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Smarter Packaging

SMARTER PACKAGING: Maintain your brand and protect your products with paper-based packaging It can be hard to preserve your brand image through the demanding supply chain. Smarter packaging technologies reduce paper-based package failure by reinforcing critical stress points and adding functionality that retailer’s value. This presentation covers trends and examples of smarter packages.

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Smarter Packaging

  1. 1. Smarter Packaging: Enabling Product Protection and Brand Assurance for Paper-based Packaging Michael Marks PACK EXPO | November 2014
  2. 2. Has this ever happened to you?
  3. 3. ©2014 H.B. Fuller Company Customers have the power to instantly influence your brand And all is well with your brand perception until something bad happens.
  4. 4. What are some of the leading causes of package failure?
  5. 5. Cold, damp, frozen environments. Packages can lose over half of their initial strength.
  6. 6. ©2014 H.B. Fuller Company Package misuse. There’s often little control over what the supply chain does to your packages.
  7. 7. Poor package design. Packages can be functional, but not optimized to meet your needs.
  8. 8. What are some of the other industry trends affecting packaging?
  9. 9. Less impact on the environment. One benefit of paper-based packaging is recyclability.
  10. 10. Improving profitability. Use less material and optimize space.
  11. 11. Retail trends. Shelf-ready packaging that is easy to open and display.
  12. 12. 12 Retail trends. Protecting products with boxes that do not require knives.
  13. 13. Consumer wants. Bulk prices with the benefits of portion size and convenience.
  14. 14. Given all of these challenges, how do you preserve your brand experience?
  15. 15. ©2014 H.B. Fuller Company Smarter packaging. • Stronger • More reliable in the supply chain • Easier to open
  16. 16. H.B. Fuller package examples
  17. 17. ©2014 H.B. Fuller Company Handle and hand hole reinforcement Benefits • Product protected all the way through supply chain • Potential paper reduction • Cost savings, process improvement • Maintained brand image • Happy customers
  18. 18. ©2014 H.B. Fuller Company Containment – bulk packaging Benefits • Stronger, bulge resistant package • Reduced product loss • Maintained brand image • Happy customers
  19. 19. ©2014 H.B. Fuller Company Score line & bulge reinforcement Benefits • Package failures reduced • Stable in pressurized conveyor/wet environment • Translated design to on & off-shore packers • Maintained brand image • Happy customers
  20. 20. Retail-ready packaging & easy opening Benefits • Clean opening • Reduce paper usage by > 30% • Compared to 2 piece systems • Single in-line process at line speed • Clean opening with no BCT impact
  21. 21. Retail shelf-ready opening: 2 to 1 piece box Challenge • Costly 2 piece box • Desired cost reduction • Manual packing line because of box design Smarter packaging • 35% paper saving from one-piece shipper to display box • 50% increased productivity using automated packing line • Maintained compression strength award winner
  22. 22. Connecting what matters.
  23. 23. © H.B. Fuller Company, 2014 This presentation is for informational purposes only and does not constitute an offer by H.B. Fuller to sell or a warranty of any kind. Thank you!

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