY, 19/20.05.2015

2. Sustainably (3 + 1) S
2
A graphical designer, Mr. Ilhan Bilge,
specialized in packaging design is
expressing packaging with a so called
3 S formula
The Packaging
Surrounds
Saves
Sells
Considering the restraint of the natural resources we have
extended this expression with an additional S .
The Product

3. 70% used for
• food and drink,
• healthcare,
• cosmetics,
• other consumer,
products
Other 30%, used for industrial purposes.
Packaging

4. Packaging
 Convenient,
 Attractive,
 Economic,
 Hygienic / Safe,
 Functional,
 Sustainable.

5. The Purpose of Packaging
• Primarily to protect or preserve its contents
and,
• Secondly to improve the products presentation.

6. 6
But the ultimate and real purpose of
modern packaging is set by the
modern and liberal world as:
Improve the life standard of the
consumers.

7. Packaging
is a strategical tool for trade

8. Packaging Sector
enables marketing of industrial and agricultural products

9. TURKISH
Packaging Industry

10. Turkey in a nutshell
 Turkey is a Eurasian country stretching across the Anatolian peninsula in
Western Asia and Thrace in the Balkan region of South Eastern Europe.
 Anatolia and Thrace are separated by the Sea of Marmara, the Bosporus
and the Dardanelles which are deemed to outline the border between Asia
and Europe thus making Turkey transcontinental.

11.  A powerful regional presence in the Eurasian landmass with strong historic,
cultural and economic influence in the area between Europe in the west
and Central Asia in the east; Russia in the north and the Middle East in
the south, Turkey has come to acquire increasing strategic significance.
Turkey in a nutshell

12.  78 million population increasing 1,5% every year.
 Number of cities populated over 1 million = 20
 The population is young and highly dynamic that people can adapt
themselves rapidly to novelties and new developments.
 Number of working women is increasing
 Family sizes shrink
 Self service offers in distribution channels increase significantly
18th biggest economy, total GDP 815 billion $
• Total exports in 2014 : 158 billion $
• Total imports in 2014 : 242 billion $
Turkey in a nutshell

13. Distribution of Production in 2013 based on
Material Group
Turkish Packaging Volume
(tons/year)
PRODUCTION TYPE 2009 2010 2011 2012 2013
PAPER PACKAGING 80.000 117.000 106.300 110.000 88.000
CARDBOARD PACKAGING 418.000 503.000 564.000 534.250 568.000
CORRUGATED CARDBOARD 1.389.000 1.564.000 1.702.500 1.772.000 1.879.000
PLASTIC PACKAGING 1.560.000 1.834.500 2.012.700 2.160.000 2.519.000
METAL PACKAGING 309.500 365.500 363.700 353.250 385.000
GLASS PACKAGING 567.000 734.000 857.000 951.000 978.000
WOOD PACKAGING 385.000 420.000 453.600 469.500 484.000
TOTAL 4.708.500 5.538.000 6.059.800 6.350.000 6.901.000
PAPER
1%
CARDBOARD
8%
CORRUGATED
27%
PLASTIC
37%
METAL
6%
GLASS
14%
WOODEN
7%
Turkish Packaging Production is 16 billion $

14. EU 250-300 USD
North America
350-400 USD
Japonya
550 USD
Estimated World avg. 110 USD
Turkey in 2013
210 USD
Packaging Consumption
(Per Capita USD)

15. 2,37
2,02
2,38
2,95
3,1
3,6
4*
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
2008 2009 2010 2011 2012 2013 2014*
Exports of Turkish Packaging
Sector
(billion USD)
Distribution of exports by packaging type
in 2013 (USD)
0
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
300.000.000
350.000.000
Value(USD)
Top 10 Countries in 2013
Packaging Exports

16. Imports of Turkish Packaging
Sector
(billion USD)
Distribution of imports by packaging type
in 2013 (USD)
0
100.000.000
200.000.000
300.000.000
400.000.000
500.000.000
600.000.000
700.000.000
800.000.000
Value(USD)
Top 10 Countries where Packaging is Imported in
2013
A major part of the Packaging imports is
raw material or semi-product imports.

