Smart Tourism Destinations: Smartness as Competitive Advantage
1. ENTER 2015 PhD Workshop Slide Number 1
Smart Tourism Destinations:
Smartness as Competitive Advantage
Kim Boes
eTourism Lab Bournemouth University, UK
kboes@bournemouth.ac.uk
http://blogs.bournemouth.ac.uk/etourismlab/
2. ENTER 2015 PhD Workshop Slide Number 2
Explore how smartness enhances competitiveness in the
context of tourism destinations
- Aim -
3. ENTER 2015 PhD Workshop Slide Number 3
• Smart Tourism Destination initiated from Smart Cities
• Increase Competitiveness & Quality of life
Economic, Social & Environmental prosperity (e.g. Caragliu et al, 2011;
Nam
and Pardo 2011)
• Research on Smart Tourism Destinations is elusive
–Technological component prevails
- Introduction -
4. ENTER 2015 PhD Workshop Slide Number 4
- Preliminary Research -
Core components of Smart Tourism Destination
•Technology
•Innovation & Entrepreneurship
•Social Capital
•Human Capital
•Leadership
5. ENTER 2015 PhD Workshop Slide Number 5
- Preliminary Research -
ApplicationsApplications
Data StorageData Storage
Telecommunications networkTelecommunications network
SensorsSensors
Physical Environment
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
Peopl
e
6. ENTER 2015 PhD Workshop Slide Number 6
Smartness takes advantage of the interconnectivity and interoperability
of integrated technologies
It collects, processes and stores data to shape products and services in
real-time
By simultaneously engaging different stakeholders
To optimise the collective performance and competitiveness and
generate value via dynamic co-creation for all involved
- Working Definition Smartness -
7. ENTER 2015 PhD Workshop Slide Number 7
A Smart Tourism Destination successfully implements smartness which is
•fostered by open innovation
•supported by investments in human and social capital
•sustained by participatory governance
to develop the collective competitiveness of tourism destinations and to
enhance
•economic
•social
•environmental prosperity
- Working Definition Smart Tourism Destination -
9. ENTER 2015 PhD Workshop Slide Number 9
• To identify the core components of smartness and smart tourism
destinations
• To explore how smartness enhances micro and macro level
competitiveness in tourism destinations
• To develop a theoretical framework of the smart tourism
destination
• To enhance the theory of competitiveness by incorporating
smartness
- Objectives -
10. ENTER 2015 PhD Workshop Slide Number 10
• Exploratory research
• Pragmatic approach
1. Secondary research of existing literature
2. Case study analysis focusing on Barcelona, Amsterdam and
Helsinki
– Focus group/interview, ethnographic diary
- Proposed Methodology? -
As mentioned, S-D logic (Vargo & Lusch, 2004, 2008) is based on the premise that service – the application of one actor's resources (e.g., knowledge and skills) for the benefit of another – is the basis of all economic (and other social) exchange. Recently, Vargo and Lusch (2011) elaborate and extend S-D logic with a service-ecosystems view that centers on the integration of dynamic resources as a central means for connecting social and technological aspects of markets (Vargo & Akaka, 2012). As stated above, service ecosystems are concep- tualized as “relatively self-contained, self-adjusting system[s] of resource-integrating actors connected by shared institutional logics and mutual value creation through service exchange” (Lusch & Vargo, 2014, p. 161). This approach emphasizes the co-creation of value, the dy- namic integration of resources, and the importance of institutions in inter- related systems of service-for-service exchange.
Innovation is driven by operant resources = knowledge and skills (which can be gained via smartness) (Vargo, Wieland and Akaka 2015)
This approach emphasizes the co-creation of value, the dy- namic integration of resources, and the importance of institutions in inter- related systems of service-for-service exchange.
Central to S-D logic is the idea that value creation is driven by the in- tegration, exchange and application of resources among a variety of stake- holders