Presentation done by Barbara Biffi, during "Digital influencers, reviews and reputation" workshop, of the ENTER2015 eTourism conference.

1. 1
Barbara Biffi
Founder & Chief Product Officer
yonderbound.com

2. 2
http://vimeo.com/118109227

3. Yonderbound is the world’s first platform that allows
anyone with travel knowledge to share their experiences,
inspire other people and make money.
Yonderbound’s FB photo stream
3

4. 4
How many times have you asked for a travel recommendation to somebody?
How many times you’ve been asked for one?

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People want to know what they can do in places.
Which experiences they can live.
This is how people think about Travel.

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And most of this knowledge is still held – in fact – offline

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$176 B
(58%)
$129 B
(42%)
$790 B
(66%)
$402 B
(34%)
Offline bookings still dominates the Leisure Travel Market
Global sizing
US only
$ 1.2 T
$ 305 B
= 25% ww market sizing

8. 8
This is the same across the globe
58% 56%
45%
42% 41% 39% 38% 37% 36% 36%
0%
15%
30%
45%
60%
75% Scandinavia
U.K.
France
U.S.
AU&NZ
India
Germany
Malaysia
Czech
Republic
Poland
Online bookings

9. Yonderbound is a marketplace which aims at digitalizing
the travel experiences of people
currently not searchable and mostly held offline.
Yonderbound’s FB photo stream
9
People Experiences
Offering To other
People

10. .
With a growth engine based on revenue sharing
with the users
10
keeps
30%of the revenue
to run the platform
gives
70%to the users

11. 11
Experiences
Inventory
++++
=
Yonderboxes
===

12. Anatomy of a Yonderbox:
Personalised
cover and trip
description:
Comments and
things to do:
Sharable
through
Facebook and
email
You can copy
it and like it
12
Becomes a
shopping cart
and booksLive feed from:

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Thank you!