17. Growth of Packaging Industry &
2023 Packaging Industry Targets
(100th anniversary of Republic of Turkey)
• Turkish Packaging Industry Value 28-30 billion $
• Per capita consumption > 300 $
• Exports 10 billion $
 Export competitiveness can be enhanced through efficient
Packaging
6,18 5,87
10,5
12
14
16,2
19*
2008 2009 2010 2011 2012 2013 2014*

18. 16 billion $ Turkish Packaging
Production
Enabling 250-300 billion $
Economic movement.

19. Packaging Trends from
TURKEY

20. Packaging Legislation
in Turkey
The key drivers affecting and directing the Turkish Packaging industry
can be listed as:
 Packaging Waste Regulation (Recovery targets in 2015: 48 for
cardboard, glass, metal, plastics ; 5% for wood),
 CEN Packaging & Environment Standards
 Regulations on Manufacturing and Distribution of Food Contact
Materials,
 GMP
 Quality Management Systems for Food Contact Materials
 Packaging Requirements on Transportation of Dangerous Goods &
other standards.

21. Beverages
• Elegance
• Simplicity
• Lightweight design
• Multipacks

22. Food
• Ready to go consumption
• Smaller portions
• Attractive design
• Convenient design

23. Health & Beauty
• Color & shape
– Simplicity or
– Energizing
• Convenience

24. Other Non-Food
• Being different
• Lightweight design

25. Industrial Packaging
• Alternative markets & materials
• Lightweight material
• Structural design
• Protecting product

26. Point of Sale Display &
Presentation
• Good product visibility
• Attractive design
• Shelf communication

27. Packaging Materials
• Barrier protection
• Convenience
• Printing quality
• Easy storage
• Alternative materials
• Environment: Prevention, Reuse, Recovery.
3 lt stackable
PET bottles

28. Prevention
 Fewer Raw Material = Lower Energy consumption
 Positive contribution to Economy
 Less Fuel consumption during transportation
 Less Greenhouse gas emission
 Cheaper Products placing on the market
 Positive contribution to the purchasing power of the
Consumers

29. Glass Bottle
215 gr
195
185 180 gr
135
155
175
195
215
235
255
2002 2003 2004 2005 2006 2007 2008 2009
Weight
(grams/bottle)
Year
Lightweightening
Single Use C. Cola Bottles
Reference: ACS

30. PET Bottle
22,5 gr
16,5
15,5
14,9
13,5
12,9
12,1
11,9
10,5 gr
0
5
10
15
20
25
1998 2000 2002 2004 2006 2008 2010
Weight
(grams/bottle)
Year
Lightweightening
0,5 L PET Water Bottle
Reference: Artenius Turkpet
Target
< 10 gr

31. Aluminum Can
18,6 gr
16,21
15,4
14,91
13,8
13,04
12,7 gr
0
5
10
15
20
25
30
1980 1985 1990 1995 2000 2005 2010
Weight
(grams/can)
Year
Lightweightening
330 ml Aluminum Beverage Can
Reference: Rexam

32. Steel Can
103,3 gr
96
87,5
77,5 gr
0
20
40
60
80
100
120
1970 1980 1990 2000 2010 2020
Ağırlık
(gram/kutu)
Yıl
Lightweightening
850 ml Steel Can
Reference: ArcelorMittal

33. Packaging Machinery
• Turkey has to produce high
standard packaging
machinery.
• The CE sign is compulsory
for all machinery made in
Turkey since 2002.
• Turkish machinery
producers have fulfilled the
obligations of CE.

34. Turkish manufacturing industry is expanding &
Packaging industry fulfills the requirement of this expansion.
As a conclusion :

35. Thanks for your attention and patience.
Aslihan Arikan
asd@ambalaj.org.tr
www.ambalaj.org.tr