2. Tips to Successful
Skin Care Packaging
1. Commercial Appeal & Brand Image
The Design is your brand image and it is the key to success
2. Product Stability & Integrity
Light + Heat + Humid are beauty products’ greatest enemy.
3. Keep Lower Carbon Footprint
Effective and convenient packaging (shape & weight)
Reducing shipping costs (Quality Plastic to replace Glass)
3. Tips to Successful
Skin Care Packaging
4. Storage Environment & Cost
Storage environment, the controlling on 3 critical issues:
a) Temperature, b) Lighting, c) Humidity
5. Government Regulations
Content and functional claims on the labeling or packaging
(size of labeling, additional sticker or insert is required)
6. Packaging Minimum Order Quantity (MOQ)
To keep “standard size” for case/container used
4. Tips to Successful Skin Care Packaging
Commercial Appeal & Brand
There is no industry that spends more on
packaging design than the beauty industry
The first time they buy your package, the
second time they buy your product”.
Make sure you don’t skimp on packaging
and label design – as attracting your
customers and supporting your brand image
is key to success
5. Tips to Successful Skin Care Packaging
Product Stability & Integrity
Some ingredients are heat or light
sensitive
Quality containers are important for
products stay as fresh as possible.
Colored glass/plastic/acrylic containers
To avoid direct light
Airless Containers
To keep products as fresh as possible
6. Tips to Successful Skin Care Packaging
Keep Lower Carbon Footprint
Effective and convenient packaging
helps in reducing shipping costs.
This also becomes very handy in
mail order purchases.
7. Tips to Successful Skin Care Packaging
Storage Environment & Cost
Packaging keeping appropriate
in the storage environment
Storage Conditions:
Temperature & Humidity to be
considered
Avoid product from spoilage
(oxidized, oil separation,
moulding)
8. Tips to Successful Skin Care Packaging
Government Regulations
Must be followed in terms of
information required on cosmetic
labels.
Given to the size of the
container and how it will be
decorated or labeled to ensure all
the required information can be
accommodated.
Example: Functional claims,
Importer address, date marking,
notification or registration no
9. Tips to Successful Skin Care Packaging
Packaging Minimum Order Quantity (MOQ)
To be sensitive about the minimum order
quantities set by supplier
To keep “standard size” for case/container use
To repeat use of standard size case/container (avoid
from place order case/container in different sizes
because this might costly and take into risk on
material control)
